Use Video Messaging to Differentiate Your Brand and Generate Business

New
·

2 Weeks

·

Cohort-based Course

Produce powerful, professional (no-or-low-cost) videos to build relationships and drive sales from both potential and current clients.

Hosted by

Lori Berson and Evon Rosen

UCLA & Art Center Instructors, Authors, 50+ years growing SMBs & Fortune 500s

Course overview

Become a Video Messaging Pro

Whether you’re already using video or just getting started, create effective prospecting videos using proven frameworks, tools, tactics, and templates and see your outreach efforts improve.

This course is for you if you are a...

01

Business owner who wants to book more business without the expense of hiring staff.

02

Salesperson or marketer who finds it difficult to break through a cluttered inbox.

03

Solopreneur or business professional who struggles to increase engagement.

In This Course, You'll:

Develop a video messaging strategy.

Establish a plan to serve as a foundation for your videos.

Produce your prospecting video without hiring an agency or adding staff.

Write, record, and edit a prospecting video to use in your business outreach efforts.

Create a video thumbnail.

Design a compelling custom image to increase viewership.

Compose a prospecting email for your video.

Develop an email message that incorporates your video for improved open rates.


Seamlessly incorporate video into your outreach cadence to deliver results, faster.

Discover when and how to use video to efficiently attract and retain clients and book new business. Plus, learn about other video messaging opportunities.

Define success.

Monitor and measure your video efforts by learning how to track activity and engagement. Identify what's working and when to pivot.

What People are Saying

        My account executive was trained by Lori and immediately started creating sales videos. As a result, we had a better email open rate and closed twice the business within 2 weeks. I highly recommend this course for all salespeople and business owners.
Max Gerdts

Max Gerdts

President & CEO, Rapid Product Solutions
        This is an incredibly insightful, timely course from a very successful marketing expert. I've known Lori for many years, and I deeply respect her comprehensive understanding of video marketing strategy. I strongly recommend this course to anyone looking to jet-propel their business.
Doug Levinson

Doug Levinson

Principal, Strategy That Rocks, LLC --- Powerfully Integrated Management Consulting
        This course makes selling my services much easier. Doing these videos myself saves me a lot of money.
Alan Kopp

Alan Kopp

Independent IT Consultant
        This course is a game changer. These video skills allow me to promote my services and my firm without hiring expensive agencies.
Michael Brown

Michael Brown

Attorney at Law, Hemar, Rousso & Heald, LLP

Meet Your Instructors

Lori Berson

Lori Berson

Creative Marketing Strategist

Founder and principal of BersonDeanStevens, Inc., a strategic marketing agency that helps industry leaders (Charles Schwab, Dole, Fisher Investments, Anthem) differentiate their brand(s), achieve business goals, and create long-term value. In addition to co-authoring “Ready-Made Marketing,” a DIY marketing resource for business owners and professionals, she has taught advertising and marketing courses at UCLA and Art Center College of Design (her alma maters). 

Evon Rosen

Evon Rosen

Marketing Strategy, Content Ideation, and Development

An independent marketing consultant known for developing and enhancing brands, growing market share, facilitating client retention, and increasing profits for business professionals and companies large and small (City National Bank, First Federal Bank of CA, Celtic Capital Corporation). She has developed award-winning creative and has had numerous articles and white papers published in both local and national publications. For the past ten years, Evon has been an integral part of the BersonDeanStevens team. Evon is co-author of “Ready-Made Marketing,” a DIY marketing resource for business owners and professionals.

A pattern of wavy dots
Join an upcoming cohort

Use Video Messaging to Differentiate Your Brand and Generate Business

Cohort 1

$499 USD

Dates

Jan 16 - 23, 2023

Payment Deadline

Jan 15, 2023

Course Syllabus

01

Develop a Video Prospecting Strategy to Drive Revenue

Set your goals, identify and research your target audience, and discover the best methods and channels to reach them.


Walk away with the framework to maximize the deliverability and engagement of your outreach video.

02

Video Production

Write, film, and edit your outreach video with our hands-on instruction, production tips, proven processes, examples, free tools, and live critiques.

03

Thumbnail Design & Outreach Email

Design a custom image to ensure maximum engagement with your video.


Compose a personalized outreach email that breaks through your recipients' inbox clutter to get your video seen.

04

Reusable Video Library

In addition to custom video messages, learn how to produce semi-custom and reusable videos that will grow into a library you can send to multiple recipients, not just a series of one-off video messages.

05

Measure Success and Optimize

Email opens/clicks and video watch time are important for understanding the performance of your efforts. Learn best practices and what to monitor and measure to know what's working and how to optimize your video messages.

06

Bonus: Customizable Templates, Guidebooks, and More!

In addition to the three 90-minute interactive sessions and 1-hour bonus session, you'll get access to free tools, customizable video scripts and email templates, cheat sheets, guidebooks, and checklists to produce winning videos that will open up new opportunities, including jobs, projects, and clients.

Course Schedule

6-10 hours per week
  • Monday, Wednesday, and Thursday

    4:00pm - 5:30pm PT

    Each session will include an interactive lecture and breakout groups. Most of the work will be done during class with live feedback from the instructors and your peers.

  • Bonus Session: Tuesday

    10am - 11:00 am PT

    Final video critique and additional Q&A.

Learning is better with cohorts

Learning is better with cohorts

Active Hands-On Learning

This course builds on live workshops, hands-on projects, and critiques from the instructors.

Interactive and Pproject-Based

You’ll be interacting with other learners through breakout rooms and project teams.

Learn with a Cohort of Peers

Join a community of like-minded people who want to learn and grow alongside you.

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Is this an expert level course?
Do I need any special equipment or software?
Will there be assignments?
Will I get access to Lori and Evon?
A pattern of wavy dots
Join an upcoming cohort

Use Video Messaging to Differentiate Your Brand and Generate Business

Cohort 1

$499 USD

Dates

Jan 16 - 23, 2023

Payment Deadline

Jan 15, 2023

$499 USD

New
·

2 Weeks