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Branding Bootcamp for Solopreneurs
4 Days
·Cohort-based Course
Having a hard time articulating the value of your business? Join the branding bootcamp and fast track your success to standing out.
Branding Bootcamp for Solopreneurs
4 Days
·Cohort-based Course
Having a hard time articulating the value of your business? Join the branding bootcamp and fast track your success to standing out.
Hosted by
Angela Long
20 years NYC branding/advertising, marketing and business development
Course overview
As a result of taking this course, you will have:
The foundations for creating authentic connections with your audience. Refreshing clarity around the value you offer that aligns with your business goals. A more compelling online presence that sells.
This course is for you:
01
You’re a professional who has left the 9-to-5 to develop your side hustle or to follow your passion.
02
You're frustrated that you can’t explain what your business does in tangible soundbites for others to quickly grasp the value you offer.
03
You want your business to stand out in an increasingly competitive market.
What you’ll get out of this course
Branding Fundamentals
Key principles of branding and how a solid brand foundation can benefit your business.
Brand Framework
A brand that will work for your business using a simple method that is easy to learn.
Executing Your Brand
A checklist of what you need to do to keep your solopreneur brand fully charged and top of mind in a digital world.
Branding Bootcamp for Solopreneurs
Meet your instructor
Angela Long
I've spent my career in branding, marketing, and business development for global creative agencies and professional service organizations. I'm focused on driving business growth through creativity and innovation.
I spent six years developing and expanding the Marketing Mentors Network, the signature mentor program of the American Marketing Association Washington DC. I learned how to effectively mentor people, understand what makes people unique and what makes a successful personal brand. This evolved into my helping startup founders with branding their businesses.
I'd like to share what I learned to help you build your business brand and achieve your goals.
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Branding Bootcamp for Solopreneurs
Course syllabus
01
The Power of Branding
- Why creating a brand is so important in today's market
- The building blocks of powerful brands
- Stories of successful brands
02
Creating Your Brand
- The brand framework
- Adapting the framework to build your solopreneur brand
- Testing your brand
03
Launching your Brand
- Checklist for keeping your solopreneur brand intact
- Strategies for staying top of mind online
Course schedule
8-10 hours
Monday, July 17
6:00pm - 8:00pm ET
- Why creating a powerful solopreneur brand is important in today's market
- The brand framework and how it works
- Using the framework to build your brand
Office Hours 1 (Optional)
Tuesday, July 18 at 6:00pm ET
Bring any questions you have about the coursework.
Wednesday, July 19
6:00pm - 8:00pm ET
- Working session that dives deeper into the framework to build your brand
Thursday, July 20
6:00pm - 8:00pm ET
- Review a checklist for keeping your solopreneur brand resilient
- Define strategies for staying top of mind in today's economy
Office Hours 2 (Optional)
Friday, July 21 at 12:00pm ET
Bring any questions you have about the coursework
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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