Search as we know it has changed forever. It's time for a new playbook.
Every day, your customers get instant answers about your brand from ChatGPT, Gemini, Perplexity, and other LLMS without ever clicking a link. By 2028, 50% of brand discovery will happen through generative AI. AI Search leads already convert 2x better than traditional channels. And for the first time in 25 years, the disruption to search is coming from outside Google.
But most brands are still running the old SEO playbook.
This course exists to change that.
Built by Mostafa ElBermawy, Founder of NoGood and Goodie AI, one of the first platforms built for end-to-end AEO optimization. He created the first AEO course on Maven.
We analyzed millions of prompts across LLMs, including AI Overview, AI Mode, ChatGPT, Gemini, Claude, and Grok, to build a framework that actually works. This isn't theory, it's a proven, research-backed playbook used by leading brands today.
In 2 live sessions with Mostafa, you will walk away with:
A full AEO strategy and framework to keep your brand visible across every major AI search platform
How Social is Reshaping AI Search
Real brand AEO - see exactly how leading brands are winning in AI Search and how to replicate it
This is your first-mover advantage.
What you’ll learn
This course is your playbook for AI Search—master answer engine optimization to keep your brand visible on ChatGPT, Google’s AI & beyond.
Explore how ChatGPT, Google AI Overview, AI Mode, Perplexity, Gemini, and more decide which brands to feature in AI responses.
Learn the insider mechanics of these systems so you can make them work in your favor.
Discover what's driving the shift from traditional search engines to LLM-powered answer engines.
Learn how to enhance your current content strategy to ensure AI platforms feature your brand's content.
Apply the U.H.E.E.A.T. framework to create content that AI platforms consistently cite and surface.
Learn how social platforms like TikTok, YouTube, and Instagram are now directly influencing AI search results.
Build an earned media and citation strategy to increase your brand's co-occurrence across LLMs.
Learn robots.txt, LLMs.txt, semantic chunking, and AI crawlability best practices for AI Search Optimization
Learn how to effectively track your performance in AI-driven search by identifying the key metrics that matter most for your brand.
See how probabilistic metrics like Visibility Score, Share of Voice, and Sentiment Score track across LLMs.
Explore AEO audits from leading brands to see how they are adapting to AI-powered search.
Learn directly from Mostafa
Mostafa ElBermawy
CEO & Founder of NoGood and Goodie AI
Who this course is for
Marketing, product or growth leaders seeking to understand the new search shift and how to incorporate into wider product or GTM strategy.
Seasoned search and content experts seeking to augment and improve their playbooks to navigate the change from traditional to AI search
Junior marketers seeking to master the new world of AI Search and SEO 3.0 and get actionable insight to drive value in their respective role
What's included
Live sessions
Learn directly from Mostafa ElBermawy in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Free resource
Build Your AI Search Strategy Beyond SEO
Learn how AI search is impacting organic growth
Learn how AI search is transforming traffic, brand visibility, and the need for an AI-driven strategy to stay ahead.
Build AI search strategy & future-proofing content
Learn techniques to optimize your content and SEO assets for AI-powered Answer Engines like ChatGPT, Gemini, and more.
Measure & track AI Search performance
Set up monitoring to track AI search visibility and measure impact effectively, capturing metrics competitors may misses
Schedule
Live sessions
2 hrs
2 days of live, 1-hour sessions taught by Mostafa ElBermawy.
Wed, Jun 10
4:00 PM—5:00 PM (UTC)
Thu, Jun 11
4:00 PM—5:00 PM (UTC)
Frequently asked questions
$499
USD