Landing Page Mastery

2 Weeks


Cohort-based Course

Learn what makes a landing page convert, compel, and compound in value — and build your own in the process.

Hosted by

Blake Emal

A cohort-based course led by Blake Emal

Course overview

Write & build landing pages that 10x your sales

More traffic ≠ more sales.

But an increase in conversion rate of even .2% could mean $$$ millions more for your business.

This course is for you if...


You have an existing product or idea with an unreliable landing page


You want to learn how to leverage copywriting to increase sales on your pages


You're tired of wasting traffic on a low converting landing page

Key outcomes

1) Master landing page best practices

By the end, you'll know what to do, what to avoid, and how you can take a page to the next level.

2) Differentiate between good and great

By the end, you'll have a deep understanding of what bridges the gap between a good page, and a legendary page that you can rely on for years.

3) Make great landing pages from scratch

By the end, you'll know what makes a great page, what tools to use to build it, and be able to set up a page in minutes, not weeks.

4) Design high-converting pages

By the end, you'll know how to design and structure your pages for higher conversion. You'll have all the tools to design easy and effective experiences.

5) Write compelling & converting copy

By the end, you'll know how to use words to persuade and sell. You'll be able to improve the copy of any page and increase sales as a result.

6) Analyze page performance

By the end, you'll have a clear system for analyzing a landing page and making decisions based on data.

7) Set up an A/B testing system

By the end, you'll know how to set up an A/B testing system, how to run experiments, and how to use data to improve your pages instantly.

8) Get feedback on your page

By the end, you'll receive feedback from your peers and the instructor on what works, what to change, and what to try after the cohort.

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See what people are saying

        Founders working on your landing pages, check out Blake Emal.
Lolita Taub

Lolita Taub

GP @ Ganas Ventures
        I discovered Blake Emal. My life (and websites) will never be the same. More great advice for landing pages.
Phil Smy

Phil Smy

Founder @ Zonmaster
        Is there a home makeover reality show but for re-doing landing pages? Call it Extreme Brand Makeover? I nominate Blake as host.


No Code @ On Deck
        If you don’t follow Blake already, he’s worth a follow for sure. Gave me some great feedback on my landing page.
Shawn Graham

Shawn Graham

Founder @ Clothes by Graham

Meet your instructor

Blake Emal

Blake Emal

Course Leader of Landing Page Mastery

Blake Emal is a CMO, strategic advisor, and marketing consultant based in Salt Lake City. He has run marketing teams, built side projects, created digital products, and mastered the art of dad jokes.

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Working at an agency or in-house? Expense this to your company! DM me on Twitter (@heyblake) to learn more.

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Course syllabus


Rethinking Landing Pages

You've been taught some myths about landing pages and conversion. We'll correct those misconceptions and set a foundation for creating great pages that make sales. We'll also go through all the pre-requisites you need in place to make your page really sing.


Key Principles of Great Pages

Not all industries are the same. But the principles in this section apply to 95% of all landing pages you'll need to build. These elements apply to SaaS, eCommerce, Newsletters, Portfolios, etc. 


Designing Landing Pages

Forget the need to be a professional designer to make a high-conversion page. We'll discuss structures and designs that just plain work


Writing Landing Page Copy

Your words are your most powerful tool for persuasion. These principles will help take your page from boring -> engaging — quickly.


Simple A/B Testing

No landing page strategy is complete without a system for testing. We'll discuss how to set one up, how to measure success, and how to use learnings to improve your page.


Q&A + Hands On Help

At the end of the course, we'll have a session strictly for Q&A and to offer direct help for your specific landing page.

We will NOT cover:


How to generate traffic for your site


Advanced copywriting methodologies


How to use specific landing page builders like Webflow, Unbounce, etc.

Course schedule

4-5 hours per week
  • May 17, 2022

    2:00pm MST

    The cohort starts on this day. There will be a kickoff session and we will dive right in to the course material.

  • Tuesdays & Thursdays

    2:00pm - 3:00pm MST

    Two live meetings will happen per week during the cohort. These will be recorded so you can view them in case you miss a session, but attendance is highly encouraged.

  • Weekly projects

    2 hours per week

    Each of the two weeks, there will be a list of resources and projects for you to work on to help you build alongside the course material.

  • May 26, 2022

    2:00pm MST

    This will be the final day of the entire cohort. A session for Q&A and hands-on help will take place.

Who exactly is this for?

Who exactly is this for?


You're in charge of a lot, but especially Growth. This is a surefire way to improve CVR for your business.

Indie Creators

Building your own startup? Imagine having a hack to building pages for your company that convert. Hello, new customers!

In-House Marketers

You probably work on content and landing pages internally all the time. This gives you quick and big wins for your company's pages.

Agency Marketers

You work with 1,001 clients, all of whom need better landing pages. Looks like you just became insanely valuable.

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Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
How much access to Blake do I get?
Why should I take this course now?
Are scholarships available?
Will there be a community?
Do you guarantee a certain conversion rate?
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