Introduction to Strategic Product Management
5.0 (11)
2 Weeks
·Cohort-based Course
Boost your product management knowledge and chart your career with PMTK's best practices and tools.
Introduction to Strategic Product Management
5.0 (11)
2 Weeks
·Cohort-based Course
Boost your product management knowledge and chart your career with PMTK's best practices and tools.
Course overview
Master the Product Management Domain
In this highly interactive course, you will learn the fundamentals of the PMTK methodology to improve your job performance and career choices, and create successful market-driven products.
Who is this course for
01
Aspiring Product Managers
You want to move into product management and need to build a clear and consistent understanding of the domain.
02
New Product Managers
You are new to product management and seeking tools and best practices to work efficiently.
03
Experienced Product Managers
You have been working in PM and want to elevate your knowledge and potential with a solid methodology.
Key outcomes
Master the Product Management Domain
Gain clarity and consistency with the fundamentals of PMTK, a methodological approach to product management based on logic and foundation rules.
Describe PM Roles and Teams
Identify the different roles and team models in product management and how companies apply them.
Compare Product Delivery Strategies
Classify the product delivery strategies companies use to create successful products and determine your product's current and future delivery strategy.
Create a Corporate Strategy Mix
Analyze and formulate the three levels of strategy relating to your product; the business, market, and product strategies.
Product Management and Product Development Interaction
Analyze best-practices to manage product management's relationship with product development and UX, in Agile and Waterfall environments.
Realize the Schools of Thought in Product Management
Recognize types of product management applied at companies, and analyze the effect of these approaches on the status and role of the product manager.
Review PMTK Templates
Discover the Blackblot Product Manager's Toolkit® (PMTK), a comprehensive set of models and professional templates to create successful market-driven products.
Introduction to Strategic Product Management
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Introduction to Strategic Product Management
Meet your instructor
Gabriel Steinhardt
Founder, Author, Public Speaker, PMTK® Methodology Developer
- Developed the PMTK market-driven product management methodology, a globally adopted best practice with over 6,000 registered users worldwide.
- Personally trained over 3,000 professionals worldwide in PMTK.
- Author of two books on PMTK, published by Springer Verlag.
- Author of the Market-Value Pricing book, published by Springer Verlag.
- Over two decades of experience in product management with technology products.
- Marketing and information systems MBA.
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Introduction to Strategic Product Management
Course syllabus
01
Product Management Fundamentals
- Product Management Domain
- Product Management Definitions
- Product Management, Roles, Goals, and Team Models
02
Strategic Product Management
- Product Delivery Strategies
- Corporate Strategy Mix
- Market Opportunities
- User Experience and Agile
03
PMTK Methodology
- Product Management Phases
- PMTK Action Model Overview
- PMTK Flow Model
- PMTK Tasks and Templates
Course schedule
4-6 hours per week
Monday/Tuesday/Thursday
10:00am - 12:00pm
- Two weeks, 2-3 sessions per week, each session is 2 hours.
- Five sessions with a total of 10 hours over two weeks.
- Attendance is required.
Office Hours
- The instructor will host office hours outside of the lessons throughout the course to provide additional time to answer student questions.
- Attendance is voluntary.
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Introduction to Strategic Product Management
Included in the course (free of charge!)
Blackblot PMTK Book: Second Edition
Hardcover and digital copies of the Blackblot PMTK Book: Second Edition.
Blackblot Product Manager's Toolkit™ (PMTK) templates
Login credentials to the Blackblot Product Manager's Toolkit™ (PMTK) professional template collection.
Blackblot Product Management Professional™ (BPMP) certification
Login credentials to the Blackblot Product Management Professional™ in Product Management certification test.
Frequently Asked Questions
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Introduction to Strategic Product Management
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