Build a Powerful Personal Brand in 2023
Build a Powerful Personal Brand in 2023
5 Days
·Cohort-based Course
Having a hard time articulating your value? Learn this simple personal branding framework to drive your professional success
Build a Powerful Personal Brand in 2023
5 Days
·Cohort-based Course
Having a hard time articulating your value? Learn this simple personal branding framework to drive your professional success
Get notified about the next cohort
Hosted by
Angela Long
20 years NYC branding/advertising, marketing and business development
Course overview
As a result of taking this course, you will have:
The foundations for creating authentic connections with your audience. Refreshing clarity around the value you offer that aligns with your goals. A more compelling online presence that sells.
This course is for you:
01
You’re a professional who is an avid contributor yet feel unseen.
02
You're frustrated that you can’t explain who you are in tangible soundbites for others to quickly grasp your value.
03
You want to understand how to show up for yourself.
What you’ll get out of this course
Branding Fundamentals
Key principles of branding and how a solid brand foundation can benefit your professional trajectory.
Personal Brand Framework
Develop your own personal brand using a simple method that is easy to learn and memorable.
Implementing Your Brand
Understand what you need to do to keep your personal brand fully charged and top of mind in a digital world.
Meet your instructor
Angela Long
I've spent my career in branding, marketing, and business development for global creative agencies and marketing and professional service organizations. I'm focused on driving business growth through creativity and innovation.
It's 2023 and we're in the creator economy. Having a personal brand is essential.
Be the first to know about upcoming cohorts
Build a Powerful Personal Brand in 2023
Course syllabus
01
The Power of Personal Branding
- Why creating a personal brand is so important in 2023
- The building blocks of powerful brands
- Stories of successful personal brands
02
Creating Your Personal Brand
- The personal brand framework
- Adapting the framework to build your brand
- Testing your brand
03
Launching your Personal Brand
- Audit of digital channels for personal branding
- Checklist for keeping your personal brand intact
- Strategies for staying top of mind online
Course schedule
5 hours in 1 week
Monday, March 13
6:00pm - 7:30pm ET
- Why creating a powerful personal brand is important in 2023
- The building blocks of powerful brands
- Stories of successful personal brands to inspire
- The personal brand framework
Office Hours 1 (Optional)
Tuesday, March 14 at 6:00pm ET
Bring any questions you have about the framework or come work with others and share ideas.
Wednesday, March 15
6:00pm - 7:30pm ET
Adapting the framework to build your brand:
- Identify your purpose and superpowers
- Map your value
- Focused skills
- Positioning statement/elevator pitch
Office Hours 2 (Optional)
Thursday, March 16 at 6:00pm ET
Bring any questions you have about the framework or come work with others and share ideas.
Friday, March 17
6:00pm - 7:30pm ET
- Audit digital channels for your personal brand
- Review a checklist for keeping your personal brand resilient
- Define strategies for staying top of mind in the creator economy
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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