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Content Strategy for the AI Era

New

3 Weeks

Cohort-based Course

Confidently build content programs that drive results in the age of Generative AI.

Content Strategy for the AI Era

New

3 Weeks

Cohort-based Course

Confidently build content programs that drive results in the age of Generative AI.

Hosted by

Amanda Milligan

Branding/Content/SEO Expert and Conference Speaker with 12+ Years Experience

Amanda Milligan

Branding/Content/SEO Expert and Conference Speaker with 12+ Years Experience

Brands I've Worked With

Course overview

If you want a course that teaches AI tricks and hacks...this isn't for you.

There are other amazing courses on this platform that explain how to effectively use AI. This course is about strengthening the human aspects of the work — building trust with audiences and creating brands people can't ignore.

Who is this course for

Marketing, SEO, and content leaders struggling with rankings and traffic.

People who recognize AI content can and should be improved.

Content managers who need support building strategy and training their team.

Marketing, SEO, and content leaders struggling with rankings and traffic.

People who recognize AI content can and should be improved.

Content managers who need support building strategy and training their team.

What you’ll get out of this course

Develop a strategy that acknowledges the SEO challenges presented by AI Overviews, Google algorithm shifts, and more

What used to work simply isn't working anymore. Content quality expectations are exceptionally high, AI Overviews are taking up more space in Google search results, and it feels harder and harder to reach our audiences. I'll review how to navigate all these barriers.

Audit all current content to assess if it needs to be removed, modified, or elevated in order to hit marketing goals

You can't move forward until you understand what's currently happening on your site and how it needs to be changed to support your future marketing efforts. I'll share my tactics for effective content auditing so you'll be confident in performing your own analysis.

Revisit brand messaging and your target audience to identify other content opportunities or distribution channels that can bring in revenue

Major industry shifts like the one we're in are great opportunities to go back to the fundamentals and ensure we're communicating the brand differentiation. After this course, you'll know how to utilize content to tell the brand story and stand out from competitors.

Build a go-forward content marketing plan you're confident will achieve its intended objective

Once we've defined our brand differentiators, I'll explain how to find inspiration and insight for content ideation that actually leads to unique, desired content.

Create content that is better than AI, every time

The phrase "quality content" gets thrown around all the time; but what does it mean? After this lesson, you'll be able to take any piece of content (AI- or human-generated) and make it better.

What’s included

Live sessions

Learn directly from Amanda Milligan in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

6 live sessions • 2 projects

Week 1

Jul 14—Jul 20

Content Realignment: How to Assess Your Current Strategy for a Successful Pivot

Jul
15
Live Interactive Lecture #1
Tue 7/157:00 PM—8:00 PM (UTC)
Jul
17
Live Interactive Lecture #2
Thu 7/177:00 PM—8:00 PM (UTC)

1 more item

Week 2

Jul 21—Jul 27

The Go-Forward: Crafting a Content Strategy that Hits Your Marketing Goals

Jul
22
Live Interactive Lecture #3
Tue 7/227:00 PM—8:00 PM (UTC)
Jul
24
Live Interactive Lecture #4
Thu 7/247:00 PM—8:00 PM (UTC)

1 more item

Week 3

Jul 28—Aug 1

Beating AI: How to Ensure Your Team's Content Production is Superior to ChatGPT

Jul
29
Live Interactive Lecture #5
Tue 7/297:00 PM—8:00 PM (UTC)
Jul
31
Live Interactive Lecture #6
Thu 7/317:00 PM—8:00 PM (UTC)

1 more item

What people are saying

Amanda Milligan is a rare talent in the content marketing space. Her ability to audit a site and a brand, then pinpoint exactly what needs to change for sustainable growth, is next-level. She blends SEO expertise with a deep understanding of how content shapes brand authority.

Mike King

Founder of iPullRank

I have worked with Amanda for 9 years. In my professional life as owner of a marketing agency, I have encountered hundreds of talented marketers. Amanda is one of the most talented I have ever known. Her contributions to our business [were] enormous (millions of dollars in value generated by her leadership yearly).

Dan Tynski

Co-Founder of Fractl

Amanda is the best marketer I've ever met. [She] blends skill, creativity, and persistence into her campaigns, getting placements that I never would have thought possible at our level of growth. If I were to list all of her areas of expertise I'd exceed the allowed character limit, but will highlight her content, SEO, and marketing knowledge.

Kevin Fowler

Head of SEO at Stacker

I cannot thank Amanda enough for her amazing guest lecture in my Campaigns class. She imparted pragmatic yet hugely impactful, modern digital communications/marketing lessons on my students that they will carry with them for years to come. Her lecture displayed her expertise in her field and high ability to mentor others.

Lainey Johnson

Adjust Professor at the University of Florida

Meet your instructor

Amanda Milligan

Amanda is the founder of Brand Authority Club and an inbound marketing expert with more than 12 years of experience in content, branding, and SEO. She's worked at leading marketing agencies and ambitious bootstrapped startups to help them build awareness and grow revenue. She's shared her thought leadership in publications like TechCrunch, Moz, Entrepreneur, and The Next Web, and she's spoken at industry-leading conferences including BrightonSEO, MozCon, Pubcon, SMX, SearchLove, and State of Search.

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