Build a Powerful Executive Brand in 2023
Build a Powerful Executive Brand in 2023
4 Days
·Cohort-based Course
Having a hard time articulating your value at work? Learn this simple branding framework to drive your professional success
Build a Powerful Executive Brand in 2023
4 Days
·Cohort-based Course
Having a hard time articulating your value at work? Learn this simple branding framework to drive your professional success
Get notified about the next cohort
Hosted by
Angela Long
20 years NYC branding/advertising, marketing and business development
Course overview
As a result of taking this course, you will have:
The foundations for creating authentic connections within your organization. Refreshing clarity around the value you offer that aligns with your goals. A more compelling online presence that sells.
This course is for you:
01
You’re a professional who is an avid contributor yet feel unseen.
02
You're frustrated that you can’t explain who you are in tangible soundbites for others to quickly grasp your value.
03
You want to understand how to show up for yourself.
What you’ll get out of this course
Branding Fundamentals
Key principles of branding and how a solid brand foundation can benefit your professional trajectory.
Executive Brand Framework
Develop your own executive brand using a simple method that is easy to learn and memorable.
Implementing Your Brand
Understand what you need to do to keep your executive brand fully charged and top of mind in a digital world.
Meet your instructor
Angela Long
I've spent my career in branding, marketing, and business development for global creative agencies and professional service organizations. I'm focused on driving business growth through creativity and innovation.
I spent six years developing and expanding the Marketing Mentors Network, the signature mentor program of the American Marketing Association Washington DC. I learned how to effectively mentor people and what makes a successful executive brand.
I'd like to share what I learned to help you build your brand and achieve your professional goals.
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Build a Powerful Executive Brand in 2023
Course syllabus
01
The Power of Executive Branding
- Why creating an executive brand is so important in 2023
- The building blocks of powerful brands
- Stories of successful personal brands
02
Creating Your Executive Brand
- The executive brand framework
- Adapting the framework to build your brand
- Testing your brand
03
Launching your Executive Brand
- Audit of digital channels for executive branding
- Checklist for keeping your executive brand intact
- Strategies for staying top of mind online
Course schedule
6 hours in 1 week
Monday, May 22
6:00pm - 8:00pm ET
- Why creating a powerful executive brand is important in 2023
- The building blocks of powerful brands
- Stories of successful executive brands to inspire
- The executive brand framework
Tuesday, May 23
6:00pm - 8:00pm ET
Adapting the framework to build your brand:
- Identify your professional purpose and superpowers
- Map your value
- Focused skills
- Positioning statement/elevator pitch
Office Hours 1 (Optional)
Wednesday, May 24 at 6:00pm ET
Bring any questions you have about the framework or come work with others and share ideas.
Thursday, May 25
6:00pm - 8:00pm ET
- Audit digital channels for your executive brand
- Review a checklist for keeping your executive brand resilient
- Define strategies for staying top of mind in today's economy
Office Hours 2 (Optional)
Friday, May 26 at 12:00pm ET
Bring any questions you have about the framework or come work with others and share ideas.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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