Be Seen as the Expert

3 Weeks


Cohort-based Course

Leverage life's lessons to create a powerful message and become a trusted thought leader.

Course overview

In a hyper-competitive world, your unique story is what sets you apart.

Powerful personal stories lead to more trusted relationships. This class will help you create compelling and educational content that frames you as a relatable and credible authority in your field.

Is this masterclass for you? It is, if...


You are in a purpose-driven, service-based role and desire to connect - or make a deeper connection - with your audience.


You are an overwhelmed solopreneur lacking confidence and battling Imposter Syndrome.


You are a new business and want to make a dynamic first impression, but struggle to scale because you're lacking a unique brand identity.

What you’ll get out of this course

Discover Your Story

Identify the personal experiences that resonate most with your audience.

Attract Your Ideal Client

Determine your target market. Then create an irresistable offer.

Increase Your Exposure

Learn how to maximize digital platforms to build valuable relationships.

Be Seen As A Thought Leader

Insert yourself as a viable source for relevant, trending news topics.

What others are saying...

        A tremendous help portraying me as an industry thought leader.
Shankar Thayver

Shankar Thayver

Founder/President, The Thayver Group
        When I started my business, my messaging was all over the place. This class helped me with a process of simplifying my content into something people could relate to and engage with.
Heidi Aderman

Heidi Aderman

Founder, AchieveBet and Heidzalyn Coaching

Meet your instructors

Jeff Glauser

Jeff Glauser

Founder, Brandscribed

Jeff is the founder of, a company dedicated to creating more confident solopreneurs. Jeff Glauser has over 20 years of experience as a professional writer, sales manager, and collegiate instructor. His work has been featured in some of the world’s largest media sites, including the Associated Press, Bleacher Report, Medium, FoxSports, McClatchy, and Gannett.

Since 2019, Jeff has coached and mentored dozens of people and teams seeking more structure, clarity, and consistency when it comes to living, crafting, and sharing their ideal story.

Dominick Miserandino

Dominick Miserandino

3-Time Internet CEO

Dominick is a three-time internet CEO, specializing in the online publishing space. He founded one of the first online publications, Most recently he was the CEO of

Over the past 20 years, he’s worked with more than 100 different web properties and consulted with top-tier digital publishers, e-commerce and app-based businesses, in addition to authoring two travel books.

Lisa McGuire

Lisa McGuire

Business Growth Advisor, Marketing & Mindset Consultant

Lisa works as a personal brand strategist to position professional service providers as go-to experts in the marketplace. She is also a certified master storyteller, helping consultants and coaches write a story worth telling by defining who they are and what matters to them.

Two of her signature creations are The Difference Is YOU ™ framework and the host of Your Passion, Purpose and Personal Brand podcast.

Elizabeth Pampalone

Elizabeth Pampalone

Founder, Absolute Marketing

Elizabeth is a marketing minimalist, award-winning entrepreneur, international speaker, and innovative podcaster. She has developed proven formulas that help herself and her clients to create 1 year of marketing content in 5 days.

Her innovative approach helps overwhelmed business owners and burnt-out nonprofit directors to achieve success and freedom through the power of Absolute Marketing™.

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Course syllabus


What's Your Why?

  • Discover your "passionate purpose."
  • Audit your existing messaging.
  • Develop your "Hero’s Journey."


What's Your Who?

  • Defining your client avatar.
  • Craft the story you want to tell others.
  • Use a 7-part framework to teach you the Character, Problem, and Guide of your story that you should share with the world.


What's Your Where?

  • Create and foster media relationships.
  • Identify the right platforms to engage your audience.
  • Finding your tribe and starting a community.


What's Your How?

  • Develop a portfolio of evergreen content.
  • Apply the DIE SCUM framework.
  • Commit to a writing cadence.

Course schedule

4 hours per week
  • Week 1: Nov. 8 and Nov. 10, 2022

    1:00pm - 3:00pm EST

    Module 1-2: What's Your Why/Who?

  • Week 2: Nov. 15 and Nov. 17, 2022

    1:00pm - 3:00pm EST

    Module 3-4: What's Your Where/How?

  • Week 3: Nov. 22 and Nov. 23, 2022


    Putting It Into Practice: Coaching and Accountability Sessions

Free resource

Brand Messaging Playbook

Not sure where to get started when building your personal brand? Need help clarifying your message? Struggling to create a dynamic first impression? Then this Brand Messaging Playbook is just for you!

Get this free resource

Become an established brand - GUARANTEED!

Become an established brand - GUARANTEED!

Access to VIP Community

One year free access to our thought leadership mastermind community comprised of industry peers.

Interactive Companion Workbook

You'll receive a digital/printable workbook complete with daily exercises, journal prompts, and a habit tracker.

Script Templates

Proven evergreen branded scripts for sales, white papers, social media, email marketing, and tagline ideas.

Coaching and Accountability

Complementary one-on-one coaching sessions and a dedicated accountability partner throughout the masterclass.

Money Back Guarantee!

If you attend each class and, by the end, still don’t feel you’ve received enough value, we will refund your enrollment fee.

Frequently Asked Questions

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What is required of me going into the course?
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