Landing Page Mastery
2 Weeks
·Cohort-based Course
Learn what makes a landing page convert, compel, and compound in value — and build your own in the process.
Landing Page Mastery
2 Weeks
·Cohort-based Course
Learn what makes a landing page convert, compel, and compound in value — and build your own in the process.
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Course overview
Write & build landing pages that 10x your sales
More traffic ≠ more sales.
But an increase in conversion rate of even .2% could mean $$$ millions more for your business.
This course is for you if...
01
You have an existing product or idea with an unreliable landing page
02
You want to learn how to leverage copywriting to increase sales on your pages
03
You're tired of wasting traffic on a low converting landing page
Key outcomes
1) Master landing page best practices
By the end, you'll know what to do, what to avoid, and how you can take a page to the next level.
2) Differentiate between good and great
By the end, you'll have a deep understanding of what bridges the gap between a good page, and a legendary page that you can rely on for years.
3) Make great landing pages from scratch
By the end, you'll know what makes a great page, what tools to use to build it, and be able to set up a page in minutes, not weeks.
4) Design high-converting pages
By the end, you'll know how to design and structure your pages for higher conversion. You'll have all the tools to design easy and effective experiences.
5) Write compelling & converting copy
By the end, you'll know how to use words to persuade and sell. You'll be able to improve the copy of any page and increase sales as a result.
6) Analyze page performance
By the end, you'll have a clear system for analyzing a landing page and making decisions based on data.
7) Set up an A/B testing system
By the end, you'll know how to set up an A/B testing system, how to run experiments, and how to use data to improve your pages instantly.
8) Get feedback on your page
By the end, you'll receive feedback from your peers and the instructor on what works, what to change, and what to try after the cohort.
Landing Page Mastery
See what people are saying
Lolita Taub
Phil Smy
Ash
Shawn Graham
Meet your instructor
Blake Emal
Course Leader of Landing Page Mastery
Blake Emal is a CMO, strategic advisor, and marketing consultant based in Salt Lake City. He has run marketing teams, built side projects, created digital products, and mastered the art of dad jokes.
Working at an agency or in-house? Expense this to your company! DM me on Twitter (@heyblake) to learn more.
Working at an agency or in-house? Expense this to your company! DM me on Twitter (@heyblake) to learn more.
Course syllabus
01
Rethinking Landing Pages
You've been taught some myths about landing pages and conversion. We'll correct those misconceptions and set a foundation for creating great pages that make sales. We'll also go through all the pre-requisites you need in place to make your page really sing.
02
Key Principles of Great Pages
Not all industries are the same. But the principles in this section apply to 95% of all landing pages you'll need to build. These elements apply to SaaS, eCommerce, Newsletters, Portfolios, etc.
03
Designing Landing Pages
Forget the need to be a professional designer to make a high-conversion page. We'll discuss structures and designs that just plain work
04
Writing Landing Page Copy
Your words are your most powerful tool for persuasion. These principles will help take your page from boring -> engaging — quickly.
05
Simple A/B Testing
No landing page strategy is complete without a system for testing. We'll discuss how to set one up, how to measure success, and how to use learnings to improve your page.
06
Q&A + Hands On Help
At the end of the course, we'll have a session strictly for Q&A and to offer direct help for your specific landing page.
We will NOT cover:
01
How to generate traffic for your site
02
Advanced copywriting methodologies
03
How to use specific landing page builders like Webflow, Unbounce, etc.
Course schedule
4-5 hours per week
May 17, 2022
2:00pm MST
The cohort starts on this day. There will be a kickoff session and we will dive right in to the course material.
Tuesdays & Thursdays
2:00pm - 3:00pm MST
Two live meetings will happen per week during the cohort. These will be recorded so you can view them in case you miss a session, but attendance is highly encouraged.
Weekly projects
2 hours per week
Each of the two weeks, there will be a list of resources and projects for you to work on to help you build alongside the course material.
May 26, 2022
2:00pm MST
This will be the final day of the entire cohort. A session for Q&A and hands-on help will take place.
Who exactly is this for?
Founders
You're in charge of a lot, but especially Growth. This is a surefire way to improve CVR for your business.
Indie Creators
Building your own startup? Imagine having a hack to building pages for your company that convert. Hello, new customers!
In-House Marketers
You probably work on content and landing pages internally all the time. This gives you quick and big wins for your company's pages.
Agency Marketers
You work with 1,001 clients, all of whom need better landing pages. Looks like you just became insanely valuable.