Search – a primary traffic and growth driver for brands, is undergoing a major transformation. Currently, over 58% of searches result in “zero clicks”, never leaving the search results page.

The rapid advancement of LLMs like ChatGPT, Gemini, and Claude, Perplexity, along with evolution of voice assistants such as Alexa, Siri and Google Assistant, is shifting the paradigm from traditional search engines to more dynamic “answer engines”. These answer engines are shaping a new era of SEO and search marketing and for the first time it’s not dominated by Google. Though, this shift is accelerated by Google’s launch of AI Overview and OpenAI’s launch of SearchGPT, both zero-click experiences that signal the dawn of the AI Search era. 

This is a unique opportunity for a brands to have a first mover advantage in the newly created digital shelve of AI search and LLMs.

Why enroll in this course?

- Assess and mitigate the impact of AI search on your content and brand

- Build your AI search strategy across LLMs and answer engines

- Get our proprietary assessment sheets to measure the impact across your digital assets 

- Reaching high-intent audiences with interest in getting value out of their engagement online

- Get our proven strategy framework that works across leading LLMs today

- Augment your existing content & SEO strategy to continue to win in an AI search world!