Producing a quality book

What are the steps between your idea & selling it?

Learn the process & tools you need to overcome writer's block to get your book finished.

Brigitte Cutshall

with

Brigitte Cutshall

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This workshop focuses on the elements to develop a publishing plan. How you produce a book is just as important as the writing. You'll also learn how to avoid mistakes in order to produce a quality book.

See what people are saying

        Brigitte is skilled in a field that was once common...production of books. We've worked on many projects together and the production process has improved because of her input.
Chris Rank
Chris Rank
Founder, Rank Studios
        The depth of Brigitte's knowledge and the drive to help others is what makes her work impactful. My book is better based on the feedback.
Scott Perry
Scott Perry
Chief Difference-Maker at Creative on Purpose, Author of "Onward: When Certainty Ends, Possibility Begins"
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Who is this course for

01

Entrepreneurs who want to share their story to enhance the brand

02

Experts who want to produce a book with important content that can help others

03

Aspiring authors who want to understand the book process so they don't have a sh***y book

Topics covered

Producing your book isn't a solo sport

A book is an act of collaboration. You need a team and input from others to complete it. It's a delicate balance to have everyone on the same page.

The content and format of your book matters

You need to understand the goal of the book, the foundation, what the end-user value is, and how it will be arranged.

Connecting the resources to create your book

Production includes many detailed steps to turn a book idea into an actual product.

Creating value for your book

Marketing is an important aspect of publishing. The author participates in the marketing process from start to end.

Meet your instructor

Brigitte Cutshall
Brigitte Cutshall

Hi ya'll! I'm an author, a media solutions and production expert. For the past 25+ years, I’ve been helping content creators with production solutions.


I've worked with the large traditional publishers, indie-publishers, small and large businesses - including non-profits. That experience adds up to over 200 million copies of book production I've been a part of.


It's common to take our knowledge for granted and I've been in those shoes too. Authors who have been down the publishing path before convinced me to share my wisdom and experience to help others.


Publishing a book is a great endeavor yet can be hard. You need a plan. There are a lot of a steps to write, design, produce, and market a book. No matter which method you choose to publish and distribute, you want to have a quality book at the end.

Workshop Syllabus

01

Creating an excellent book you can be proud of

A book is more than words. It's part of your brand. The physical object itself conveys a strong message about you personally and your business.

It's important that you design your book for excellence. It starts with communication and collaboration from the beginning with your team.

02

Development

This element will help with understanding your goals. Knowing the end-user value also helps build the foundation for the book.

Book development simply starts with an idea and the content of your book matters.

03

Production

This is the element to connect the resources to create your book. Production includes many detailed steps.

It's the details that make a difference and can make your book stand out. You want your book to stand out because of its excellent quality.

04

Marketing

This element is about creating value for your book. You need to keep it in line with your brand and be consistent with the message.

Marketing is an important aspect of publishing and can be hard because it's a never-ending process. It's also connected to the publishing options and distribution methods.

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Learning is better with cohorts

Learning is better with cohorts
Active learning, not passive watching

This course focuses on live workshops and hands-on projects

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community

Learn with a cohort of peers

Surround yourself with like-minded people who want to grow alongside you

Frequently Asked Questions

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The Business of Books