Breakthrough Lawyer Branding
In this hands-on workshop, get control over your career with a powerful value proposition to attract clients and opportunities.
Discover the true meaning of an authentic brand to create inner alignment and draw business to you.
In this workshop, you'll discover and articulate your Unshakeable Value. It is the razor's edge that helps you cut through the clutter of competition to have better opportunities, relationships, clients, and ultimately more control coming your way.
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Faren Bogach
Selena Kim
Natalie Rizkalla-Kamel
Peter Mayer
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Breakthrough Lawyer Branding
What You Will Get Out Of Our Time Together
Bust through anxiety and fuzziness
When you articulate your unshakeable value, you will no longer feel anxious in front of clients, writing that LinkedIn post, or meeting people at conferences. This value statement propels action, and attracts the right ideas & people your way.
Discover your blinds spots--and how to navigate around them!
You might not even know how words you use already repels away clients, opportunities, and referrals. Get an honest look at your blindspots so you can stop making these mistakes.
Build deep relationships with lawyers from across the globe
Our cohorts are highly interactive and group driven. Over the course of our time together, you will enter the Build Your Book community of alumni--a group dedicated to giving work, referrals, and more. Accelerate your career with this generous group.
Build unshakeable confidence in your authentic self to get more control
The process we will teach you gives you the ability to stop competing with others and feel confident about what you have to offer the world. This confidence pays off in subtle ways to get more clients and stand out in front of your colleagues.
What a Breakthrough Brand is (hint: it's not a slogan)
Your Magnetic Brand is the hub for every piece of business development you do
Who is this course for
01
For partners at firms who want to find greater control and definition over their careers.
02
For solo-practitioners who want to set themselves apart to get clients that are powerfully drawn to them.
03
For mid level & senior associates who want to start building their book of business.
Course schedule
Live Sessions: Fridays (April 8th and 22nd)
10:00am - 1:00pm ET
These are live sessions and are mandatory. Expect to come ready to engage with the material, but also in breakouts sessions and short personal exercises.
Office Hours: Wednesdays (April 13th and 20th)
12:30pm - 1:30pm ET
Need extra help? We're here! Come by and ask us for help in these Zoom calls, and we will walk you through it.
Between Classes
On your own schedule
Take the opportunity to use our specific frameworks and tasks in the field and start doing micro-experiments to get results right away.
Be the first to know about upcoming cohorts
Breakthrough Lawyer Branding
Meet your instructors
Aaron Baer
Partner at Renno & Co
Aaron is a Partner at Renno & Co., a modern law firm focusing on tech, emerging tech, and M&A. Previously, Aaron was an equity partner at one of the largest firms in Canada at the age of 29. He is the Co-Founder of Build Your Book (and co-host of the Build Your Book podcast), which helps provide modern sales training to lawyers. Aaron is extremely active in the legal tech community and is an advisor to a number of leading legal tech companies. He was named one of the Top 25 Most Influential Lawyers in Canada, was a winner of the 2021 Precedent Setter Awards, and maintains an active thought leadership presence on LinkedIn with millions of views each year.
Dhawal Tank
Head of Sales, Renno & Co
Dhawal is the co-founder of Build Your Book, and leads sales at Renno & Co. He is one of the 100 Global Leaders of Tomorrow as per the Symposium in Switzerland. He is a recipient of the prestigious Drucker Challenge Award, one of the leading management awards in the world. He has an MBA from York University and a Bachelors from the Ivey Business School. He has worked with dozens of organizations across the globe to help them market, sell, and grow in alignment with their core values.
Learning is better with cohorts
Active, not passive
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you