Elevating Your Startup Through First Principles

4 Weeks


Cohort-based Course

Explore essential startup principles, master strategic communication, and create an operating rhythm that drives alignment and success.

Previously at

Spectrum Equity

Course overview

Every great business needs a strong foundation

What do houses, skyscrapers, and successful businesses have in common?

Strong foundations with pillars to help them grow, adapt, and weather storms.

In this course, we’ll work through the steps to establish the core foundations to drive organizational success and alignment.


- How to craft your mission and vision and use it to align your organization

- How to document values and use them to drive cultural buy-in

- How to develop a unique point of view to clarify your why

- How to establish differentiated positioning to drive organizational clarity

- How to identify company KPIs that map to what really drives your business

- How to build quarterly themes that empower your teams to build high-impact roadmaps

Communication & Operating Cadence

- Setting How We Work, Slack/Teams, and Notion/Intranet guidelines

- How to develop a communication framework to keep your team aware and aligned

- How to manage board, investor, and stakeholder communication

- How to share positive and negative information to maintain alignment and trust

- Tools to use to scale knowledge sharing and alignment/engagement

- How to set a basic operating cadence for your company and leadership team

- How to set a culture of consistent, ongoing feedback to streamline (avoid) cumbersome review cycles

Setting KPIs, Goals, Themes, and Roadmaps

- Establishing core KPIs

- Understanding your five business funnels

- Defining organizational goals

- Setting quarterly themes

- Building timely, aligned roadmaps

Who is this course for?


Startup Founders who want practical ways to build a foundation to them scale a company while focusing on their product/vision.


CEOs at orgs <200 employees who want to set an organizational foundation to maximize their own time, skills, and team output.


Senior executives (COO, CPO, VP HR, GM) who need to drive alignment across their organizations, and optimize performance and team output.

What you’ll get out of this course

Mission, Vision, Values Framework

We'll go through the process of establishing your mission, vision, and values if you don't already have them. We'll walk through examples of statements and actual examples of how they are used in day-to-day operations or to manage challenging situations.

Communication Framework

We'll use templates to set up a communication framework for company, board/investor, leadership, 1x1 meetings, and routine communications.

I'll share examples of topics, formats, tools, and methods to drive alignment across all stakeholders in an organization.

Operating Framework

We'll work through how to use our different product, monetization, marketing, and activity funnels to set company KPIs. I'll share how quarterly themes flow from those KPIs, which inform priorities and roadmaps, and how to have your leadership team embrace and drive this process.

Tips, Tools, and Real Examples (success and failure)

I'll share all the tools I use, why I use them, and what I've tried in the past to help you skip the trial-and-error process. I'll share real examples of successes and failures and their business impact from my past experiences throughout the course content.

This course includes

4 interactive live sessions

Lifetime access to course materials

5 in-depth lessons

Direct access to instructor

3 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Post-Course


    • Tactical Implementation & Execution

      • How to run leadership/team sessions to align on major strategic changes.

      • Hiring and transitioning out approaches for leaders and other functional hires.

      • Workshop / Q&A on all course content.

Meet your instructor

Brent Chudoba

Brent Chudoba

Currently serving as the CEO of Biteable since February 2020, Brent has been instrumental in advancing the video communication platform's mission to empower professionals to drive awareness, alignment, and action for their team, customers, and stakeholders.

Before this, he was COO at Calendly during a remarkable period of growth. His proficiency extends to strategic board positions, notably with Schoology, where over nearly a decade, he witnessed and contributed to its evolution, culminating in a strategic acquisition by PowerSchool.

Before his tenure at Biteable and Calendly, Brent held key roles at several prominent organizations including Thrive Global, PicMonkey, SurveyMonkey, and Spectrum Equity. His venture into operating roles began with SurveyMonkey, where he undertook various leadership roles, including Chief Revenue Officer and General Manager of SurveyMonkey Audience.

With a foundational background in financial services, starting from his early days at Piper Jaffray as Investment Banking analyst and then at Spectrum Equity as an associate, Brent's journey has been characterized by consistent growth, strategic foresight, and an unwavering commitment to driving organizational success and innovation.

A pattern of wavy dots
Join an upcoming cohort

Elevating Your Startup Through First Principles

April 2024

$600 USD


Apr 4—25, 2024

Payment Deadline

Apr 5, 2024


Bulk purchases

Course schedule

1-2 hours per week
  • Thursdays

    12-1pm EST / 9-10am PST

    Live sessions each week (recommended for all to join since the sessions will be interactive).

    Sessions will be recorded for those who can't join or want to rewatch.'

    Assignments, course content, and supplemental readings will be provided.

  • Session 1: Company Foundation & POV

    1 Hour

    We'll cover the basics of Mission, Vision, Values, POV including several examples. We'll get you started drafting your own to put your foundation in place.

  • Session 2: Communication & Operating Rhythm

    1 Hour

    We'll walk through the different types of communication and how to organize them and use them efficiently. You'll build out your own framework and learn different best practices to drive alignment.

  • Session 3: Setting KPIs, Goals, and roadmaps

    1 Hour

    We'll go through funnel approaches to identify core KPIs (monetization, marketing, activation). Then, we'll use those KPIs to help identify themes and goals. These are the precursors to empowering your team to build roadmaps with KPI-aligned, high-impact initiatives.

  • Session 4: Implementation & Execution

    1 Hour

    In the final in-person session, we'll tie everything together and discuss tools, systems, templates, and ways to implement your learnings. This will also be a highly interactive session for the group to share and get feedback on their foundation assignments.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Can we schedule sessions for non-US time zones if needed?
What happens if I can’t make a live session?
Are there discounts if I can't afford the course price?
What’s the refund policy?
What is the expected time commitment?
What if my organization already has a mission and values?
What if there are content areas I want to spend more time on?

Stay in the loop

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A pattern of wavy dots
Join an upcoming cohort

Elevating Your Startup Through First Principles

April 2024

$600 USD


Apr 4—25, 2024

Payment Deadline

Apr 5, 2024


Bulk purchases

$600 USD

4 Weeks