Beyond the Founder Rainmaker - Building your Outbound Sales Strategy
4.9 (8)
6 Weeks
·Cohort-based Course
Replace unpredictability with intentionality through a focused sales strategy and an effective & consistent outbound approach.
Beyond the Founder Rainmaker - Building your Outbound Sales Strategy
4.9 (8)
6 Weeks
·Cohort-based Course
Replace unpredictability with intentionality through a focused sales strategy and an effective & consistent outbound approach.
Course overview
Focus your strategy and build your effective outbound sales engine.
Over 6 weeks, you'll be led through a step-by-step process that will focus your sales & marketing team's time, energy, and resources on prospects that drive sustainable, long-term growth rather than winning more mediocre clients who come & go. You will develop a tailored, yet repeatable approach to identify, initiate and incorporate key stakeholders in your sales process in order to build a healthy top-of-funnel.
This "live" coaching offers a hands-on transformative experience, led by a 20+ year sales expert, alongside a group of smart and driven growth leaders like yourself. The frameworks and models taught are the same techniques employed in Fortune 500, mid-market and entrepreneurial organizations.
As a growth leader, it is your responsibility to replace unpredictability with intentionality.
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This cohort is for you if you are a growth-minded leader who wants to build, grow & scale but is frustrated with the lack of performance from your sales & marketing team.
This cohort is for you if you have a small percentage of clients who drive a large percentage of revenue. You have a high-dollar, custom or complex offering and you compete on value vs. price. You are the “rainmaker” while others have struggled to win the “right” types of clients.
This cohort is for you if you have experienced turnover in sales. You have probably overpaid for the experienced “rolodex” salesperson and have grown frustrated by the quality & quantity of meetings from junior salespeople. You have gone back & forth on wearing the sales “leader” hat and realize the only way to reach your desired future state is by scaling beyond yourself.
This cohort is for you if you have limited bandwidth within your sales & marketing team and need to maximize your time, energy & resources.
For growth-minded leaders who are looking to achieve predictable revenue and build, grow, and scale with confidence.
01
Founder Rainmakers who have won the majority of their best clients and need a sales team that is capable of winning the "right" new logos.
02
Sales Leaders who have taken the reins from the Founder Rainmaker and are responsible for building a high-performing sales engine.
What you’ll get out of this course
Tight & refined "Blue Chip" client profile to focus your business development efforts on your high valued prospects
- Learn: our 2x2 client matrix including your "Blue Chip" & "Graveyard" client profiles.
- Apply: identify the small # of clients who are driving the majority of your revenue and uncover the unique characteristics that set them apart (demographics, psychographics, trigger events).
Identify and understand the key stakeholders within your "Blue Chip" prospects
- Learn: build / refine key stakeholders' personas including the 4P's (primary responsibilities, performance measures, problems & positive outcomes.
- Apply: include these key stakeholders in your sales process to create alignment and momentum toward a final decision.
Tailored value messaging to pique interest and gain connection with your "Blue Chip" prospects
- Learn: how to leverage your unique and comparative differentiators to tailor your value messaging to the key stakeholders within your "Blue Chip" prospects.
- Apply: build a tight and unique value proposition statement for each key stakeholder in your outbound approach.
Tight & targeted prospecting list aligned to your "Blue Chip" client profile
- Learn: how to maximize your sales team's time & energy by building a "Blue Chip" prospecting list.
- Apply: build a list of "Blue Chip" prospects including the key stakeholders to initiate your outreach.
Thoughtful and valuable outreach communication & cadence with your "Blue Chip" prospects
- Learn: how to design your outreach communication & cadence using a 3-pronged approach (LinkedIn, email & voicemail).
- Apply: be seen, heard, and felt with a primary focus on adding value and gaining connection.
This course includes
6 interactive live sessions
Lifetime access to course materials
21 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Beyond the Founder Rainmaker - Building your Outbound Sales Strategy
Course syllabus
Week 1
Jan
30
#1: Define your "Blue Chip" client profile
Define your "Blue Chip" client profile
Week 2
Feb
6
#2: Identify & understand the key stakeholders within your "Blue Chip" client profile
Identify & understand the key stakeholders within your "Blue Chip" prospects
Week 3
Feb
13
#3: Tailor your value proposition to the Key Stakeholders within your "Blue Chip" prospects
Tailor your value proposition to the Key Stakeholders within your "BC" prospects
Week 4
Feb
20
#4: Build your "Blue Chip" Prospect List
Build your "Blue Chip" Prospect List
Week 5
Feb
27
#5: Customize your Outreach Communication and Cadence
Customize your Outreach Communication and Cadence
Week 6
Mar
6
#6 Putting Your Blue Chip Sales Strategy to Work
Putting Your Blue Chip Sales Strategy to Work
Post-course
Additional: Sales Strategy Resources
4.9 (8 ratings)
What students are saying
Meet your instructor
Scott Peterson
Founder & Principal of Carver Peterson Consulting
With 20+ years of experience in sales, management & leadership, Scott Peterson, knows how to build high-performing sales teams.
He spent his first 13+ years working with a fast-growing, yet wildly disciplined organization that scaled from the 2 original founders into a global company with 8,000+ employees driving more than $7 billion in revenue and is still privately-held.
Scott has built & led winning teams at every step of his career by refining a tight strategy, streamlining a repeatable process, maximizing the structure and attracting, engaging and retaining top talent. He built his high-performing team from scratch in Boston, turned an underperforming team around in San Diego and evolved / transformed a top-performing office into a winning team in Chicago.
In 2014, Scott founded Carver Peterson Consulting to help growth-minded entrepreneurs and organizations build high-performing sales teams so that they can win and retain more of the right clients allowing them to grow and scale in a sustainable way. Over the last 9+ years, they've partnered with 100+ growing organizations and have a proven track record of driving healthy and profitable revenue.
Based in Wisconsin, Peterson is an Oregon native. A former walk-on for the Oregon State University Men's Basketball team, the same qualities that served him as an athlete have directly translated to his business success. He is hard working, goal-oriented, growth minded, and a great teammate & leader.
He and his beautiful wife, Molly, have three young kids: Grady, Camden and Mila.
Course schedule
~2 hours per week for 6 weeks
6 Live sessions (January 30 - March 6)
Thursdays from 1:30pm - 3pm
Each live session is focused on introducing, teaching and customizing a unique framework to your business.
Self-paced projects
30 - 90+ minutes (on your own time)
Projects will be introduced and become available at each session.
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Join an upcoming cohort
Beyond the Founder Rainmaker - Building your Outbound Sales Strategy
Cohort 5
$2,500
Dates
Application Deadline