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Landing Page Mastery

5 Days

·

Cohort-based Course

Frameworks to make your landing pages convert, compel, and compound in value.

Worked on landing pages for...

Samsung
VEED.IO
Betterment
Tripadvisor
Ivanti

Course overview

Stop wasting precious traffic on a 0.01% conversion rate

An increase in CVR of even .2% could mean millions more in revenue for your business.

Does this sound familiar?

01

You believe in your product, but struggle to show its value on your landing pages. You just can't quite nail the messaging.

02

You've poured hours into creating your pages, but they consistently fall short in converting visitors to leads or customers.

03

You're putting lots of resources into earning traffic. But low conversion rates make your ROI smaller than it should be.

By the end of LPM, you'll...

1) Master landing page best practices

You'll know how to structure and write a good landing page.

2) Rework your page from scratch

You'll understand the gap between a good page and a great one — and revamp your own accordingly.

3) Know the right tools to use

You'll never wonder again what tools you need to build a page and be able to set up a page quickly.

4) Structure high-converting pages

While this isn't a design course, you'll know how structure the components of your page to convert.

5) Write compelling & converting copy

You'll know how to use words to persuade and sell without overthinking.

6) Get feedback on your page

You'll receive custom feedback from your peers and instructor on what works, what to change, and what to try.

This course includes

6 interactive live sessions

Lifetime access to course materials

7 in-depth lessons

Direct access to instructor

5 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Jul 22—Jul 26

    Week dates are set to instructor's time zone

    Events

    • Jul

      22

      Welcome + Principles and Foundations

      Mon, Jul 22, 4:00 PM - 4:45 PM UTC

    • Jul

      23

      Structure: Anatomy of a high-conversion landing page

      Tue, Jul 23, 4:00 PM - 5:15 PM UTC

    • Jul

      24

      Structure: Real-time auditing of your LPs

      Wed, Jul 24, 4:00 PM - 4:45 PM UTC

    • Jul

      25

      Copy: Headlines and Body Text

      Thu, Jul 25, 4:00 PM - 5:15 PM UTC

    • Jul

      26

      Copy: Real-time auditing of your page copy

      Fri, Jul 26, 4:00 PM - 4:45 PM UTC

    • Jul

      26

      Goodbye (but not really) Session

      Fri, Jul 26, 4:45 PM - 5:00 PM UTC

  • Post-Course

    Modules

    • Principles and foundations

    • Anatomy of a high-conversion landing page

    • How to write clear headlines that drive clicks

    • How to write longer copy for subtext and paragraphs

    • Before and after

  • Bonus

    Modules

    • Rethinking Landing Pages

    • Key Principles of Great Pages

    • Designing Landing Pages

    • Writing Landing Page Copy

    • Q&A + Hands On Help

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See what people are saying

        Founders working on your landing pages, check out Blake Emal.
Lolita Taub

Lolita Taub

GP @ Ganas Ventures
        I discovered Blake Emal. My life (and websites) will never be the same. More great advice for landing pages.
Phil Smy

Phil Smy

Founder @ Zonmaster
        Is there a home makeover reality show but for re-doing landing pages? Call it Extreme Brand Makeover? I nominate Blake as host.
Ash

Ash

No Code @ On Deck
        If you don’t follow Blake already, he’s worth a follow for sure. Gave me some great feedback on my landing page.
Shawn Graham

Shawn Graham

Founder @ Clothes by Graham

Meet your instructor

Blake Emal

Blake Emal

Course Leader of Landing Page Mastery

Founder @ Pagetear, xCMO of CopyAI, strategic advisor, and marketing consultant based in Nashville.


My name's Blake, and I've written so much SaaS copy that I basically dream in techspeak. You might've seen some of my words on sites like Betterment, Samsung, and VEED (plus a few hundred others).

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Working at an agency or in-house? Expense this to your company! DM me on Twitter (@heyblake) to learn more.

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We will NOT cover:

01

How to generate traffic for your site

02

Advanced copywriting methodologies

03

How to use specific landing page builders like Webflow, Unbounce, etc.

Who exactly is this for?

Who exactly is this for?

Founders

You're in charge of a lot, but especially Growth. This is a surefire way to improve CVR for your business.

Indie Creators

Building your own startup? Imagine having a hack to building pages for your company that convert. Hello, new customers!

In-House Marketers

You probably work on content and landing pages internally all the time. This gives you quick and big wins for your company's pages.

Agency Marketers

You work with 1,001 clients, all of whom need better landing pages. Looks like you just became insanely valuable.

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Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
How much access to Blake do I get?
Why should I take this course now?
Are scholarships available?
Will there be a community?
Do you guarantee a certain conversion rate?
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