Learn what makes a landing page convert, compel, and compound in value — and build your own in the process.
More traffic ≠ more sales.
But an increase in conversion rate of even .2% could mean $$$ millions more for your business.
You have an existing product or idea with an unreliable landing page
You want to learn how to leverage copywriting to increase sales on your pages
You're tired of wasting traffic on a low converting landing page
By the end, you'll know what to do, what to avoid, and how you can take a page to the next level.
By the end, you'll have a deep understanding of what bridges the gap between a good page, and a legendary page that you can rely on for years.
By the end, you'll know what makes a great page, what tools to use to build it, and be able to set up a page in minutes, not weeks.
By the end, you'll know how to design and structure your pages for higher conversion. You'll have all the tools to design easy and effective experiences.
By the end, you'll know how to use words to persuade and sell. You'll be able to improve the copy of any page and increase sales as a result.
By the end, you'll have a clear system for analyzing a landing page and making decisions based on data.
By the end, you'll know how to set up an A/B testing system, how to run experiments, and how to use data to improve your pages instantly.
By the end, you'll receive feedback from your peers and the instructor on what works, what to change, and what to try after the cohort.
Blake Emal is a CMO, strategic advisor, and marketing consultant based in Salt Lake City. He has run marketing teams, built side projects, created digital products, and mastered the art of dad jokes.
Working at an agency or in-house? Expense this to your company! DM me on Twitter (@heyblake) to learn more.
You've been taught some myths about landing pages and conversion. We'll correct those misconceptions and set a foundation for creating great pages that make sales. We'll also go through all the pre-requisites you need in place to make your page really sing.
Not all industries are the same. But the principles in this section apply to 95% of all landing pages you'll need to build. These elements apply to SaaS, eCommerce, Newsletters, Portfolios, etc.
Forget the need to be a professional designer to make a high-conversion page. We'll discuss structures and designs that just plain work
Your words are your most powerful tool for persuasion. These principles will help take your page from boring -> engaging — quickly.
No landing page strategy is complete without a system for testing. We'll discuss how to set one up, how to measure success, and how to use learnings to improve your page.
At the end of the course, we'll have a session strictly for Q&A and to offer direct help for your specific landing page.
How to generate traffic for your site
Advanced copywriting methodologies
How to use specific landing page builders like Webflow, Unbounce, etc.
The cohort starts on this day. There will be a kickoff session and we will dive right in to the course material.
Two live meetings will happen per week during the cohort. These will be recorded so you can view them in case you miss a session, but attendance is highly encouraged.
Each of the two weeks, there will be a list of resources and projects for you to work on to help you build alongside the course material.
This will be the final day of the entire cohort. A session for Q&A and hands-on help will take place.
You're in charge of a lot, but especially Growth. This is a surefire way to improve CVR for your business.
Building your own startup? Imagine having a hack to building pages for your company that convert. Hello, new customers!
You probably work on content and landing pages internally all the time. This gives you quick and big wins for your company's pages.
You work with 1,001 clients, all of whom need better landing pages. Looks like you just became insanely valuable.