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Applied Network Effects


(8 ratings)


3 Weeks


Cohort-based Course

Learn how to evaluate, build, scale, and monetize network effects

Hosted by

Sameer Singh

Network Effects Advisor | Creator of Breadcrumb.vc | Atomico Angel

Course overview

Applied Network Effects

A 3-week long workshop-style course led by the creator of Breadcrumb.vc, a globally renowned resource on network effects

Who is this course for



You are building an early-stage startup and are trying to develop network effects



You want to understand network effects to screen investment opportunities and support portfolio companies


Product & GTM Leaders

You work at a company that is built on network effects and want to leverage them better or enhance them

Topics Sameer will cover


The four different types of network effects — marketplaces, interaction networks, data networks, and platforms


Factors that influence growth, unit economics, and barriers to competition

Liquidity Barriers

Factors that can make it more difficult to overcome the cold start problem and strategies to overcome them


How network effects and engagement influence monetization options


The difference between virality and network effects — and how to combine them


How you can combine multiple forms of network effects


How you can maximize positive network effects and minimize negative ones


How you can identify the most important metrics for each network type


(8 ratings)

See what people are saying

        Sameer has an intimate knowledge of how network effects manifest across various platforms. This course is perfect for anyone trying to expand their understanding of this key concept and dig a few layers deeper.
Chad Burdette

Chad Burdette

Partner & COO at Nosara Capital
        This course reinvigorated my love of learning. I've already started working through the frameworks with my colleagues to figure out how to make our product more engaging.
Meghan McCormick

Meghan McCormick

Co-founder & CEO at OZÉ
        We now make it a condition in our offer letter to new, junior team members to take this course (we obviously cover the cost). Keep up the good work!
Mathias Ockenfels

Mathias Ockenfels

General Partner, Marketplaces & Consumer at Speedinvest
        Most people hear the words "network effects" and assume some vague ideas about it. The course taught a lot of specific and practical information that we could actually use.
Tova Safra

Tova Safra

Co-founder & Chief Design Officer at Groove
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Meet your instructor

Sameer Singh

Sameer Singh

Sameer is a startup advisor and early-stage investor focused on network effects. He is the creator of Breadcrumb.vc, a globally renowned resource on network effects, and is part of the 2021 Atomico Angel Program.

Previously, he was the global director of consulting at App Annie, where he advised leading companies like Spotify, Shpock, and Trainline. Before moving to Europe with App Annie, he was an early-stage VC in India where he first began exploring network effects.

Course schedule

6-8 hours per week
  • Tuesdays & Thursdays

    5:00pm - 7:30pm BST (GMT+1)

    Sessions will be held on Tuesdays and Thursdays for the 3-week duration of the course.

    Tuesdays: Theory and frameworks relevant to different forms of network effects.

    Thursdays: Apply frameworks to real-world examples in live group exercises.

  • Curriculum by week

    Week 1: Intro to network effects & marketplaces

    Week 2: Interaction & data networks

    Week 3: Platforms & managing network effects

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Applied Network Effects

Learning is better with cohorts

Learning is better with cohorts

Active, not passive

This course focuses on live workshops and hands-on projects

Learn in public

You’ll be learning in public through breakout rooms and an engaged community

Learn with a cohort of peers

Surround yourself with like-minded people who want to grow alongside you

Frequently Asked Questions

I work full-time, what is the expected time commitment?
What happens if I can’t make a live session?
Are there alternative time slots I can attend?
I've already read Sameer's essays. how is this any different?
Can I expense the cost of the course?

Sneak peek into the course

My talk about marketplace monetization from the Marketplace Conference in Dec 2020

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Applied Network Effects