Beyond the Founder Rainmaker - Building your Outbound Sales Strategy
5 Weeks
·Cohort-based Course
Replace unpredictability with intentionality through a focused sales strategy and an effective & consistent outbound approach.
Course overview
Focus your strategy and build your effective outbound sales engine.
Over 5 weeks, you'll be led through a step-by-step process that will focus your sales & marketing team's time, energy, and resources on prospects that drive sustainable, long-term growth rather than winning more mediocre clients who come & go. You will develop a tailored, yet repeatable approach to identify, initiate and incorporate key stakeholders in your sales process in order to build a healthy top-of-funnel.
This "live" coaching offers a hands-on transformative experience, led by a 20+ year sales expert, alongside a group of smart and driven growth leaders like yourself. The frameworks and models taught are the same techniques employed in Fortune 500, mid-market and entrepreneurial organizations.
As a growth leader, it is your responsibility to replace unpredictability with intentionality.
**************************************************
This cohort is for you if you are a growth-minded leader who wants to build, grow & scale but is frustrated with the lack of performance from your sales & marketing team.
This cohort is for you if you have a small percentage of clients who drive a large percentage of revenue. You have a high-dollar, custom or complex offering and you compete on value vs. price. You are the “rainmaker” while others have struggled to win the “right” types of clients.
This cohort is for you if you have experienced turnover in sales. You have probably overpaid for the experienced “rolodex” salesperson and have grown frustrated by the quality & quantity of meetings from junior salespeople. You have gone back & forth on wearing the sales “leader” hat and realize the only way to reach your desired future state is by scaling beyond yourself.
This cohort is for you if you have limited bandwidth within your sales & marketing team and need to maximize your time, energy & resources.
For growth-minded leaders who are looking to achieve predictable revenue and build, grow, and scale with confidence.
01
Founder Rainmakers who have won the majority of their best clients and need a sales team that is capable of winning the "right" new logos.
02
Sales Leaders who have taken the reins from the Founder Rainmaker and are responsible for building a high-performing sales engine.
What you’ll get out of this course
Tight & refined "Blue Chip" client profile to focus your business development efforts on your high valued prospects
- Learn: our 2x2 client matrix including your "Blue Chip" & "Graveyard" client profiles.
- Apply: identify the small # of clients who are driving the majority of your revenue and uncover the unique characteristics that set them apart (demographics, psychographics, trigger events).
Identify and understand the key stakeholders within your "Blue Chip" prospects
- Learn: build / refine key stakeholders' personas including the 4P's (primary responsibilities, performance measures, problems & positive outcomes.
- Apply: include these key stakeholders in your sales process to create alignment and momentum toward a final decision.
Tailored value messaging to pique interest and gain connection with your "Blue Chip" prospects
- Learn: how to leverage your unique and comparative differentiators to tailor your value messaging to the key stakeholders within your "Blue Chip" prospects.
- Apply: build a tight and unique value proposition statement for each key stakeholder in your outbound approach.
Tight & targeted prospecting list aligned to your "Blue Chip" client profile
- Learn: how to maximize your sales team's time & energy by building a "Blue Chip" prospecting list.
- Apply: build a list of "Blue Chip" prospects including the key stakeholders to initiate your outreach.
Thoughtful and valuable outreach communication & cadence with your "Blue Chip" prospects
- Learn: how to design your outreach communication & cadence using a 3-pronged approach (LinkedIn, email & voicemail).
- Apply: be seen, heard, and felt with a primary focus on adding value and gaining connection.
This course includes
5 interactive live sessions
Lifetime access to course materials
20 in-depth lessons
Direct access to instructor
5 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Beyond the Founder Rainmaker - Building your Outbound Sales Strategy
Course syllabus
Week 1
May 29—Jun 2
Week dates are set to instructor's time zoneEvents
- May
29
#1: Define your "Blue Chip" client profile
#1: Define your "Blue Chip" client profile
Wed, May 29, 6:30 PM - 8:30 PM UTC
Modules
- Define your "Blue Chip" client profileDefine your "Blue Chip" client profile4 Lessons • 2 Projects
Week 2
Jun 3—Jun 9
Week dates are set to instructor's time zoneEvents
- Jun
5
#2: Identify & understand the key stakeholders within your "Blue Chip" client profile
#2: Identify & understand the key stakeholders within your "Blue Chip" client profile
Wed, Jun 5, 6:30 PM - 8:00 PM UTC
Modules
- Identify & understand the key stakeholders within your "Blue Chip" prospectsIdentify & understand the key stakeholders within your "Blue Chip" prospects4 Lessons • 1 Project
Week 3
Jun 10—Jun 16
Week dates are set to instructor's time zoneEvents
- Jun
12
#3: Tailor your value proposition to the Key Stakeholders within your "Blue Chip" prospects
#3: Tailor your value proposition to the Key Stakeholders within your "Blue Chip" prospects
Wed, Jun 12, 6:30 PM - 8:00 PM UTC
Modules
- Tailor your value proposition to the Key Stakeholders within your "BC" prospectsTailor your value proposition to the Key Stakeholders within your "BC" prospects3 Lessons • 1 Project
Week 4
Jun 17—Jun 23
Week dates are set to instructor's time zoneEvents
- Jun
19
#4: Build your "Blue Chip" Prospect List
#4: Build your "Blue Chip" Prospect List
Wed, Jun 19, 6:30 PM - 8:00 PM UTC
Modules
- Build your "Blue Chip" Prospect ListBuild your "Blue Chip" Prospect List4 Lessons • 1 Project
Week 5
Jun 24—Jun 28
Week dates are set to instructor's time zoneEvents
- Jun
26
#5: Customize your Outreach Communication and Cadence
#5: Customize your Outreach Communication and Cadence
Wed, Jun 26, 6:30 PM - 8:00 PM UTC
Modules
- Customize your Outreach Communication and CadenceCustomize your Outreach Communication and Cadence5 Lessons
Post-Course
Modules
- Additional: Sales Strategy ResourcesAdditional: Sales Strategy Resources0 Lessons • 0 Projects
Hear from some of Carver Peterson's current & former clients
Adam Barney
Jesse McCabe
Brick Thompson
Max Tynczuk
Colleen Werner
Jody Jankovsky
Meet your instructor
Scott Peterson
Founder & Principal of Carver Peterson Consulting
With 20+ years of experience in sales, management & leadership, Scott Peterson, knows how to build high-performing sales teams.
He spent his first 13+ years working with a fast-growing, yet wildly disciplined organization that scaled from the 2 original founders into a global company with 8,000+ employees driving more than $7 billion in revenue and is still privately-held.
Scott has built & led winning teams at every step of his career by refining a tight strategy, streamlining a repeatable process, maximizing the structure and attracting, engaging and retaining top talent. He built his high-performing team from scratch in Boston, turned an underperforming team around in San Diego and evolved / transformed a top-performing office into a winning team in Chicago.
In 2014, Scott founded Carver Peterson Consulting to help growth-minded entrepreneurs and organizations build high-performing sales teams so that they can win and retain more of the right clients allowing them to grow and scale in sustainable way. Over the last 9+ years, they've partnered with 100+ growing organizations and have a proven track record of driving healthy and profitable revenue.
Based in Wisconsin, Peterson is an Oregon native. A former walk-on for Oregon State University Men's Basketball team, the same qualities that served him as an athlete have directly translated to his business success. He is hard working, goal-oriented, growth minded, and a great teammate & leader.
He and his beautiful wife, Molly, have three young kids: Grady, Camden and Mila.
Course schedule
~2 hours per week for 5 weeks
5 Live sessions (5/29 - 6/26)
Wednesdays from 1:30pm - 3pm
Each live session is focused on introducing, teaching and customizing a unique framework to your business.
Self-paced projects
30 - 90+ minutes (on your own time)
Projects will be introduced and become available at each session.
Stay in the loop
Sign up to be the first to know about course updates.
Join an upcoming cohort
Beyond the Founder Rainmaker - Building your Outbound Sales Strategy
Beyond the Founder Rainmaker - Cohort 3
$2,500 USD
Dates
Application Deadline