Every day, more of your audience gets instant answers from AI without ever clicking a link. Currently, over 58% of searches result in “zero clicks,” as users find what they need right on the results page. The rise of large language models like ChatGPT, Google’s Gemini, and Claude, along with voice assistants like Alexa and Siri, is transforming traditional search into a world of direct answers. This is organic search’s next chapter – an era where answer engines dominate.

WHAT TO EXPECT:

This is an interactive course with Q&A, examples, exercises that you can apply to your Organic Search Strategies to win in the AI search space. There are 3 hours of live instruction taught personally by Mostafa on Zoom. We will focus on both the "why" and tactical pieces around the "how." In these 2 days, you will come away with knowing how the space is evolving, ideas on how other brands are winning in this space, framework and methodology for your brand to win.

The course also includes:

• Assessing and mitigating the impact of AI search on your content and brand

• Our proprietary assessment sheets to measure the impact across your digital assets

• Our proven strategy framework that works across leading LLMs today

• Real-life examples

• Hands-on exercises

• Detailed guides on answer engine optimization for self study

• Homework to put concepts into practice

• All Zoom workshops are live, taught by Mostafa

We give you a new playbook as this course delves into cutting-edge research of AI Search, search marketing and equips you with hands-on practice to thrive in the AI search era. You will discover how to adapt your content strategy for AI answer engines so you continue to attract customers organically, even as algorithms and user behaviors shift. You will learn alongside fellow marketers who are also trying to solve a similar marketing problem and also get live feedback from Mostafa during live sessions.

WHO WILL BENEFIT MOST FROM THIS COURSE:

This course is designed for marketers, founders, and growth strategists who recognize that AI is reshaping search—and want to stay ahead of the curve. If you’re eager to understand how AI-driven answer engines work and how to ensure your brand remains visible in this new landscape, this course is for you.

Folks who will get the most from this course tend to be the following:

• You are on the organic growth team and need to adapt your SEO and content strategy for AI-driven search engines like ChatGPT, Perplexity, and Google’s AI-generated answers.

• You believe in first-mover advantage and want to develop strategies before the competition fully grasps the implications of AI in search.

• You’re on a lean team that needs to move fast—you don’t have the luxury of waiting for “best practices” to emerge, so you want a proven playbook to execute now.

• You are a practitioner who likes hands-on learning—you want more than just theory; you’re ready to apply real-world insights, conduct research, and work through live AI Search audits of top brands.

This course will bring together a forward-thinking group of marketers, growth leaders, and founders who are serious about evolving their approach to Organic Search.

WHO THIS IS NOT FOR:

• This is not for you if you are looking for generic, traditional SEO tactics like keyword stuffing and backlink farming, this course will challenge your thinking—we focus on next-generation strategies for AI-driven search.

• This is not for you if you want 1:1 coaching. While you will have the opportunity to engage in live Q&A and discussions, this is a cohort-based course, not a private consulting session.

• This is not for you if you believe SEO won’t change. If you think existing SEO will remain the same despite AI advancements.

• This is not for you if you expect instant results without effort. Mastering Answer Engine Optimization requires understanding new systems, testing strategies, and iterating—you will leave with a proven framework but must continue refining it over time.

• This is not for you if you prefer a slow, passive learning experience. This course is fast-paced, immersive, and action-driven—you’ll be actively working on your own brand’s search presence and analyzing real AI Search audits throughout the course.

This is a unique opportunity for a brands to have a first mover advantage in the newly created digital shelve of AI search and LLMs.