Landing Page Mastery
5 Days
·Cohort-based Course
Frameworks to make your landing pages convert, compel, and compound in value.
Landing Page Mastery
5 Days
·Cohort-based Course
Frameworks to make your landing pages convert, compel, and compound in value.
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Worked on landing pages for...
Course overview
Stop wasting precious traffic on a 0.01% conversion rate
An increase in CVR of even .2% could mean millions more in revenue for your business.
Does this sound familiar?
01
You believe in your product, but struggle to show its value on your landing pages. You just can't quite nail the messaging.
02
You've poured hours into creating your pages, but they consistently fall short in converting visitors to leads or customers.
03
You're putting lots of resources into earning traffic. But low conversion rates make your ROI smaller than it should be.
By the end of LPM, you'll...
1) Master landing page best practices
You'll know how to structure and write a good landing page.
2) Rework your page from scratch
You'll understand the gap between a good page and a great one — and revamp your own accordingly.
3) Know the right tools to use
You'll never wonder again what tools you need to build a page and be able to set up a page quickly.
4) Structure high-converting pages
While this isn't a design course, you'll know how structure the components of your page to convert.
5) Write compelling & converting copy
You'll know how to use words to persuade and sell without overthinking.
6) Get feedback on your page
You'll receive custom feedback from your peers and instructor on what works, what to change, and what to try.
This course includes
6 interactive live sessions
Lifetime access to course materials
7 in-depth lessons
Direct access to instructor
5 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Landing Page Mastery
Course syllabus
Week 1
Jul
22
Welcome + Principles and Foundations
Jul
23
Structure: Anatomy of a high-conversion landing page
Jul
24
Structure: Real-time auditing of your LPs
Jul
25
Copy: Headlines and Body Text
Jul
26
Copy: Real-time auditing of your page copy
Jul
26
Goodbye (but not really) Session
Post-course
Principles and foundations
Anatomy of a high-conversion landing page
How to write clear headlines that drive clicks
How to write longer copy for subtext and paragraphs
Before and after
Bonus
Rethinking Landing Pages
Rethinking Landing Pages
Key Principles of Great Pages
Key Principles of Great Pages
Designing Landing Pages
Designing Landing Pages
Writing Landing Page Copy
Writing Landing Page Copy
Q&A + Hands On Help
Q&A + Hands On Help
See what people are saying
Lolita Taub
Phil Smy
Ash
Shawn Graham
Meet your instructor
Blake Emal
Course Leader of Landing Page Mastery
Founder @ Pagetear, xCMO of CopyAI, strategic advisor, and marketing consultant based in Nashville.
My name's Blake, and I've written so much SaaS copy that I basically dream in techspeak. You might've seen some of my words on sites like Betterment, Samsung, and VEED (plus a few hundred others).
Working at an agency or in-house? Expense this to your company! DM me on Twitter (@heyblake) to learn more.
We will NOT cover:
01
How to generate traffic for your site
02
Advanced copywriting methodologies
03
How to use specific landing page builders like Webflow, Unbounce, etc.
Who exactly is this for?
Founders
You're in charge of a lot, but especially Growth. This is a surefire way to improve CVR for your business.
Indie Creators
Building your own startup? Imagine having a hack to building pages for your company that convert. Hello, new customers!
In-House Marketers
You probably work on content and landing pages internally all the time. This gives you quick and big wins for your company's pages.
Agency Marketers
You work with 1,001 clients, all of whom need better landing pages. Looks like you just became insanely valuable.