With 20+ years of experience, I’ve led research teams focused on vision and strategy, brand retention and building, and user experience metrics. I led the research team at NerdWallet from a focus on tactical one-off studies to strategic impact. I established research best practices and teams at Kelley Blue Book and Edmunds. Through the 2000s, I ran a consultancy where I worked with companies like Hulu, Citibank, Belkin, GeoCities, Symantec, and Yahoo!

After 14 years leading teams in-house, I returned to consulting in 2022. I provide UX Research leadership for orgs that want their research function to have maximum impact, but have no internal research leadership that can provide the guidance to get them there.

I've seen teams who use this prioritization framework save weeks in unnecessary research time, see increased partnership with stakeholders, and experience more direct impact from their work.