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UX Design for Business Goals
4.7 (10)
2 Weeks
·Cohort-based Course
Get on-the-job experience designing for real businesses. Build projects that will help you stand out in the job hunt & succeed in a UX role.
UX Design for Business Goals
4.7 (10)
2 Weeks
·Cohort-based Course
Get on-the-job experience designing for real businesses. Build projects that will help you stand out in the job hunt & succeed in a UX role.
Teaching UX Design at
Course overview
What's holding you back from the next step in your UX career?
If you’ve ever felt like you’re missing the “real experience” needed to break into a UX career, you’re not alone.
Hiring managers are looking for more than just design deliverables and UX skills. They want to see if you can use those skills to drive a business and product forward. We made this course to fill in the biggest gaps between the classroom and the work professional designers do everyday.
Who is this course for
01
You’re a beginner in UX, who wants to build your skills and portfolio
02
You’re looking for your first job in UX design, and want to learn the skills that will help you stand out from the pack
03
You want to explore a career in UX design as a freelancer or consultant
What you’ll get out of this course
Learn the Fundamentals of UX Design for Business Goals
See examples and common scenarios, and how business goals can impact your design decisions. Learn the terms, processes, and skills needed to find the balance.
Design real solutions for real clients
You'll work on 2 projects for real businesses, and create solutions that meet their user needs and business goals.
Create impressive portfolio projects that showcase on-the-job skills
Get professional case study templates and guidance to easily show off your work and skills to employers
Learn to work with stakeholders & clients to design for user and business goals
You'll be able to ask the right questions to a stakeholder to win their trust and define their business objectives.
Measure and improve outcomes for users and businesses
Learn the key metrics and frameworks to answer the all-important question - did our design actually solve the problem?
Get individualized feedback on your work
This course includes
6 interactive live sessions
Lifetime access to course materials
34 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
UX Design for Business Goals
Course syllabus
Week 1
Feb
5
🔴 Live Session 1: Project Kickoff and Fundamentals
Feb
7
🔴 Live Session 2: Balancing Business & User Goals
Feb
8
🔴 Live Session 3: Refining Our Design Solutions & Projects
📌 Week 1: All Resources, Recording, & Templates
Course Introduction and Overview
Balancing Business & User Goals
Get Your First Project Brief
Stakeholder Research
What's Next?
Understanding Our Users
Mastering User Research, Personas, and Synthesis
Generate Ideas for Business-Driven Designs
Collaboration and Feedback Session
Refining Our Design Solutions
Present Your Work Like a Pro
Week 2
Feb
12
🔴 Live Session 4: Measuring the Impact of Our Designs
Feb
14
🔴 Live Session 5: Using Feedback to Drive Business Goals
Feb
15
🔴 Live Session 6: Refining our Designs & Presentations
📌 Week 2: All Resources, Recording, & Templates
MentorBuddies Project Brief and Overview
Identifying Business Goals
Deep Dive into Metrics and Analytics
Synthesizing User Feedback
Sketching Solutions
Team Collaboration & Feedback
Refining Our Solutions
Present Your Work Like a Pro
Post-course
Bonus
Modules
4.7 (10 ratings)
What students are saying
Build your skills, portfolio, and confidence in a small class of friendly designers
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Lots of fun, zero filler 🙅🏽
01
Create portfolio projects with real clients, and show your ability to design for user and business goals
02
Learn on-the-job UX skills like stakeholder interviews, analytics, metrics, and other important skills to create business impact
03
Get step-by-step guidance and feedback from an expert instructor, along with design templates and other resources.
Get hands-on experience designing for real businesses
What we'll do
Learn the business goals of a working farm that supplies veggies to New York restaurants.
Dive into stakeholder interviews, user feedback, and business strategy to design a solution that helps chefs and farmers work together seamlessly.
You'll create
A design solution and portfolio project showing your ability to design for user and business goals
Learn how to measure, test, and achieve business goals
What we'll do
Help MentorBuddies connect students with mentors while creating new business opportunities.
We'll dive into analytics, metrics, user feedback, and more to improve the onboarding process of getting new users to join.
You'll create
A design solution and portfolio presentation presenting your work, and highlighting your ability to design for user and business goals
Join a group of alumni who took the next step in their UX Design careers
Kris
Mark
Olivia
Corinna
Nick
Greg
Work with other designers who like learning by doing
Learn the keys of business strategy, and put them into action with step-by-step guidance.
Templates, resources, and guidance to showcase your work like a pro
Portfolio templates, design files, and dozens (hundreds?) of resources to kickstart your work.
Meet Your Instructor
Joe Formica
Founder & Lead Instructor, Bitesize UX
Joe believes that when it comes to UX design, there's no substitute for learning by doing.
Joe has taught UX Design at General Assembly in New York for eight years as a Distinguished Faculty Member, and has created and taught Entrepreneurship courses at Fordham University Business School. Through these roles, he has worked with thousands of designers-in-training to help them take the next steps in their career.
In addition to teaching, Joe has been a self-employed Senior Product Designer for the past 10+ years. He has worked with dozens of clients, ranging from Fortune 500 companies, to new startups, where he has played an integral role in their growth and success.
All Bitesize courses are hands-on, project based, and beginner friendly. If you take a class with Joe, you’re guaranteed to walk out with a tangible project that you're proud to show off to the world.
2 Week Course schedule
9 hours / week
Course Prework
1 hour
Complete a short introduction lesson to get familiar with the course, your classmates, and to help your instructor understand your goals.
Live Sessions
Mon | Wed | Thurs | 6:00pm - 9:00pm EST
Live sessions on Zoom take place on Monday, Wednesday, and Thursday evenings for both weeks. Recordings, resources, templates, and slides are posted the next day to review or catch up on if you weren't able to make a session.
Next Steps and Feedback
30 Days
Upon completion of the course, you'll receive your certificate, next steps, and a 30 day window to submit your project and receive feedback.