Startup Leadership Unleashed


(5 ratings)


4 Weeks


Cohort-based Course

Founders and C-level startup executives: Master the communication systems & strategies to take your organization & team to the next level.

Previously at

Spectrum Equity

Course overview

Every great business needs a strong foundation

What do houses, skyscrapers, and successful businesses have in common?

Strong foundations with pillars to help them grow, adapt, and weather storms.

In this course, we’ll work through the steps to establish the core foundations to drive organizational success and alignment.


- Crafting mission and vision statements to align your organization

- Documenting values and using them to drive cultural buy-in

- How to establish differentiated positioning to drive organizational clarity

- How to identify company KPIs that map to what really drives your business

- How to build quarterly themes that empower your teams to build high-impact roadmaps

- Manage leadership/team processes to align on major strategic changes


- Create organizational and product positioning

- Problem definition, competition, and alternatives

- Defining core differentiators

- Establishing your unique point of view and product pillars

- Creating taglines and key positioning statements

Communication System & Operating Rhythm

- Setting How We Work, Slack/Teams, and Notion/Intranet guidelines

- How to develop a communication framework to keep your team aware and aligned

- How to manage board, investor, and stakeholder communication

- How to share positive and negative information to maintain alignment and trust

- Tools to use to scale knowledge sharing and alignment/engagement

- How to set a basic operating cadence for your company and leadership team

- How to set a culture of consistent, ongoing feedback to streamline (avoid) cumbersome review cycles

Setting KPIs, Goals, Themes, and Roadmaps

- Establishing core KPIs

- Understanding your five business funnels

- Defining organizational goals

- Setting quarterly themes

- Building timely, aligned roadmaps

- Measuring and incentivizing success

People Management & Compensation

- How to hire new and key roles

- Creating an efficient and inclusive hiring process

- Transitioning out team members and leaders

- Developing an incredible onboarding system

- Onboarding new leadership roles for CEOs/founders

- Salaries, bonuses, and equity frameworks

- Handling and communicating difficult conversations

Who is this course for?


Startup Founders (org size >10) who want practical ways to build a foundation to them scale a company while focusing on their product/vision


CEOs (org size 10-200) who want to establish systems that maximize that supercharge their culture and the output of their team


Senior executives (COO, CFO, CPO, VP HR, GM) who need to drive alignment across their organizations and maximize their team’s performance

What you’ll get out of this course

Put your mission, vision, and values into action 

Mission, vision, and values shouldn’t just be words on the wall. We'll show you how to put them into action to help solidify your culture and align your organization. We’ll cover how they help inspire, reward, manage hard situations, and simplify your decision-making

Create clear and differentiated positioning

When you nail your positioning, clarity and alignment ensue, and productivity flourishes. We’ll go through the process of defining the problem you solve, existing alternatives, core differentiators, unique point of view, and product/business pillars

Establish a communication system & operating rhythm

Great communication strategies and practices are the only way to get the very best out of your team. We'll set up a communication system for how you drive awareness, alignment, and action throughout your organization

Setting KPIs, goals, themes, and roadmaps

There are a handful of critical metrics that drive any business. We'll cover product, monetization, marketing, and activity funnels to set company KPIs, then set company goals and quarterly focus themes that result in tightly aligned roadmaps

Strategies for people management and incentive alignment

You are building a team to win. That team will evolve over time. We’ll cover strategies on hiring, onboarding, and aligning incentives/compensation. We’ll also cover tactics and strategies on efficiently transitioning team members out of the organization

This course includes

Interactive live sessions

Lifetime access to course materials

5 in-depth lessons

Direct access to instructor

3 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Feb 8—Feb 11

    Week dates are set to instructor's time zone


    • Establishing Core Foundations and Direction

  • Week 2

    Feb 12—Feb 18

    Week dates are set to instructor's time zone


    • Crafting Effective Communication and Strategy

  • Week 3

    Feb 19—Feb 25

    Week dates are set to instructor's time zone


    • Setting KPIs, Goals, and Roadmaps

  • Week 4

    Feb 26—Feb 29

    Week dates are set to instructor's time zone


    • Tactical Implementation & Execution


(5 ratings)

What students are saying

Meet your instructor

Brent Chudoba

Brent Chudoba

Currently serving as the CEO of Biteable since February 2020, Brent has been instrumental in advancing the video communication platform's mission to empower professionals to drive awareness, alignment, and action for their team, customers, and stakeholders.

Before this, he was COO at Calendly during a remarkable period of growth. His proficiency extends to strategic board positions, notably with Schoology, where over nearly a decade, he witnessed and contributed to its evolution, culminating in a strategic acquisition by PowerSchool.

Before his tenure at Biteable and Calendly, Brent held key roles at several prominent organizations including Thrive Global, PicMonkey, SurveyMonkey, and Spectrum Equity. His venture into operating roles began with SurveyMonkey, where he undertook various leadership roles, including Chief Revenue Officer and General Manager of SurveyMonkey Audience.

With a foundational background in financial services, starting from his early days at Piper Jaffray as Investment Banking analyst and then at Spectrum Equity as an associate, Brent's journey has been characterized by consistent growth, strategic foresight, and an unwavering commitment to driving organizational success and innovation.

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Course schedule

1 hour per week / Day & Evening Options
  • Live Sessions Thursdays (2 time options)

    Day: 12-1pm ET / Eve: 7:30-8:30pm ET

    Live sessions each week (recommended for all to join since the sessions will be interactive).

    Sessions will be recorded for those who can't join or want to rewatch.'

    Assignments, course content, and supplemental readings will be provided.

  • Session 1: Company Foundation & POV

    1 Hour

    We'll cover the basics of Mission, Vision, Values, POV including several examples. We'll get you started drafting your own to put your foundation in place.

  • Session 2: Communication & Operating Rhythm

    1 Hour

    We'll walk through the different types of communication and how to organize them and use them efficiently. You'll build out your own framework and learn different best practices to drive alignment.

  • Session 3: Setting KPIs, Goals, and roadmaps

    1 Hour

    We'll go through funnel approaches to identify core KPIs (monetization, marketing, activation). Then, we'll use those KPIs to help identify themes and goals. These are the precursors to empowering your team to build roadmaps with KPI-aligned, high-impact initiatives.

  • Session 4: Implementation & Execution

    1 Hour

    In the final in-person session, we'll tie everything together and discuss tools, systems, templates, and ways to implement your learnings. This will also be a highly interactive session for the group to share and get feedback on their foundation assignments.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Can we schedule sessions for non-US time zones if needed?
What happens if I can’t make a live session?
Are there discounts if I can't afford the course price?
What’s the refund policy?
What is the expected time commitment?
What if my organization already has a mission and values?
What if there are content areas I want to spend more time on?

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