Startup Leadership Unleashed
4.8 (5)
4 Weeks
·Cohort-based Course
Founders and C-level startup executives: Master the communication systems & strategies to take your organization & team to the next level.
Startup Leadership Unleashed
4.8 (5)
4 Weeks
·Cohort-based Course
Founders and C-level startup executives: Master the communication systems & strategies to take your organization & team to the next level.
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Course overview
Every great business needs a strong foundation
What do houses, skyscrapers, and successful businesses have in common?
Strong foundations with pillars to help them grow, adapt, and weather storms.
In this course, we’ll work through the steps to establish the core foundations to drive organizational success and alignment.
Foundations
- Crafting mission and vision statements to align your organization
- Documenting values and using them to drive cultural buy-in
- How to establish differentiated positioning to drive organizational clarity
- How to identify company KPIs that map to what really drives your business
- How to build quarterly themes that empower your teams to build high-impact roadmaps
- Manage leadership/team processes to align on major strategic changes
Positioning
- Create organizational and product positioning
- Problem definition, competition, and alternatives
- Defining core differentiators
- Establishing your unique point of view and product pillars
- Creating taglines and key positioning statements
Communication System & Operating Rhythm
- Setting How We Work, Slack/Teams, and Notion/Intranet guidelines
- How to develop a communication framework to keep your team aware and aligned
- How to manage board, investor, and stakeholder communication
- How to share positive and negative information to maintain alignment and trust
- Tools to use to scale knowledge sharing and alignment/engagement
- How to set a basic operating cadence for your company and leadership team
- How to set a culture of consistent, ongoing feedback to streamline (avoid) cumbersome review cycles
Setting KPIs, Goals, Themes, and Roadmaps
- Establishing core KPIs
- Understanding your five business funnels
- Defining organizational goals
- Setting quarterly themes
- Building timely, aligned roadmaps
- Measuring and incentivizing success
People Management & Compensation
- How to hire new and key roles
- Creating an efficient and inclusive hiring process
- Transitioning out team members and leaders
- Developing an incredible onboarding system
- Onboarding new leadership roles for CEOs/founders
- Salaries, bonuses, and equity frameworks
- Handling and communicating difficult conversations
Who is this course for?
01
Startup Founders (org size >10) who want practical ways to build a foundation to them scale a company while focusing on their product/vision
02
CEOs (org size 10-200) who want to establish systems that maximize that supercharge their culture and the output of their team
03
Senior executives (COO, CFO, CPO, VP HR, GM) who need to drive alignment across their organizations and maximize their team’s performance
What you’ll get out of this course
Put your mission, vision, and values into action
Mission, vision, and values shouldn’t just be words on the wall. We'll show you how to put them into action to help solidify your culture and align your organization. We’ll cover how they help inspire, reward, manage hard situations, and simplify your decision-making
Create clear and differentiated positioning
When you nail your positioning, clarity and alignment ensue, and productivity flourishes. We’ll go through the process of defining the problem you solve, existing alternatives, core differentiators, unique point of view, and product/business pillars
Establish a communication system & operating rhythm
Great communication strategies and practices are the only way to get the very best out of your team. We'll set up a communication system for how you drive awareness, alignment, and action throughout your organization
Setting KPIs, goals, themes, and roadmaps
There are a handful of critical metrics that drive any business. We'll cover product, monetization, marketing, and activity funnels to set company KPIs, then set company goals and quarterly focus themes that result in tightly aligned roadmaps
Strategies for people management and incentive alignment
You are building a team to win. That team will evolve over time. We’ll cover strategies on hiring, onboarding, and aligning incentives/compensation. We’ll also cover tactics and strategies on efficiently transitioning team members out of the organization
This course includes
Interactive live sessions
Lifetime access to course materials
5 in-depth lessons
Direct access to instructor
3 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Startup Leadership Unleashed
Course syllabus
Week 1
Establishing Core Foundations and Direction
Week 2
Crafting Effective Communication and Strategy
Week 3
Setting KPIs, Goals, and Roadmaps
Week 4
Tactical Implementation & Execution
4.8 (5 ratings)
What students are saying
Meet your instructor
Brent Chudoba
Currently serving as the CEO of Biteable since February 2020, Brent has been instrumental in advancing the video communication platform's mission to empower professionals to drive awareness, alignment, and action for their team, customers, and stakeholders.
Before this, he was COO at Calendly during a remarkable period of growth. His proficiency extends to strategic board positions, notably with Schoology, where over nearly a decade, he witnessed and contributed to its evolution, culminating in a strategic acquisition by PowerSchool.
Before his tenure at Biteable and Calendly, Brent held key roles at several prominent organizations including Thrive Global, PicMonkey, SurveyMonkey, and Spectrum Equity. His venture into operating roles began with SurveyMonkey, where he undertook various leadership roles, including Chief Revenue Officer and General Manager of SurveyMonkey Audience.
With a foundational background in financial services, starting from his early days at Piper Jaffray as Investment Banking analyst and then at Spectrum Equity as an associate, Brent's journey has been characterized by consistent growth, strategic foresight, and an unwavering commitment to driving organizational success and innovation.
Course schedule
1 hour per week / Day & Evening Options
Live Sessions Thursdays (2 time options)
Day: 12-1pm ET / Eve: 7:30-8:30pm ET
Live sessions each week (recommended for all to join since the sessions will be interactive).
Sessions will be recorded for those who can't join or want to rewatch.'
Assignments, course content, and supplemental readings will be provided.
Session 1: Company Foundation & POV
1 Hour
We'll cover the basics of Mission, Vision, Values, POV including several examples. We'll get you started drafting your own to put your foundation in place.
Session 2: Communication & Operating Rhythm
1 Hour
We'll walk through the different types of communication and how to organize them and use them efficiently. You'll build out your own framework and learn different best practices to drive alignment.
Session 3: Setting KPIs, Goals, and roadmaps
1 Hour
We'll go through funnel approaches to identify core KPIs (monetization, marketing, activation). Then, we'll use those KPIs to help identify themes and goals. These are the precursors to empowering your team to build roadmaps with KPI-aligned, high-impact initiatives.
Session 4: Implementation & Execution
1 Hour
In the final in-person session, we'll tie everything together and discuss tools, systems, templates, and ways to implement your learnings. This will also be a highly interactive session for the group to share and get feedback on their foundation assignments.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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