Performance Brand Camp
3 Weeks
·Cohort-based Course
Unlock your creativity to create ideas that build your brand AND drive financial results.
Performance Brand Camp
3 Weeks
·Cohort-based Course
Unlock your creativity to create ideas that build your brand AND drive financial results.
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Course overview
Performance Branding
An immersive, hands-on brand building experience that will give you actionable ideas to build a high-performing brand. Blend of virtual meetings + on your own homework.
Who is this course for
01
Marketers looking to level up and drive growth for their brand.
02
People seeking creative inspo rooted in results and insights.
03
Brand leaders who don't want to sacrifice brand for growth.
Topics covered
Brand Marketing
Creative Briefs
Growth Marketing
Ad Trends
Case Studies
Media Trends
Performance Brand Camp
Meet your instructor
Natalie Bowman (@missbeaux)
Natalie Bowman is 20+ year marketing leader, a brand boss, award-winning performance marketer and all-around professional powerhouse. Her career experience spans tech, retail, automotive, fashion & travel.
She currently serves as the Managing Director of Marketing & Advertising for Alaska Airlines. Prior to landing at Alaska, she was the VP of Advertising at Neiman Marcus. Brand marketing roles at Microsoft, Land Rover, Ogilvy & Mather and Nissan round out her career experience.
She also parties in the DTC space as the owner of Oh Happy Day Party Shop, the shop featuring the most pinned Party content on Pinterest.
Her campaigns for major brands have won a Cannes Lion, a One Show pencil, an Effie, an Anvil and more. She’s been named an Ad Age Digital Trailblazer and Rising Brand Star, a MAKERS Women Awardee and one of Brand Innovators top 100 Women to Watch.
Course syllabus
01
Meet & Greet
First Friday 3-4pm PST, drop in and meet Natalie and your fellow campers.
02
Brand vs Growth Marketing
Understand the difference between traditional Brand & Growth Marketing and learn why they don't have to be mutually exclusive. Pre-recorded + pre-read materials with community Q&A.
03
The Art & Science of Good Marketing
How to use analytics and data to drive your work without letting it suck all the creativity out of your campaigns.
04
Brand Camp Boot Camp
Welcome to Boot Camp! A series of exercises that will inspire and elevate your ability to create high-performing campaigns. 3 virtual one-hour sessions.
Learning is better with cohorts
Active learning, not passive watching
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you
Frequently Asked Questions
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