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Newsletter Launchpad

Shake up your 9-5 life

Spark new ideas

Start a newsletter

Louie Bacaj
Chris Wong


Louie Bacaj, Chris Wong

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A newsletter is the fastest way to transform from consumer to creator.

Learn an effortless system and go from zero newsletters to four in just four weeks.

Your Journey

Take your first step
  • Every journey starts with a scary first step. We'll show you a low downside, high upside process to get you over that hump
  • The secret isn't just working harder or working smarter - it's doing things other people perceive as risky
Produce your weekly newsletter
  • Develop a consistent habit and produce four newsletters in four weeks
  • Learn an iterative system to test what's easy and what's interesting
  • Refine your process through feedback from your classmates
  • Learn the right technology to help you publish painlessly

Build your resume beyond your Linkedin profile
  • Develop a reputation
  • Improve your writing skills
  • Improve your curation skills
  • Get ahead at your job by becoming a clearer thinker and a better communicator
Find your tribe
  • Attract an audience, explore and refine your ideas, discover future collaborators.
  • Build a foundation for serendipity.

This course is for you if...


You're sick of being a cog in the machine but don't know how to get out of the rut.


You're endlessly consuming without a creative outlet.


You're tired of being unappreciated but don't know how to show value.


You're frustrated watching from the sidelines while others compound knowledge and grow.


You've changed your boss, job, or career but nothing's really changed.


You just spent 25 hours this week in Zoom meetings and next week has 28.

Course schedule

~5 hours per week
  • Mondays & Thursdays
    8:30pm - 10:00pm ET

    7 Sessions - No session on May 30 due to the Memorial Day Holiday.

  • May 9, 2022

    First Session is May 9th, Last Session is June 2.

  • Weekly projects
    1-2 hours per week

    Students will produce and give feedback on a newsletter each week.

Course syllabus


Getting started with Newsletters
  • Get set up with a platform
  • Demystifying the types of newsletters
  • Submit your first newsletter for feedback


How to keep publishing
  • The systems that work
  • The feedback loops that lead to compounding knowledge
  • Publish your first newsletter
  • Start on the second one for feedback


The psychology of online writing
  • The fears of getting out there
  • Overcoming procrastination and an inability to find time
  • Publish your second newsletter
  • Submit your third one for feedback


Getting out there
  • How to grow your newsletter
  • How newsletters lead to other channels
  • Publish your third newsletter
  • Submit your fourth one for feedback

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?

See what people are saying

        Louie and Chris have nailed an approach to make insightful newsletters that are a joy to read.
Cam Houser
Cam Houser
Founder: Minimum Viable Video, 3 Day Startup
        Always a great read Louie. You’ve taken over from Tim Ferriss and David Perell as my fav Friday newsletter. Much more relatable. The memes always make me chuckle + the motivation fires me up.
Tommy Lee
Tommy Lee
Visual Handprint, Prospecting Purpose
        Unknown Unknown's is one I look forward to in my inbox every week. Seeing his persistence to write every week motivates me to do so. Exploring his weekly discoveries is like being guided by a thoughtful curator, reminding me that there is still good content on the internet.
Christin Chong
Christin Chong
Founder: Stop the Swirl, Honey Ritual
        Nice edition, Chris! I like the sources you're drawing from! You always have the best reading recommendations for new authors to follow. Looking forward to more essays as you string them together. Keep it up!!
Jason Daniel
Jason Daniel

Learn from people a few steps ahead of you

Louie Bacaj
Louie Bacaj

Louie's newsletter

Louie Bacaj has sent out 40 newsletters since April 2021. He's a Creator, Entrepreneur, CTO, and co-founder at a startup (Nines). He recently left an engineering career at Walmart where he managed many engineering teams. Louie is a mentor in David Perell's Write of Passage.

He recently created "Timeless Career Advice for Software Engineers", a featured offering on Gumroad.

Chris Wong
Chris Wong

Chris' newsletter

Chris Wong has sent out 35 newsletters since April 2021. He's the founder of Course Clubs, which are like book clubs for self-paced courses. Chris left an eighteen year finance career in 2020. Chris is a community steward in David Perell's Write of Passage.

While we don't claim to be newsletter big shots, we have been consistent in producing newsletters and writing online. We strongly believe the best lessons are from people that were one step ahead of us.

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