Master the skills gap in Design Leadership to be seen as a business partner, confident manager, and visionary design leader.
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Product, UX & Content Design Managers seeking to grow and enhance their leadership practice, welcome home! This course, community and research-backed turn-key resources build scaled excellence, support you leading through change, and wrangle the overwhelm.
This is a "what got you here" (craft, leading the work) "won't get you there" (leading through others, business results, visionary leadership) moment for many. It's my mission to demystify what is needed to be seen as a business partner and be known for excellence in craft AND in leadership.
From overwhelmed → organized focus
From tactical work → strategic work
From feeling stuck → plan to Director-level
From self-doubt → confidence
Shift from feeling lonely and overwhelmed, to feeling confident and centered. Or set your sights on further impact at a Director level by demonstrating key skills consistently at scale that give you maturity other leaders won't have this quickly.
Current Managers in design or product environments who want to close the gap to Director level leadership.
People Managers in UX, Content, or Product Design careers who want to lead in alignment to their values, with authenticity and impact.
Design Management job seekers who want to hone their message and carve a path to leadership roles.
Take control of your schedule and ability to lead through impact by redesigning your time and week.
Build off of your strengths to identify focus areas for your becoming "Director ready" or truly excellent in role.
Learn about common pitfalls to avoid, in a space where you can ask questions and identify key blockers or bumps that are in your way.
Shift towards the leader you want to be known as, with a vision for your team's impact.
Each week, Alison will share a worksheet and tool for you to use in your leadership with your team. Each worksheet has a $59 value.
Design Leader Accelerator
Jan 8—Jan 14
Mon, Jan 8, 5:00 PM - 6:15 PM UTC
Thu, Jan 11, 5:00 PM - 5:45 PM UTC
To create a plan for skill development in this course, we will start by assessing your current position. Using various tools, you will evaluate your current values, feedback, and consider the future state you are aiming to achieve.
Live recordings for Module 1 will be available here
Jan 15—Jan 21
Wed, Jan 17, 5:00 PM - 5:45 PM UTC
Zooming out and considering the influencing factors at the company-wide, industry-wide, and macro levels allows us to understand the context in which our path forward exists. This enables us to identify and address any blockers or potential issues that may arise.
Jan 22—Jan 28
Thu, Jan 25, 5:00 PM - 5:45 PM UTC
Our first Sticking Point for aspiring leaders is continuously demonstrating the ability to effectively lead others on a larger scale. It requires more than just managing a team; it involves leading the delivery of impact through the successes of others. This shift requires nuance, clarity, and persistence.
Jan 29—Feb 4
Wed, Jan 31, 5:00 PM - 5:45 PM UTC
The second sticky point is network awareness, stakeholder management, and building meaningful partnerships to propel your progress. In this module, we will assess your ecosystem to identify hidden advocates or obstacles, and guide you on how to strategically shape your reputation.
Feb 5—Feb 11
Thu, Feb 8, 5:00 PM - 5:45 PM UTC
In this module, we will learn how your communication needs to adapt as you elevate and grow in leadership. This includes adjusting your style, substance, and addressing the appropriate "level" of communication in a room. By becoming aware and intentional of the necessary shift, you can consistently and effectively communicate upwards and with your team.
Feb 12—Feb 18
Wed, Feb 14, 5:00 PM - 5:45 PM UTC
Change is the only constant, and as a leader, you not only set the tone for change, but there will also be times when you initiate and implement changes that impact your team, stakeholders, and network. Alison will share some key principles of change design and how to apply them to the changes in your world.
Feb 19—Feb 25
Thu, Feb 22, 5:00 PM - 5:45 PM UTC
Feb 26—Feb 29
Wed, Feb 28, 5:00 PM - 5:45 PM UTC
This module consolidates your learnings into a tangible plan for moving forward. It includes priorities for ongoing learning, leveraging your support system, and identifying what you need to achieve your goal.
get unstuck – remove the top four
obstacles to rise as a design leader
As a Design Leader, I have led global teams of humans in solving problems and creating solutions for the real world. I've built management teams from the ground up at Target, Shutterfly and Thomson Reuters. I created the first UX Manager position at Target, and then grew those Managers into Leaders who are now Director level and beyond.
Passionate about supporting whole humans at work, I gained an accreditation in coaching to compliment my leadership skills and hung a shingle as Design by Design, LLC.
UX Content Manager
Director of Operations
You can go at your own pace and jump into topics that are most relevant to your growth ahead of the cohort.
live & recorded
Each week, Alison will host a live cohort coaching call where we'll dig into REAL WORLD scenarios and transformation.
Alison will host an intimate community where we can tackle more Q&A, weekly AMA topics, and peer mentorship.
Get access to Leadership by Design, a twice monthly email newsletter from Alison.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you