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Hacking Business Growth - Attract and Convert More Paying Customers in 90 Days

Cohort-based Course

Tired of complicated advice that doesn't achieve results? Apply proven growth strategies to your business that evolves as you scale.

Hosted by

CAROL TRAN

Growth Advisor, 3x Entrepreneur, & Ex-Head of Growth at Dolby Laboratories

Course overview

Growth hacking isn’t a cheat code. It’s a new approach to business.

Look at your whole business instead of its parts to unlock growth opportunities. Transform these opportunities into an innovative, yet repeatable process that attracts customers and increases revenue.


Who is this course for

01

Entrepreneurs



You want to grow your business but lack resources. You need a growth strategy that achieves results without wasting money.

02

Executives



You need to hire growth hackers but don't know how to manage them. You'll learn how to make better hiring decisions.

03

Ambitious Professionals



You're a marketing specialist or manager who wants to create more business value and advance your career.

Key outcomes

Easily understand effective frameworks

Growth hacking shouldn't be complicated. Learn how product, marketing, and more work together to build a scalable business without the industry jargon. You'll then quickly apply these concepts to your business.

Build a growth playbook that fits your business

You'll learn how popular brands use growth hacking to attract and convert customers. Then, you'll use these examples to create a playbook that fits your company's industry, size, and business model.



Run experiments for better decision making

You're not confident about your short and long-term goals. You'll learn to run small experiments that provide enough insight for effective decision-making. You'll know exactly what tasks you need to achieve your next level of growth.

Become a more strategic and innovative thinker

Growing a business can be chaotic. You'll learn how to adjust your playbook to complex situations. You'll leave with a flexible and resilient growth strategy that survives unpredictable times. 



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Meet your instructor

CAROL TRAN

CAROL TRAN

Growth Advisor, 3x Entrepreneur, & Ex-Head of Growth at Dolby Laboratories


I’ve grown and sold multiple businesses throughout my career, encountering both success and difficult lessons (“accidents with intention”). Entrepreneurship has instilled in me an appreciation for integrity, a strong network, and the ability to problem-solve and quickly recover from mistakes.


As a growth executive, I advise organizations through big changes, from early-stage startups to corporations like Nordstrom and Microsoft. Growth hacking is more than performance marketing: I don’t fix symptoms; I fix processes, using data to guide decisions. I scan the environment for inefficiencies, translate between departments, and focus on the right shared goals to get everyone in the company moving in the same direction.


With degrees in neuroscience, theater, business, and law, my diverse academic background is my strategic advantage. I’ve worked for both legacy companies (Dolby, Oracle, Morgan Stanley, Nordstrom) and startups that have grown into big names (Zenni Optical). I’m industry-agnostic, with the range and experience to grow large and small companies from e-commerce to healthcare to SaaS/high tech and retail.


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Course syllabus

01

Laying a New Foundation


You'll learn why effective growth hacking forces you to rethink your entire business. You'll also learn how it can transform your company, no matter its size, industry, and business model. Then, you'll identify key parts of your business that contribute most to growth and could unlock potential paying customers.

02

Growth Hacking in Reality


You'll reflect on your current business. You'll be asked questions that identify roadblocks stopping your business's growth. Then, you'll brainstorm solutions to overcome them. You'll also learn how A/B testing and other forms of experimentation help you solve problems before they begin. 

03

Identify Your Building Blocks


You'll break down your business into parts. You'll identify which parts of the business are winning or failing. Then, you'll use growth frameworks that improve your most successful parts and rebuild your most stressful ones even during unpredictable times. 

04

The Power of Data

Data is your business's map and compass. It doesn’t have to be a foreign language. And you don’t have to be a data expert. You'll easily learn how to use it to make micro-decisions that lead to big results. You'll learn how to read and report data to measure growth and make better decisions. You'll also learn how to hire and manage growth hackers.

4 Live Sessions With Examples, Walkthroughs, and Coaching

  • Workshop 1: Thursday, Nov 3rd

    6:00pm - 8:00 p.m. Pacific Time


  • Workshop 2: Thursday, Nov 10th

    6:00pm - 8:00 p.m. Pacific Time


  • Workshop 3: Thursday, Nov 17th

    6:00pm - 8:00 p.m. Pacific Time


  • Workshop 4: Thursday, December 1st

    6:00pm - 8:00 p.m. Pacific Time

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Learn with the Hacking Business Growth Community

Learn with the Hacking Business Growth Community

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners and have an opportunity to get direct advisory and coaching on your business during the live cohort. Guest industry speakers will be added throughout the cohort.

Community of Growth Hackers

You'll connect with other like-minded individuals in discussions to exchange innovative approaches, insights, and feedback.

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Do you have office hours?
What’s the refund policy?
Will there be homework and projects?
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