Authentic Selling

1 Day

Cohort-based Course

In this hands-on workshop, learn how to authentically and powerfully get retained by more of your clients to build your practice.

Authentic Selling

1 Day

Cohort-based Course

In this hands-on workshop, learn how to authentically and powerfully get retained by more of your clients to build your practice.

Hosted by

Aaron Baer and Dhawal Tank

Course overview

Authentic Selling

You can be authentic & successful as a lawyer. In this 4 hour hands-on workshop, you will get expert training, roleplays & feedback on how to get retained by more clients. You’ll emerge with an advantage over almost every other lawyer who still tries to selling inauthentically.

Who is this course for

For solo-practitioners who want to set themselves apart to get clients that are powerfully drawn to them.

For those lawyers who wonder why so many people say they're interested in working with them but never end up getting retained them.

For those who have been doing business development the traditional way, but aren’t seeing results,

For solo-practitioners who want to set themselves apart to get clients that are powerfully drawn to them.

For those lawyers who wonder why so many people say they're interested in working with them but never end up getting retained them.

For those who have been doing business development the traditional way, but aren’t seeing results,

What you will get out of our time together

Bust through anxiety and fuzziness

Selling can feel tough and difficult, not to mention sleazy. Make a radical shift in your thinking by taking action and connecting with others to work through this block.

Build Your Own Selling Framework

It's time to stop winging each client meeting. Through this course, you will do roleplays, get live feedback (gently), and build a repeatable framework that feels right to you. This framework will help you be present with your clients and serve their highest needs.

Build unshakeable confidence in your authentic serving your clients

We’ll give you the tools to feel confident in what you have to offer the world, and you’ll no longer be worried about your competitors. This confidence will help you attract more clients and stand out compared to your colleagues.

Build deep relationships with lawyers from across the globe

Our cohorts are highly interactive and group driven. Over the course of our time together, you will enter the Build Your Book community of alumni--a group dedicated to giving work, referrals, and more. Accelerate your career with this generous group.

See what people are saying

As a partner, being successful was no longer defined by billable hours. I took courses and read a lot of books. The theories were interesting, but were often lacking practical advice or were too complicated. I am more confident in my efforts and less afraid of rejection, thanks to this course. I wish I had started earlier.

Faren Bogach

Author title

I went into the program looking for tips on how to grow a larger book of business and I came out of the course with much more than that. I learned about my own unique selling proposition, how to authentically sell my brand, and more... most importantly, I came out with an increase in confidence and a complete shift in mindset about Biz Dev.

Natalie Rizkalla-Kamel

Author title

There are no sales classes in law school. Lawyers aren’t taught business development in a systematic fashion. The course gave me a whole new perspective on business development for lawyers. But more importantly, it offers a real hands-on approach that has helped both me and my clients. Authenticity is key. On top of it all, it was fun.

Peter Mayer

I gained connections to some incredible lawyers from around the world, meeting people and hearing perspectives I never would have been exposed to otherwise. Most importantly, the program works. As long as you stay open-minded to new ideas, and take some small action every day, you can feel things changing for you immediately.

Selena Kim

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Meet your instructors

Aaron Baer

Partner at Renno & Co

Aaron is a Partner at Renno & Co., a modern law firm focusing on tech, emerging tech, and M&A. Previously, Aaron was an equity partner at one of the largest firms in Canada at the age of 29. He is the Co-Founder of Build Your Book (and co-host of the Build Your Book podcast), which helps provide modern sales training to lawyers. Aaron is extremely active in the legal tech community and is an advisor to a number of leading legal tech companies. He was named one of the Top 25 Most Influential Lawyers in Canada, was a winner of the 2021 Precedent Setter Awards, and maintains an active thought leadership presence on LinkedIn with millions of views each year.

Dhawal Tank

Head of Business Development at Renno & Co

Dhawal is the co-founder of Build Your Book, and leads sales at Renno & Co. He is one of the 100 Global Leaders of Tomorrow as per the Symposium in Switzerland. He is a recipient of the prestigious Drucker Challenge Award, one of the leading management awards in the world. He has an MBA from York University and a Bachelors from the Ivey Business School. He has worked with dozens of organizations across the globe to help them market, sell, and grow in alignment with their core values.

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Course schedule

4 Hours, Friday, July 29th

Apply First
Deadline: July 24, 2022
Apply and get approved to join this course. We like to keep our cohorts evenly balanced so that this is a great experience for everyone.
Get Approved
Once you're approved, you will get access to our community, and the Zoom link for the day off. You will also get the secure payment link via Stripe.com.
July 29, 2022
4 hours, 9 AM - 1 PM Eastern
Sorry, no recordings! You're either in this live or you aren't part of this. This is meant to be interactive and action-oriented.

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Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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See what (more) people are saying

Thanks you for this amazing course - I've rapidly changed what I do on a daily basis and so many things that I have thought about doing I've put into action.You guys are driving transformational change in the way lawyers think about what they do - and I hope loads of other people will benefit from.

Mohammed Talib

Author title

Grit and smarts are not enough – we also need to learn to build our book of business. Yes, we are lawyers, but we also have to learn to market ourselves (‘cringes’). As a new solopreneur, I couldn’t have asked for a better team to help me create a foundation for my practice.

Shweta Chaubey

Author title