Build Your First B2B Marketing Plan
4.7
(3 ratings)
2 Weeks
·Cohort-based Course
Stop doing random acts of marketing. Build a 3-month starter plan that removes confusion, attracts engaged prospects, and delivers results.
Build Your First B2B Marketing Plan
4.7
(3 ratings)
2 Weeks
·Cohort-based Course
Stop doing random acts of marketing. Build a 3-month starter plan that removes confusion, attracts engaged prospects, and delivers results.
Course overview
Kickstart Your B2B Startup with a Marketing Plan
I've been in your shoes; building marketing from scratch in several B2B startups. I've coached 60+ startups in growth.
A 2-week sprint that'll walk you through a proven process, teach customer-centric frameworks, and help you draft a 3-month plan that supports your goals.
For B2B startup founders and operators
01
Founders in early-stage B2B startups who want real results from marketing, but don't know where to start.
02
Startup operators with no prior marketing experience, who happen to be wearing the 'marketing hat'.
03
Startup marketers who want clarity, clear structure and a process to focus and getting the right things done
Key Outcomes
Go from confused to confident in 2 weeks 📈
You'll identify your focus areas and feel more confident about making effective marketing decisions.
Leverage customer insights to create content that converts prospects 💡
You'll discover your customer's goals and pain points to craft relevant content that motivates them to act.
Get a repeatable framework that saves time and effort 🙌
You'll receive customer-centric frameworks and templates that you can reuse and change as you grow.
Draft a 3-month plan that you can execute immediately 🗓
You'll draft a starter marketing plan that allows you to learn, review and improve every 2 weeks.
Build Your First B2B Marketing Plan
What people are saying
Paula Navické
Anders Görtz
Melissa Cantu
Egil Bergenlind
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Build Your First B2B Marketing Plan
Meet your instructor
Cecilia Bratt
Business Coach & Fractional CMO
I'm Cecilia. Founder at MarketingLabs.io. I've held CMO and COO positions with fast-growing Nordic startups for 10+ years (incl. Billogram, DPOrganizer, and Groupon Nordics).
I've guided many dozens of B2B startups through the process I've turned into this course.
I coach early-stage B2B startups in marketing and growth strategies on a daily basis.
If you're a founder, operator, or first-time head of marketing, this course is for you.
What past clients have said
Carl-Fredrik Svensson
Shane McGoldrick
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Build Your First B2B Marketing Plan
Course Syllabus
01
Establish Your B2B Marketing Foundation
In this module, you will:
- understand marketing's purpose and how its 8 disciplines can help grow your startup.
- use a marketing canvas to gain clarity and confidence on your startup's strengths and unfair advantages.
- study successful marketing practices and habits, and apply them to your startup.
02
Embrace a Customer-Centric Mindset
In this module, you will:
- create an ideal customer profile to better sell your B2B offering.
- profile your best customer, so you use language that resonates and content that converts.
- craft a buyer's journey to ensure you speak to your prospect at the right time, in the right place.
03
Craft Content and Distribution Plans
In this module, you will:
- expand your buyer's journey with a content matrix to map out which assets you have and need.
- look at distribution channels and choose the most important ones.
- study the 'CE framework', so you in one effort create content pieces for weeks.
04
Build Your Starter Marketing Plan
In this module, you will:
- connect the dots from previous modules and flesh out an OGMS framework into actionable steps.
- draft a starter marketing plan and examine how to review and improve every 2 weeks.
Course schedule
2 weeks | 6-8 hours per week
Four Workshops: Tuesdays & Thursdays
2 pm CET / 8 am EST
Four (1.5 hr) workshops over a two-week period.
Ask me Anything: Fridays
2 pm CET / 8 am EST
1 hr. Ask me anything! Bring your questions and let's discuss.
🌟 BONUS: Personal 1:1 Coaching
60 minutes
1:1 coaching session one week after the course.
We'll walk through your work and plan. I'll give feedback, and help make sure you're set up for your next steps 📈
Weekly Work
6 hours per week
This is a hands-on course. You'll be working in parallel to the workshops, filling out templates and crafting your plan.
You get the overall framework, templates, and useful cheat sheets.
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Build Your First B2B Marketing Plan
Learning is better with cohorts
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and projects
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you