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Build-a-Bio

9.4

(7 ratings)

·

3 Weeks

·

Cohort-based Course

An immersive course in telling the world who you really are — and attracting the people and opportunities you really want.

Hosted by

Anita Stubenrauch

Author of Apple’s Credo

Course overview

You’re not generic. But is your bio?

When it comes to our professional bios, I believe we all missed the original assignment — to tell our story in ways that invite curiosity, connection, and conversation. 


Instead, we've all been looking over someone else's shoulder. Copying what they've done. Replacing their name and accomplishments with our own. Hoping to come across polished and professional, all while playing a high-stakes game of Mad Libs with our careers.


We're so much more than a random collection of nouns and verbs and adjectives. We're multifaceted humans with big dreams. And if we want to realize those dreams, we have to stop playing formulaic games.


This is not a course in making tweaks and edits to “OK“ bios. I won't be sharing fill-in-the-blank templates. And I have no interest in being anyone's Fairy Grammarly. 🧚‍♀️ This is a master class in learning to see and describe your own awesomeness — like you never have before.

This is a course for high-achieving, difficult-to-define, multi-hyphenate humans who are ready to pivot, level up, or both.

01

CREATIVES


Stop letting bio-writing conventions constrain you that can't possibly contain you.

02

ENTREPRENEURS


Tell your founder story in a way that aligns and amplifies your vision for the future. 

03

INTUITIVES, HEALERS


Transmit the energetic quality of the work you do through the words you choose.

04

EDUCATORS


Apply that academic rigor to the expression of your achievements and aspirations.

05

SPEAKERS



Land gigs, convey authority, and help your audience connect with the real you.

06

AUTHORS


Credential and elevate your works with a bio your readers will remember.

What you’ll get out of this course

Exercises to remember how badass and unique you are. 🤩

Plus a caring instructor and cohort that will kindly remind you if you forget.

Tools for making powerful creative choices. 🧰

Learn to think like a professional writer — so you can confidently, authentically, and powerfully express yourself when it matters most.

Tons of diverse, divergent, and intersectional examples. 📚

Across race, class, gender identity, sexual orientation, neurodiversity, ability, creative style, and professional role.

Personalized guidance as you think, write, and refine. 📝

Live support and feedback in cohort meetings. Select opportunities for hands-on edits.

A repeatable process you can use again and again — for any bio. 🔁

Our method teaches you to build whatever bio you need. One sentence for Instagram, a tell-all for your website, an About section on LinkedIn, a blurb on a book, a podcast intro, etc. Choose your own bio adventure.

Confidence and excitement for the world to meet the real you. 🤗💛✨

This is #maincharacterenergy at its finest. Nothing beats the feeling of being powerfully, authentically, unmistakably You.

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“I thought you were going to nip-and-tuck LinkedIn profiles for people. But your 3-level-noun exercise is closer to a super-strategy defining the Simon Sinek ‘Why?’ for a human being.” –Mark Palmer


(And that's just one exercise, people. 😉)

What other people are saying

        I started with a generic and rigid writing style that Anita graciously helped me to untangle. I left with a bio that was unique, warm, and most importantly, felt like me. My time with Anita was transformational, and by the end of the course, I had gained the confidence I needed to leave my corporate job and start my own design agency.
Ellen Garrett

Ellen Garrett

Community-First Landscape Architect
        When I signed up, my author bio was very bare bones and formulaic. As I started publishing, I was not satisfied with it. Anita's guidance helped me achieve a result that reflects who I am as a creative in a way that aligns with my values, which is hugely important. I got what I needed much faster than I would have on my own.
Atena O. Danner

Atena O. Danner

Poet and Cultural Worker for Justice and Black Liberation
        Build-a-Bio took me on a journey that was equal parts creative writing, personal soul searching, and meticulous thinking. The result was a bio that was clearer, truer, and more "me" than I could have hoped for. The course made me think about myself and my work in new ways and gave fresh life to the way I approach my professional identity.
Gillian Goodman

Gillian Goodman

Freelance Writer and Recovering Ad Man
        Anita has taken something static and infused it with magic and delight. As a multifarious creative, articulating how and what I do has always felt either too restricted or too abstract. Build-a-Bio empowered me to speak about myself in a way that feels true, aligned, and honoring of the value I bring to my clients, projects, and relationships.
Megan Pintus

Megan Pintus

Professional Remover of Obstacles
        Anita’s welcoming and encouraging attitude fostered great rapport, and her advice on how to write a bio is both potent and sensitive. I am so grateful that I was able to bond with everyone in the course and see my cohort’s creativity. I also love my new bio! I give Anita a five-star rating, but if I could, I’d give her a galaxy as a thank you.
Stalina Villarreal

Stalina Villarreal

Sound-Sensitive Literary Translator, Deep-Watching Ekphrastic Poet, Photographic Eco-Essayist, and Assistant Professor of English
        There's really no better person than Anita to guide you through this delicate and creative process. She taught me to find the right words to align myself with what I want to create and who I want to talk to. For anyone considering this program: jump in, dig in, do the work, and be prepared to be delighted with all your discoveries.
Sisi Liang

Sisi Liang

Multi-Disciplinary Strategy Consultant and Feminine-Centered Wayfinder Coach
Free resource

Badass Bio Case Studies 🗃️

A curated collection of 17 badass bios to inspire a fresh perspective on your own…

  • Imani Barbarin
  • Mona Haydar
  • Jezz Chung
  • Tyler Mitchell
  • adrienne marie brown
  • Sandra Bernhard
  • Chella Mann
  • Junior Mintt
  • Stacey Abrams
  • Eni Popoola
  • Malala Yousafzai
  • Jacki Aina
  • Barack Obama
  • Chi Ossé
  • Hannah Gadsby
  • Laverne Cox
  • Boyd Varty

Get this free resource

Witness the transformation

Witness the transformation

Review real work from real students.

Check out Build-a-Bio Befores and Afters.


Can you imagine your bio here? 👀✨

Jump in, dig in, get results

Take it from Build-a-Bio participant Sisi Liang.

Join the waitlist and get your free bio-audit checklist ✅

Get notified about future cohorts and discover the 10 critical questions to answer when evaluating your professional bio.

Meet your instructor

Anita Stubenrauch

Anita Stubenrauch

Anita worked her way from Apple Retail store employee to executive speechwriter over a 13-year career, designing presentations given to Steve Jobs and authoring Apple’s Credo along the way. Today she's running Cause:Effect Creative, a branding agency that expresses visionary ideas with poetic power. She’s also building The Land of Make and Believe, a 14-acre event and retreat space bringing magical realism to a nonfiction world. And she's hosting the Hyperactive Imagination podcast, a high-voltage channel for creativity.


Have questions about the course? Ask away.

  • 📧 anita@causeeffectcreative.com
  • 🗓️ schedule 15-min on Calendly
  • 📱 text +1 (209) 454-0296

A personal message for you

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Course syllabus

01

Know Thyself

Start to see yourself in the most powerful and compelling light. Seek inspiration. Set measurable goals.

02

Know Thy Audience

(And how thou relatest to them.) Get clear about who you want to connect with and why. Discover where your visions and values intersect.

03

Write

Pick a point of view. Craft your tone of voice. Then, hook, hold, and reward your audience.

04

Review, Reflect, Revise

Learn professional copyediting tips and techniques as you edit and iterate until your bio feels more "you" than it has ever felt before.

05

Share and Celebrate

This is your bio's Before and After party. We celebrate how far you've come and where you're going.

Course schedule

4+ hours per week

  • Cast your vote ⬆️

    Tell us the days/times to meet live that work for you...

  • Example:

    Tuesdays and Thursdays, 12:00 p.m. PT


  • Weekly projects

    2+ hours per week

    Time to complete exercises varies. We suggest you read through them first, then allocate the time you need to complete them thoughtfully. 

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Want to get a taste for the program? Join a free Build-a-Bio Jump💥Start workshop. Check out our upcoming events.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops, recorded videos, and hands-on projects

Interactive and project-based

Progress alongside other participants through group discussions and breakouts

Learn with a cohort of accomplished peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently asked questions

What happens if I can’t make a live session?
How can I get reimbursed for this course by my employer?
What’s the refund policy?
Can I try before I buy?
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