Build-a-Bio
Class is in session
Build-a-Bio
3 Weeks
·Cohort-based Course
An immersive course in telling the world who you really are — and attracting the people and opportunities you really want.
Class is in session
Build-a-Bio
3 Weeks
·Cohort-based Course
An immersive course in telling the world who you really are — and attracting the people and opportunities you really want.
Get notified about the next cohort
Hosted by
Anita Stubenrauch
Author of Apple’s Credo
Course overview
You’re not generic. But is your bio?
When it comes to our professional bios, I believe we all missed the original assignment — to tell our story in ways that invite curiosity, connection, and opportunity.
Instead, we've all been looking over someone else's shoulder. Copying what they've done. Replacing their name and accomplishments with our own. Hoping to come across polished and professional, all while playing a high-stakes game of Mad Libs with our careers.
We're so much more than a random collection of nouns and verbs and adjectives. We're multifaceted humans with big dreams. And if we want to realize those dreams, we have to stop playing formulaic games.
This is not a course in making tweaks and edits to “OK“ bios. I won't be sharing fill-in-the-blank templates. And I have no interest in being anyone's Fairy Grammarly. 🧚♀️ This is a master class in learning to see and describe your own awesomeness — like you never have before.
This is a course for high-achieving, difficult-to-define, multi-hyphenate humans who are ready to pivot, level up, or both.
01
CREATIVES
Stop letting bio-writing conventions constrain you that can't possibly contain you.
02
ENTREPRENEURS
Tell your founder story in a way that aligns and amplifies your vision for the future.
03
INTUITIVES, HEALERS
Transmit the energetic quality of the work you do through the words you choose.
04
EDUCATORS
Apply that academic rigor to the expression of your achievements and aspirations.
05
SPEAKERS
Land gigs, convey authority, and help your audience connect with the real you.
06
AUTHORS
Credential and elevate your works with a bio your readers will remember.
What you’ll get out of this course
Exercises to remember how badass and unique you are. 🤩
Plus a caring instructor and cohort that will kindly remind you if you forget.
Tools for making powerful creative choices. 🧰
Learn to think like a professional writer — so you can confidently, authentically, and powerfully express yourself when it matters most.
Tons of diverse, divergent, and intersectional examples. 📚
Across race, class, gender identity, sexual orientation, neurodiversity, ability, creative style, and professional role.
Personalized guidance as you think, write, and refine. 📝
Live support and feedback in cohort meetings. Select opportunities for hands-on edits.
A repeatable process you can use again and again — for any bio. 🔁
Our method teaches you to build whatever bio you need. One sentence for Instagram, a tell-all for your website, an About section on LinkedIn, a blurb on a book, a podcast intro, etc. Choose your own bio adventure.
Confidence and excitement for the world to meet the real you. 🤗💛✨
This is #maincharacterenergy at its finest. Nothing beats the feeling of being powerfully, authentically, unmistakably You.
“I thought you were going to nip-and-tuck LinkedIn profiles for people. But your 3-level-noun exercise is closer to a super-strategy defining the Simon Sinek ‘Why?’ for a human being.” –Mark Palmer
(And that's just one exercise, people. 😉)
“I thought you were going to nip-and-tuck LinkedIn profiles for people. But your 3-level-noun exercise is closer to a super-strategy defining the Simon Sinek ‘Why?’ for a human being.” –Mark Palmer
(And that's just one exercise, people. 😉)
What other people are saying
Ellen Garrett
Atena O. Danner
Gillian Goodman
Megan Pintus
Stalina Villarreal
Sisi Liang
Witness the transformation
Review real work from real students.
Jump in, dig in, get results
Take it from Build-a-Bio participant Sisi Liang.
Join the waitlist and get your free bio-audit checklist ✅
Get notified about future cohorts and discover the 10 critical questions to answer when evaluating your professional bio.
Meet your instructor
Anita Stubenrauch
Anita worked her way from Apple Retail store employee to executive speechwriter over a 13-year career, designing presentations given to Steve Jobs and authoring Apple’s Credo along the way. Today she's running Cause:Effect Creative, a branding agency that expresses visionary ideas with poetic power. She’s also building The Land of Make and Believe, a 14-acre event and retreat space bringing magical realism to a nonfiction world. And she's hosting the Hyperactive Imagination podcast, a high-voltage channel for creativity.
Have questions about the course? Ask away.
- 📧 anita@causeeffectcreative.com
- 🗓️ schedule 15-min on Calendly
- 📱 text +1 (209) 454-0296
A personal message for you
Course syllabus
01
Know Thyself
Start to see yourself in the most powerful and compelling light. Seek inspiration. Set measurable goals.
02
Know Thy Audience
(And how thou relatest to them.) Get clear about who you want to connect with and why. Discover where your visions and values intersect.
03
Write
Pick a point of view. Craft your tone of voice. Then, hook, hold, and reward your audience.
04
Review, Reflect, Revise
Learn professional copyediting tips and techniques as you edit and iterate until your bio feels more "you" than it has ever felt before.
05
Share and Celebrate
This is your bio's Before and After party. We celebrate how far you've come and where you're going.
Course schedule
4+ hours per week
Cast your vote ⬆️
Example:
Tuesdays and Thursdays, 12:00 p.m. PT
Weekly projects
2+ hours per week
Time to complete exercises varies. We suggest you read through them first, then allocate the time you need to complete them thoughtfully.
Want to get a taste for the program? Join a free Build-a-Bio Jump💥Start workshop. Check out our upcoming events.
Want to get a taste for the program? Join a free Build-a-Bio Jump💥Start workshop. Check out our upcoming events.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops, recorded videos, and hands-on projects
Interactive and project-based
Progress alongside other participants through group discussions and breakouts
Learn with a cohort of accomplished peers
Join a community of like-minded people who want to learn and grow alongside you