AI-Powered Video Messages to Generate Sales
2 Days
·Cohort-based Course
AI makes it easier to produce powerful, professional (no-or-low-cost) videos to build relationships and drive sales.
AI-Powered Video Messages to Generate Sales
2 Days
·Cohort-based Course
AI makes it easier to produce powerful, professional (no-or-low-cost) videos to build relationships and drive sales.
Hosted by
Lori Berson and Evon Rosen
UCLA & Art Center Instructors, Authors, 50+ years growing SMBs to Fortune 500s
Course overview
Become a Video Messaging Pro
Whether you’re already using video or just getting started, create effective prospecting videos powered by AI. You'll get proven frameworks, tools, and tactics to improve your outreach efforts.
This course is for you if you are a...
01
Business owner who wants to book more business without the expense of hiring staff.
02
Salesperson or marketer looking to break through a cluttered inbox.
03
Solopreneur or business professional who struggles to increase engagement.
In This Course, You'll:
Develop a video messaging strategy.
Establish a plan to serve as a foundation for your videos.
Produce your prospecting video without hiring an agency or adding staff.
Draft a script using AI, record, and edit a prospecting video to use in your business outreach efforts.
Create a video thumbnail with or without AI.
Design a compelling custom image to increase viewership with Canva or other AI platforms.
Compose a prospecting email for your video using AI.
Develop an email message that incorporates your video for improved open rates.
Seamlessly incorporate video into your outreach cadence to deliver results, faster.
Discover when and how to use video to efficiently attract and retain clients and book new business. Plus, learn about other video messaging opportunities.
Define success.
Monitor and measure your video efforts by learning how to track activity and engagement. Identify what's working and when to pivot.
AI-Powered Video Messages to Generate Sales
What People are Saying
Max Gerdts
Doug Levinson
Alan Kopp
Michael Brown
Meet Your Instructors
Lori Berson
Creative Marketing Strategist
Founder and principal of BersonDeanStevens, Inc., a strategic marketing agency that helps industry leaders (Charles Schwab, Dole, Fisher Investments, Anthem) differentiate their brand(s), achieve business goals, and create long-term value. In addition to co-authoring “Ready-Made Marketing,” a DIY marketing resource for business owners and professionals, she has taught advertising and marketing courses at UCLA and Art Center College of Design (her alma maters).
Evon Rosen
Marketing Strategy, Content Ideation, and Development
An independent marketing consultant known for developing and enhancing brands, growing market share, facilitating client retention, and increasing profits for business professionals and companies large and small (City National Bank, First Federal Bank of CA, Celtic Capital Corporation). She has developed award-winning creative and has had numerous articles and white papers published in both local and national publications. For the past ten years, Evon has been an integral part of the BersonDeanStevens team. Evon is co-author of “Ready-Made Marketing,” a DIY marketing resource for business owners and professionals.
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AI-Powered Video Messages to Generate Sales
Course Syllabus
01
Develop a Video Prospecting Strategy to Drive Revenue
Set your goals, identify and research your target audience, and discover the best methods and channels to reach them.
Walk away with the framework to maximize the deliverability and engagement of your outreach video.
02
Video Production
Write (with AI), film, and edit your outreach video with our hands-on instruction, production tips, proven processes, examples, free resources, and live critiques.
03
Thumbnail Design & Outreach Email
Design a custom image using AI to ensure maximum engagement with your video.
Compose a personalized outreach email with AI that breaks through your recipients' inbox clutter to get your video seen.
04
Reusable Video Library
In addition to custom video messages, learn how to produce semi-custom and reusable videos that will grow into a library you can send to multiple recipients, not just a series of one-off video messages.
05
Measure Success and Optimize
Email opens/clicks and video watch time are important for understanding the performance of your efforts. Learn best practices and what to monitor and measure to know what's working and how to optimize your video messages.
06
Bonus: Customizable AI Prompts, Free Resources, and More!
In addition to the two 90-minute interactive sessions and 1/2-hour bonus session, you'll get access to free resources, customizable AI prompts for video scripts and emails, cheat sheets, and checklists to produce winning videos that will open up new opportunities, including jobs, projects, and clients.
Course Schedule
3-3.5 hours
Tuesday and Wednesday
4:00pm - 5:30pm PT
Each session will include an interactive lecture and breakout groups. Most of the work will be done during class with live feedback from the instructors and your peers.
Bonus Session: Thursday
4:00 pm - 4:30 am PT
Questions and answers.
Learning is better with cohorts
Active Hands-On Learning
This course builds on live workshops, hands-on projects, and critiques from the instructors.
Interactive and Pproject-Based
You’ll be interacting with other learners through breakout rooms and project teams.
Learn with a Cohort of Peers
Join a community of like-minded people who want to learn and grow alongside you.