Cohort 1

Refine your strategy alongside a community of peers and fast-track your career in Competitive Intelligence.

Andy McCotter-Bicknell

Competitive Intelligence 201

There are 100,000+ SaaS products in the world today. And 1,000 are added every month In this hands-on, live series, you'll formalize a program that helps your company stand out and win.

Double the impact of your Competitive Intel.

Whoever owns "Competitive Intel" at your company.

Post-Series-A, Pre-IPO SaaS companies.

Folks who are tired of working in a vacuum and are motivated to grow.

Who I made this course for

What you'll leave with

Competitive Intel is no longer a side-kick to Product Marketing. It's its own function with its own processes, priorities, and goals.

A formalized program

We'll cover what they're looking for and the questions they'll ask.

Confidence when presenting to executives

Most people don't know what to expect from Competitive Intel programs. We'll cover cadences that help your program get attention, budget, and internal support.

The ability to exceed expectations

And how to connect the dots with the data and insights that you uncover.

New research methods

Most Competitive Intel "teams" are teams of one. That's why it's so important to meet folks from other companies. We're going to learn from each other and create relationships that last beyond this two-week course.

A new network of friends

Philosophical principles are cool and all. But at the end of the day, Competitive Intel needs to take action and deliver tangible value. We'll get into the trenches and walk through what and how to build for our primary audiences.

Tactical how-tos

Meet your instructor

Content Marketing Strategist at Grow + Scale

Sr. Competitive Intelligence Director at Sensor Tower

Senior Product Marketing Manager at Extend

Sr. Manager, Competitive Intelligence & Market Research at Everbridge

What people are saying

Ask any employee of a SaaS company how they feel about their Competitive Intel program. Most will shrug, "meh," or reply, "what Competitive Intel program?" You'll learn where your company's bar is today so you can raise it 5x.

Locate the bar (so you can raise it)

Most programs start by brainstorming strategy, getting feedback, brainstorming some more, getting buy-in, yada yada yada... before actually getting anything done. CI is different. With CI, you need to run before you walk. You'll accomplish this by building a 30-day sprint and using its results as a quick win for buy-in down the road.

Quick wins with a CI sprint

This will guide the next 6 months of your Competitive Intel program. It will blend what needs attention and what you can directly impact.

Build an evidence-based strategy

Nobody will fall flat pitching their program to leadership. You'll do a mock presentation with your cohort peers to make sure your proposal is bullet-proof.

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