PMM Mindset - Product Marketing for Product Managers

3 Days

Cohort-based Course

Curious about Product Marketing? You don't need to be one to transform engaging with your customers. Learn more with the PMM Mindset.

PMM Mindset - Product Marketing for Product Managers

3 Days

Cohort-based Course

Curious about Product Marketing? You don't need to be one to transform engaging with your customers. Learn more with the PMM Mindset.

Hosted by

Beatriz Datangel

Instructor from Product School, Udacity, and Fiverr with 10+ years in startups

Beatriz Datangel

Instructor from Product School, Udacity, and Fiverr with 10+ years in startups

Course overview

Unlock the power of product marketing with a PMM mindset

Are you looking to take your skills to the next level?

PMM Mindset students will dive into the intricacies of strategic product marketing. By bridging the gap between product development and marketing strategies, students will learn how to empathize with customer needs and craft messages that capture attention and drive action. This course will focus on how to plan and optimize for the customer journey.

This is Beatriz's first Product Marketing teaching series. Engage in a dynamic blend of interactive lectures with real-world examples and live-cohort discussions led by an experienced Product instructor.

Who is this course for

For Product Managers who do not have Product Marketers on their team looking to make more meaningful content

Team members who want to work better with their Product Marketers counterparts

Curious Product Managers interested in transitioning to Product Marketing

For Product Managers who do not have Product Marketers on their team looking to make more meaningful content

Team members who want to work better with their Product Marketers counterparts

Curious Product Managers interested in transitioning to Product Marketing

What you’ll get out of this course

How to identify Product Marketing in the wild

Search for Product Marketing and you'll see certifications, articles, and job listings. But what is it? How can you learn from what you already see and consume on a daily basis?

A framework to structure WHY your product matters

Products solve problems. Having a system in place to help you avoid analysis paralysis and show outcomes to your customers sooner.

Getting started with a "Product Marketing stack"

Review of how to use tools like Coda, Narrato, and Readwise to build your own personal "Product Marketing stack".

What people are saying

I am delighted Beatriz will be sharing her Product Marketing practices in her course! Her insights and exceptional market understanding combined with her teaching ability did wonders for us on our Product team. You will certainly gain from the framework that was an invaluable asset to our team.

Head of Security Product Management, PayPal

Beatriz's strategic acumen and knack for understanding our product's nuances have been instrumental in crafting compelling campaigns and reaching our target audiences. Her ability to streamline communication across departments and drive cross-functional initiatives has been invaluable- enabling us to keep focus and aligned on what matters.

Chief of Staff, PayPal

Meet your instructor

Beatriz Datangel

Beatriz is enjoys a great story. Growing up, her parents owned a bookstore where she began learning the elements of engaging and exciting narratives. Beatriz has led analytics, product and growth teams in the cybersecurity space from early stage startups to PayPal. She was one of the founding instructors at Product School and is included in the "Product Book: How to become a great Product Manager". Beatriz has also created Marketing courses for Udacity and micro courses for Fiverr. She's currently helping organizations craft and adopt a product-led-growth strategy with her course and consulting services at the PMM Mindset. You can find Beatriz on Twitter (@bzdata) cheering on San Francisco teams.

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