Cohort 3

Turn customer research into clear, powerful deliverables that drive action. 

Ruby Pryor

Level up the impact of your UX research

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Boston Consulting Group (BCG)

Nous Group

In this course I share everything I've learned about how to write with impact that I've learned in a 10+ year career that spanned management consulting, big tech and founding my own UX research agency. I created this course because I believe that good ideas need good communication to thrive. Writing is an essential skill for anyone who works in any organisation from the smallest agile startup all the way through to the biggest publicly listed corporate organization. Being able to align stakeholders&nbsp;around your ideas, your vision, your insights, and your recommendations is an absolutely critical skill for anyone who works&nbsp;with customer insights. I believe that this is a skill that can be taught and can be improved. Many of us go for long stretches in our career, focusing on other more technical skills. But writing is a critical, foundational skill that&nbsp;can and will increase your influence inside and outside your organization.

Transform the way you communicate your insights to stakeholders. 

UX researchers who want to present research findings in a way that is succinct, compelling and galvanizes stakeholders to take action.

Designerswho need to communicate insights with senior stakeholders or clients in ways that are crisp, compelling and memorable.

Product managers ﻿looking to bring together disparate data sources and viewpoints into a document that clarifies strategic direction.

Who is this course for

What you’ll get out of this course

<ul><li>How to focus on the 'why' behind the data, not just the 'what'.</li><li>How to create more actionable insights by linking to business goals.</li><li>A framework to understand the 4 levels of impact UX research makes and the types of metrics UX research influences. </li></ul>

Write better insights from data, including nailing the difference between observations and insights

<ul><li>How to leverage existing frameworks to bring rigour and depth to your UX research practice</li><li>How to create your own frameworks such as hierarchies, 2 x 2 matrices and pyramids. </li></ul>

Create frameworks to present data in ways that are easy to understand and remember

<ul><li>The tools to break down complex information into clear sections, guiding your audience through a logical story structure. </li><li>Techniques to highlight key takeaways upfront in executive summaries to ensure your audience is aligned on your key takeaways.</li></ul>

Improve the structure and storyline of your deliverables to make them more compelling and succinct

<ul><li>How you can use concise, result-driven language to demonstrate the tangible impact of your work.</li><li>A framework to summarise complex projects into 150 words or less. </li></ul>

Quickly communicate the impact or key outcomes of your work to senior stakeholders

<ul><li>Templates of a report, presentation and executive summary</li><li>Sample completed deliverables so you can see how to apply the theory in a concrete way</li></ul>

Templates that you can use to improve your written work, now

<ul><li>A quiz every week to complete in your own time to assess your learning</li><li>Weekly activities where you practice writing your own insights, developing frameworks and outlining the storyline of a deliverable.</li></ul>

Hands on activities to practice skills and get real time feedback

<ul><li>Here from leaders in UX research and complimentary fields about how they create impact at work</li><li>Learn how leaders use writing to further their impact and their careers </li></ul>

AMA sessions with industry leaders

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Feedback on Ruby's past courses

Meet your instructor

Watch lectures at your own time, released every Monday. Discuss your thoughts with other learners in the community.

Lectures

Complete activities at your own pace after finishing the lecture to practice what you learned.

Activity

Join one of the two workshop sessions for live feedback.

Workshop session

Course schedule

<ul><li>Weekly activities you can do&nbsp;in your own time</li><li>Apply what you learnt in class</li><li>Build confidence in using concepts hands on</li></ul>

Activities to apply learnings

<ul><li>Join the slack channel to collaborate with you fellow learners and build more skills&nbsp;</li><li>Get access to additional reading materials shared by course facilitators&nbsp;</li></ul>

A community of other learners

<ul><li>Watch pre-recorded videos of the key learning content.</li><li>Learn at your own pace whenever works for you</li></ul>

Pre-recorded lectures for key content

<ul><li>Ask any questions that have arisen during the week</li><li>Review the activity together and get feedback</li><li>2 session that work for a variety of time zones</li></ul>

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