Practical Storytelling for B2B Marketers
3 Weeks
·Cohort-based Course
Join other passionate B2B marketing leaders who want to build impactful business stories and streamline content marketing efforts.
Practical Storytelling for B2B Marketers
3 Weeks
·Cohort-based Course
Join other passionate B2B marketing leaders who want to build impactful business stories and streamline content marketing efforts.
Course overview
Build a brand storytelling engine for your business.
Studies show that brand storytelling can boost conversion rates by as much as 30%. Brand storytelling can help you close deals faster, increase profit margins and build greater loyalty with your audiences.
Develop impactful business stories that promote authenticity, drive performance, and increase profitability.
In this 2 week course, I will guide you and provide practical examples and lessons for building your own "brand storytelling engine" that you can use inside your organization to create, capture and curate brand stories for your marketing teams, sales organizations and others.
Make storytelling simple and engaging for you and your audience!
This is a hands-on practical course. Active participation is encouraged to get the most out of all your sessions, lessons and projects.
Who is this course for
01
Business owners, entrepreneurs and founders who need to simplify their stories for greater impact.
02
Marketing leaders who want a more repeatable way to connect customer stories with their marketing activities.
03
Subject matter experts inside any organization who want to tell stronger stories about the business.
This course will show you how to:
Build a "brand storytelling engine" for your business.
Understand the importance of brand storytelling and its direct impact on brand integrity and business profitability. Then create a process - a brand storytelling engine - that will help you as you create, capture and curate your stories.
Recognize your strongest brand stories and what makes your business different.
Make critical decisions about small, practical changes you can make to improve your current marketing content. Collaborate with customers to share both your brand narrative and theirs.
Create, Capture and Curate stories from across your organization.
Craft stories about your business based on the value it provides customers, employees, partners and other stakeholders. Then learn how to select from among the stories that are relevant to your audience.
Design a template for storytelling that can be used across your organization.
Develop a template for brand stories that you capture and share. Learn how to transform these stories into articles, presentations, customer success stories, videos and more.
What’s included
Live sessions
Learn directly from Arthur Germain in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 18 lessons • 2 projects
Week 1
Sep
16
Session 1 - Live Workshop
Sep
18
Session 2 - Office Hours
Week 2
Sep
23
Session 3 - Live Workshop
Sep
25
Session 4 - Office Hours
Week 3
Post-course
Introduction to Practical Storytelling for Business
Building a Brand Storytelling Engine for Your Business
Building Your Business' Brand Storybook
Brand Storytelling Toolkit
Meet your instructor
Arthur Germain
Arthur Germain
Principal & Chief Brandteller at Brandtelling a brand storytelling agency
I’m Arthur Germain — storyteller, marketer, author and tech geek. I’ve been a technology and business editor, a public relations professional and the manager of many in-house and agency communications and marketing teams.
At heart, I’m a story strategist, brand storyteller and copywriter. I help savvy marketers like you uncover and articulate the brand stories that inspire action and empower your company as an industry leader.
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Practical Storytelling for B2B Marketers
Course Schedule
4-5 hours per week
Mondays
8:00 AM - 9:00 AM ET
LIVE: Full-cohort topic discussion to set you off on learning and projects for the week.
Wednesdays
8:00 AM - 9:30 AM ET
Office Hours: Open Session for questions and discussion on your independent projects.
Weekly projects
1-2 hours per week
Independent projects you will work on between sessions. You can share your progress with your cohort class and receive valuable feedback!
Brand Storytelling for Business Success [video presentation]
Storytelling increases awareness and relevance for your brand and its products and services. It makes your brand more profitable. Join story strategist, brand storyteller and author Arthur Germain to learn about the power of story to engage audiences and customers in your brand.
In this video presentation, you will learn:
- What is a brand story and why is it important for your business
- How storytelling boosts the perceived value of your brand
- 7 steps to brand storytelling success
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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