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How to Build a Story

10.0

(5 ratings)

·

Cohort-based Course

Whether B2B or B2C, The Best Story Wins. Learn How to Build, Strategize, and Execute a Compelling Story.

Hosted by

Dennis Ross

Dennis Ross, Founder | BookAmbition.com | Preeminent Storyteller

Course overview

How to Build a Story

Learning how to tell a story is the most important skill for any entrepreneur because story is how money flows.

-Don Valentine (Original Apple Investor and Founder, Sequoia Capital)

Who is this course for

01

Entrepreneurs, CMOs, and professional communicators in need of compelling narrative tools.

02

Startups that need to better connect with investors through powerful storytelling.

03

Corporations that recognize the current version of their Story could use an injection of thoughtful emotion and power.

Key outcomes

The Secret Ingredients of Story

Students will learn the little-known, but fundamental elements that make up great storytelling, and how to use these elements in whole or in part in personal and professional environments.

The Strategy of Story

Students will be taken through a proprietary, 7-step process called RSP (Ross Story Path). The path will reveal how one can take disjointed pieces of information and from these elements create a lucid story.

The Execution of Story

Students will be guided through key presentation mechanics that allow for a story to land well in the hearts of listeners. Voice, inflection, video presence, scripting, and the powerful use of silence will be covered.

Q & A | Design

Students will be able to ask anything they desire, not just about Story in theory, but their Story in particular. They will be able to design their Story live in the course with the guidance of Dennis Ross.

10.0

(5 ratings)

See what clients are saying

        Dennis teaches story better than anyone we know.
Microsoft

Microsoft

        Dennis helped me transform my pain to pen, to purpose. His approach to telling a story is simply genius.
Cammie Wolf Rice

Cammie Wolf Rice

Founder | CWC
        The greatest course I have taken in my professional career. Changed everything.
Adam Brewer

Adam Brewer

CEO, Silent Quadrant
        I thought I knew how to tell a story until I took this course. What I learned is more than I could have imagined. Unreal.
Dan  Crowley

Dan Crowley

Founder & Chief Believer at Business Capital Resources
        After taking Dennis' course, I am rewriting my entire book. The layers of clarity he provides have been a game changer.
Donna (Davis) Cameron, PhD, MPH

Donna (Davis) Cameron, PhD, MPH

Professor, Georgetown School of Medicine
        This course presents advanced views of the technical mechanics of storytelling and “why." Unleashing the emotional and subconscious power of telling a story.
Edwin Moses

Edwin Moses

Two-Time Gold Olympian
        Love Dennis approach to Story!!
Adrienne Bankert

Adrienne Bankert

News Anchor/Good Morning America/News Nation
        Comprehensive. Inspiring. Life-Changing.
Michael McCastle

Michael McCastle

Founder | Twelve Labors Project | Endurance Athlete/World Record Holder
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Meet your instructor

Dennis Ross

Dennis Ross

Preeminent Storyteller, Founder | BookAmbition.com

Dennis serves authors, corporations, and startups from Wall Street to Silicon Valley. His innovative approach to story is based on a professional history best described as renaissance. This history extends from writing for the best-selling R & B group of all time, Boyz II Men, to heading an equity derivatives division of a biotech pharmaceutical hedge fund. Today, Dennis teaches The Ross Story Method being utilized by Fortune 500 Companies and private clients around the world. 

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Course schedule

6-8 hours per week
  • Monday, Wednesday, Friday

    12pm - 2:00pm EST


  • Day 1: September 19, 2022 - Day 2: September 21, 2022 - Day 3: September


Why Stories Increase Revenue

Dennis Ross
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How to Build a Story

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

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