UX Design for Business Goals

4.7

(10 ratings)

·

2 Weeks

·

Cohort-based Course

Get on-the-job experience designing for real businesses. Build projects that will help you stand out in the job hunt & succeed in a UX role.

Teaching UX Design at

Bitesize UX
General Assembly
Springboard
Fordham University

Course overview

What's holding you back from the next step in your UX career?​

If you’ve ever felt like you’re missing the “real experience” needed to break into a UX career, you’re not alone.


Hiring managers are looking for more than just design deliverables and UX skills. They want to see if you can use those skills to drive a business and product forward. We made this course to fill in the biggest gaps between the classroom and the work professional designers do everyday.

Who is this course for

01

You’re a beginner in UX, who wants to build your skills and portfolio

02

You’re looking for your first job in UX design, and want to learn the skills that will help you stand out from the pack

03

You want to explore a career in UX design as a freelancer or consultant

What you’ll get out of this course

Learn the Fundamentals of UX Design for Business Goals

See examples and common scenarios, and how business goals can impact your design decisions. Learn the terms, processes, and skills needed to find the balance.

Design real solutions for real clients

You'll work on 2 projects for real businesses, and create solutions that meet their user needs and business goals.

Create impressive portfolio projects that showcase on-the-job skills

Get professional case study templates and guidance to easily show off your work and skills to employers

Learn to work with stakeholders & clients to design for user and business goals

You'll be able to ask the right questions to a stakeholder to win their trust and define their business objectives.

Measure and improve outcomes for users and businesses

Learn the key metrics and frameworks to answer the all-important question - did our design actually solve the problem?

Get individualized feedback on your work

This course includes

6 interactive live sessions

Lifetime access to course materials

34 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Feb 5—Feb 11

    Feb

    5

    🔴 Live Session 1: Project Kickoff and Fundamentals

    Mon 2/511:00 PM—2:00 AM (UTC)

    Feb

    7

    🔴 Live Session 2: Balancing Business & User Goals

    Wed 2/711:00 PM—2:00 AM (UTC)

    Feb

    8

    🔴 Live Session 3: Refining Our Design Solutions & Projects

    Thu 2/811:00 PM—2:00 AM (UTC)

    📌 Week 1: All Resources, Recording, & Templates

    3 items

    Course Introduction and Overview

    1 item

    Balancing Business & User Goals

    2 items

    Get Your First Project Brief

    1 item

    Stakeholder Research

    3 items

    What's Next?

    1 item

    Understanding Our Users

    2 items

    Mastering User Research, Personas, and Synthesis

    1 item

    Generate Ideas for Business-Driven Designs

    1 item

    Collaboration and Feedback Session

    1 item

    Refining Our Design Solutions

    1 item

    Present Your Work Like a Pro

    1 item

Week 2

Feb 12—Feb 15

    Feb

    12

    🔴 Live Session 4: Measuring the Impact of Our Designs

    Mon 2/1211:00 PM—2:00 AM (UTC)

    Feb

    14

    🔴 Live Session 5: Using Feedback to Drive Business Goals

    Wed 2/1411:00 PM—2:00 AM (UTC)

    Feb

    15

    🔴 Live Session 6: Refining our Designs & Presentations

    Thu 2/1511:00 PM—2:00 AM (UTC)

    📌 Week 2: All Resources, Recording, & Templates

    3 items

    MentorBuddies Project Brief and Overview

    1 item

    Identifying Business Goals

    1 item

    Deep Dive into Metrics and Analytics

    2 items

    Synthesizing User Feedback

    1 item

    Sketching Solutions

    1 item

    Team Collaboration & Feedback

    1 item

    Refining Our Solutions

    1 item

    Present Your Work Like a Pro

    1 item

Post-course

    Next Steps & Resources

    1 item

    How to Showcase Your Projects

    1 item

    Submit Your Project for Feedback

    1 item

    Download your Certificate of Completion

    1 item

Bonus

4.7

(10 ratings)

What students are saying

Build your skills, portfolio, and confidence in a small class of friendly designers

Lots of fun, zero filler 🙅🏽

Lots of fun, zero filler 🙅🏽

01

Create portfolio projects with real clients, and show your ability to design for user and business goals

02

Learn on-the-job UX skills like stakeholder interviews, analytics, metrics, and other important skills to create business impact

03

Get step-by-step guidance and feedback from an expert instructor, along with design templates and other resources.

Get hands-on experience designing for real businesses

Get hands-on experience designing for real businesses

What we'll do

Learn the business goals of a working farm that supplies veggies to New York restaurants.


Dive into stakeholder interviews, user feedback, and business strategy to design a solution that helps chefs and farmers work together seamlessly.

You'll create

A design solution and portfolio project showing your ability to design for user and business goals

Learn how to measure, test, and achieve business goals

Learn how to measure, test, and achieve business goals

What we'll do

Help MentorBuddies connect students with mentors while creating new business opportunities.


We'll dive into analytics, metrics, user feedback, and more to improve the onboarding process of getting new users to join.

You'll create

A design solution and portfolio presentation presenting your work, and highlighting your ability to design for user and business goals

Join a group of alumni who took the next step in their UX Design careers

        Landed my first UX job a few weeks after this class. Every job interview I went on, I was being asked about the stuff Joe included in this course – business goals, metrics, outcomes…etc. After this course, I started using the projects we did in this class on my interviews, and I got hired a few weeks later.
Kris

Kris

Junior UX Designer
        Start to finish one of the best UX classes i've ever taken, and I've taken a LOT. I absolutely love Joe’s energy and teaching style. This made me excited for a future in UX.
Mark

Mark

Junior UX Designer
        Best bang your buck, ever. This class will actually make a difference in your career, especially if you're making a transition into UX like me
Olivia

Olivia

UX Bootcamp Grad
        Joe de-mystified so many things about business/ux...I feel like a ACTUALLY understand and can do this work on the job.
Corinna

Corinna

Junior UX Designer
        Really helped get over my imposter syndrome, I feel confident about applying these skills in a UX job
Nick

Nick

UX Bootcamp Grad
        The collaboration was great, I loved my team and it felt like a real professional design environment
Greg

Greg

UX Beginner

Work with other designers who like learning by doing

Learn the keys of business strategy, and put them into action with step-by-step guidance.

Learn the keys of business strategy, and put them into action with step-by-step guidance.

Templates, resources, and guidance to showcase your work like a pro

Portfolio templates, design files, and dozens (hundreds?) of resources to kickstart your work.

Portfolio templates, design files, and dozens (hundreds?) of resources to kickstart your work.

Meet Your Instructor

Joe Formica

Joe Formica

Founder & Lead Instructor, Bitesize UX

Joe believes that when it comes to UX design, there's no substitute for learning by doing.


Joe has taught UX Design at General Assembly in New York for eight years as a Distinguished Faculty Member, and has created and taught Entrepreneurship courses at Fordham University Business School. Through these roles, he has worked with thousands of designers-in-training to help them take the next steps in their career.


In addition to teaching, Joe has been a self-employed Senior Product Designer for the past 10+ years. He has worked with dozens of clients, ranging from Fortune 500 companies, to new startups, where he has played an integral role in their growth and success.


All Bitesize courses are hands-on, project based, and beginner friendly. If you take a class with Joe, you’re guaranteed to walk out with a tangible project that you're proud to show off to the world.

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UX Design for Business Goals

2 Week Course schedule

9 hours / week

  • Course Prework

    1 hour

    Complete a short introduction lesson to get familiar with the course, your classmates, and to help your instructor understand your goals.

  • Live Sessions

    Mon | Wed | Thurs | 6:00pm - 9:00pm EST

    Live sessions on Zoom take place on Monday, Wednesday, and Thursday evenings for both weeks. Recordings, resources, templates, and slides are posted the next day to review or catch up on if you weren't able to make a session.

  • Next Steps and Feedback

    30 Days

    Upon completion of the course, you'll receive your certificate, next steps, and a 30 day window to submit your project and receive feedback.

Frequently Asked Questions

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UX Design for Business Goals