Built for People - People Ops as a Product


(14 ratings)


6 Weeks


Cohort-based Course

We'll help you to transform your people team impact by taking the best elements of a product management approach

Course overview

Companies are made of people, and getting the people work done right is HARD

The old way of doing People Ops is slowing you down and leading to poor outcomes.

You're relying on centres of excellence, or launching another engagement survey that feels, well, disengaged.

Instead - you should be solving problems and having impact.

Every business has three products they are building: A customer facing product, a investor facing product, and a people facing product. Approaching your people product with the rigor and practice of a product management team, and you will start to see results.

Join us to learn a new approach to make this far easier, in a clear and practical way.

✨Second Cohort - January 2024✨

Who is this course for


Experienced People Leaders who want to transform their approach. From Head of to CPO.


People Partners or HRBPs, who want to learn more about a much more innovative approach


Founders, Execs or COOs who want to learn about how to build a modern people function

What you’ll get out of this course

A revolutionary and practical approach to People Ops
  • We'll help you rip off the bandaid, and learn a method which enables you to be well ahead of the crowd.
The ability to have a far greater impact in your role.
  • We have designed this course so that you can build your people ops org in a way to have maximum impact on the people product of your business. Taking your approach from administrative to deeply commercial.
  • Your CEO, investors, and team will love it 🙌
A chance to go beyond the book
  • Jessica poured her heart into writing "Built for People" where she outlines the methodology and approach to 'People Ops as a Product' and this is your chance to put those learnings into practise alongside your peers.
A renewed love for your work in People Ops
  • We know folks have had a brutal time of it recently, and we believe this approach will refresh and renew things for those where it's gotten stale.
A fully formed roadmap and business case for your company
  • We want you leaving this course, not just with a new mindset, but the actual plan to put it into action. Oh, and hopefully a few new friends to boot ✨
A community of people geeks

You'll be added to our People as a Product Slack group and have the chance to learn and share with folks in current and past cohorts.

Course syllabus

11 modules • 2 lessons • 2 projects
Expand all modules
  • Post-Course


    • 📚 Homework to be defined!

    • 👩‍🔬 What’s next? Evidence-based decision making and leadership - Theory Video

    • 📚 Homework to be defined!

    • 🪄 Embedding Agile Principles in People Operations - Theory Video


(14 ratings)

What students are saying

What people are saying

        "Energetic and personable and two traits that Jess oozes. She is a fantastic asset to an organisation as she brings a 'get up and get things done' mindset to the table. Coupled with that, she is highly intelligent and is able to look at solving business situations from a perfect and different angle. She's a joy to work with." - 
Rob Simms

Rob Simms

Global Head, Google
        Productivity and performance gains are guaranteed by following Jessica's powerful and deeply practical advice. Her experience in such a diverse range of organisations enables her to recommend an engaging approach to People Operations that is applicable to all, whichever sector and whether you're an established or emerging entity.
Abbie Pugh

Abbie Pugh

Head of Leadership Development, Kindred Capital
        "Matt has always been my go-to advisor for all people related matters. At Multiverse he helped us solve a wide range of challenges and his deep knowledge of the subject was critical for us"
Sophie Adelman

Sophie Adelman

Serial Entrepreneur, Founder / President Multiverse
        "Matt & Jess really know their stuff in a space where a lot of people don't have the ability to back it up. Their thinking, approach and experience is something anyone in People Ops would be lucky to learn from."
Ben Gateley

Ben Gateley

CEO, CharlieHR

Meet your People-People

Jessica Zwaan

Jessica Zwaan

COO @ Whereby and Startup Advisor - People / Commercial / Legal

Jessica is a hands-on COO and Startup Advisor with a background in Legal, People, and Operations. I find my joy in diverse, kind, and world-changing companies of excellent people, which is why I am at Whereby, where our mission is to build a world where anywhere works. (✨How fantastic is that?)

Matt Bradburn

Matt Bradburn

Founder @ People Collective / Community Builder / Startup Advisor / Dad

Matt is mildly obsessed with People Ops, to put it lightly. He's spent 15 years working through that obsession, including time leading teams at Qubit, Lyst and Peakon. He then setup The People Collective to help scaling companies get their people ops work done right.

He's also facilitated over 100 cohorts of their manager development programme, and loves sharing his knowledge.

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Course schedule

1-3 hours per week
  • Every Week

  • 1x Core Session - Practical Workshop

    60 mins

    We'll dive into the thick of it and give you the chance to work with your peers to build towards your roadmap and plan.

  • 1x Optional Session - Theory and discussion - AMA

    60 mins

    Our cohort leaders will dive into the theory, along with open discussion and shared experiences, based on the async recordings.

  • Throughout the course

  • Async Theory Video

    30 mins

    We'll dive into the theory behind the work in our recordings, giving us much more space for the discussion and practical sessions

  • Course mentoring

    60 mins

    Our course leaders, Jessica and Matt, will be hosting 1:1 sessions and mentoring throughout. Each member of the cohort will have at least one 1:1 during the program.

Free resource

Organisational Design Principles Workshop

Are we a lean, highly-skilled team? Or are we building a business that is highly distributed, high-volume, and low-barrier to entry?

It’s crucial to understand the product you’re building, and it is just as important to understand how to build and design an organisation that compliments your product strategy.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Built for People - People Ops as a Product


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