Cohort 2 - January 2024

Harness the power of discipline and learn a systematic approach to developing successful new products with Big Tech's proven toolkit.
 

Ingrid Flores

Zero to One System for Product People

Course overviewAccording to Harvard Business School, 95% of new products fail. After a decade in Big Tech, I learned how to increase the success chances of new products with a single principle: Discipline. In this course, you’ll learn the tools that I used to launch more than two dozen products. These tools, when used with discipline, can help you&nbsp;systematically increase clarity, reduce risk and increase your product’s chances to succeed.&nbsp; Content will cover: -Product development approach and how it gets adjusted for early stage products;-Detailed toolkit for each development phase;-Deep dive on each phase to explore how the tools fit together;-Best practices to apply each tool;-Practical exercises and/or case studies;-Guidelines to use the entire toolkit as a system;-AI implications for each tool and for the system. What you’ll get:﻿-Hands-on experience using a disciplined approach for new product development;-A detailed toolkit with how-to guides;-Case studies and examples of how the tools have been used in Big Tech;-Practical exercises to sharpen your skills;-Best practices on how to use the toolkit as a system;

Develop new products with increased clarity and lower risk

Product Managers who have not yet worked on early stage products

Designers, Engineers, Technical Product Managers or Data Scientists who want to play a more strategic role in their teams

First time founders who want to learn Big Tech Product practices

Who is this course for

What you’ll get out of this course

You'll learn specific steps to take and tools to use when you're beginning to build a new product. We'll deep dive on each development phase with case studies from Meta and Airbnb.

Understand how early stage product development works 

You'll develop the skills to zoom in for details, zoom out for perspective and the ability to know when to use which so you can move forward. We'll practice with real examples in my career of when things worked and didn't work.

Ability to navigate early stage product development with confidence

You'll learn how to clearly articulate the rationale for your product and decision making frameworks to help you align everyone. We'll go through examples of how I used the information to align my teams.

Ability to increase clarity for your team and stakeholders

You'll learn inclusive techniques and tools to keep your team focused on what matters. I'll share with you the best practices I learned and used to create a sense of ownership in my teams.

Develop a disciplined product development mindset in your team

You'll learn how to evaluate, prioritize ideas and what to do when it isn't clear. I'll walk you through costly mistakes made at the companies I worked for and how they could have been avoided.

Ability to reduce risk of over investing in poor ideas

Although this is a rapidly changing space, there are already implications of AI in product development, both in terms of the tools you can use for the process and in the development of the product itself. We'll cover aspects of both.

Understand the role of AI in the process

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

What people are saying

Meet your instructor

Wednesdays 1 hour, Saturdays 2 hours

Wednesdays and Saturdays

Cohort 1 - Dec 2023December 6 @ 12:00 - 1:00 PMDecember 9 @ 12:00 - 2:00 PMDecember 13 @ 12:00 - 1:00 PMDecember 16 @12:00 - 2:00 PM Cohort 2 - Jan 2024January 10 @ 12:00 - 1:00 ESTJanuary 13 @ 12:00 - 2:00 ESTJanuary 17 @ 12:00 - 1:00 ESTJanuary 20 @ 12:00 - 2:00 EST

Live sessions 

Includes homework exercises and pre-reads

Weekly projects

Course schedule

This course builds on live workshops and hands-on projects

Active hands-on learning

You’ll be interacting with other learners through breakout rooms and project teams

Interactive and project-based

Join a community of like-minded people who want to learn and grow alongside you

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About this course

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