February 2025

Master product strategy & development to drive impact, gain influence, and ship the best design work of your career.

Ryan Scott

Learn product management skills from a designer with hands-on PM expertise

PM Masterclass for Designers

Airbnb

DoorDash

Salesforce

Palantir

Haas School of Bus.

As a designer, being able to identify, validate, and bring new product opportunities to market propelled my design career forward (even when companies were more skeptical of Design). But, having led 100-person initiatives and shipped some of today's most recognizable products at DoorDash &amp; Airbnb, I’ve seen how the out-of-the-box product development process often falls short. Designers have the power to change this outcome. In PM Masterclass for Designers, we'll go beyond the basics. Learn the tactics and proprietary frameworks I created to uncover new business opportunities, keep massive projects on track, and win-over some of today’s most successful business leaders. If you want to confidently lead product strategy, be a stronger partner to your PMs, win over key business stakeholders, or future-proof your design career with business skills, this course is for you.

Confidently drive product strategy while future-proofing your design career

Experienced UX Designers who want to influence what ships, when it ships, and explain the business rationale for why it's valuable.

Design leaders &amp; managers seeking new tools to uncover business opportunities &amp; advocate for Design from a business perspective.

Designers who want stronger partnerships with PMs or are considering a shift to Product Management themselves.

Who is this course for

What you’ll get out of this course

Learn the tactics I used to discover, pitch, and drive the launch of live order tracking, remote driver training, mobile group orders, and Dasher Instant Pay at DoorDash.

Frameworks for identifying, validating, and shipping great products

Learn how to navigate the complex development process, from getting projects on the roadmap to making sure one bad A/B test doesn't derail the whole project.

Tools to confidently participate in and lead strategic product initiatives

Through exercises and Q&amp;A, get feedback, advice, and tactics from Ryan to ensure course content is immediately applicable

Personalized 1:1 guidance

Through small, live cohorts, get feedback and advice from fellow experienced designers from around the world

Access to an engaged group of international expert designers

Can't make every live session? Never miss a beat with recordings sent immediately after each lesson. With lifetime access, refer back to every framework, tactic, and "ah-ha" moment for the rest of your career.

Lifetime access to recordings from every session

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

What people are saying

Meet your instructor

As AI comes for technical skills, future-proof your Design career

Go behind-the-scenes of major launches at Airbnb, DoorDash, & other start-ups

Get your top questions answered in live Q&A with world-class product leaders

Join designers and design leaders from top companies around the world

Design Manager @ Inbound Marketing Agency

What design & product leaders are saying

4x live sessions introduce actionable tactics and frameworks.

Live lecture

Optional Q&amp;A session immediately after class while lessons are fresh

Post-session Q&A

Experienced PMs will join each cohort to share their experience &amp; the top Product tactics designers need to know

Expert PM guest speakers

Exercises &amp; resources to expand your learning

Self-paced exercises

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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