The Business of Books
1 Day
·Cohort-based Course
What are the steps between your idea & selling it? Learn the process & tools you need to overcome writer's block to get your book finished.
The Business of Books
1 Day
·Cohort-based Course
What are the steps between your idea & selling it? Learn the process & tools you need to overcome writer's block to get your book finished.
Course overview
Producing a quality book
This workshop focuses on the elements to develop a publishing plan. How you produce a book is just as important as the writing. You'll also learn how to avoid mistakes in order to produce a quality book.
Who is this course for
01
Entrepreneurs who want to share their story to enhance the brand
02
Experts who want to produce a book with important content that can help others
03
Aspiring authors who want to understand the book process so they don't have a sh***y book
Topics covered
Producing your book isn't a solo sport
A book is an act of collaboration. You need a team and input from others to complete it. It's a delicate balance to have everyone on the same page.
The content and format of your book matters
You need to understand the goal of the book, the foundation, what the end-user value is, and how it will be arranged.
Connecting the resources to create your book
Production includes many detailed steps to turn a book idea into an actual product.
Creating value for your book
Marketing is an important aspect of publishing. The author participates in the marketing process from start to end.
The Business of Books
See what people are saying
Chris Rank
Scott Perry
Meet your instructor
Brigitte Cutshall
Hi ya'll! I'm an author, a media solutions and production expert. For the past 25+ years, I’ve been helping content creators with production solutions.
I've worked with the large traditional publishers, indie-publishers, small and large businesses - including non-profits. That experience adds up to over 200 million copies of book production I've been a part of.
It's common to take our knowledge for granted and I've been in those shoes too. Authors who have been down the publishing path before convinced me to share my wisdom and experience to help others.
Publishing a book is a great endeavor yet can be hard. You need a plan. There are a lot of a steps to write, design, produce, and market a book. No matter which method you choose to publish and distribute, you want to have a quality book at the end.
Workshop Syllabus
01
Creating an excellent book you can be proud of
A book is more than words. It's part of your brand. The physical object itself conveys a strong message about you personally and your business.
It's important that you design your book for excellence. It starts with communication and collaboration from the beginning with your team.
02
Development
This element will help with understanding your goals. Knowing the end-user value also helps build the foundation for the book.
Book development simply starts with an idea and the content of your book matters.
03
Production
This is the element to connect the resources to create your book. Production includes many detailed steps.
It's the details that make a difference and can make your book stand out. You want your book to stand out because of its excellent quality.
04
Marketing
This element is about creating value for your book. You need to keep it in line with your brand and be consistent with the message.
Marketing is an important aspect of publishing and can be hard because it's a never-ending process. It's also connected to the publishing options and distribution methods.
Learning is better with cohorts
Active learning, not passive watching
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you