GTM Engineer Foundations

A request lands in your inbox: “Can you research these leads and reach out with a personalized email?”

GTM work often starts like this. Hours or days of data pulls, manual research, and copy-paste personalization. The creative spark is there, the capacity is not. Even when an experiment works, it waits for someone to wire it together so the team can actually scale it.

This course turns that bottleneck into your edge. By the end, you will think and build like a GTM engineer. You will take a fuzzy ask and shape it into a small, testable workflow, connect the right signals, automate the last mile without losing the human touch, and prove impact with clean metrics. Two days later, the pilot is live, the team is looking at results, and you know what to scale next. Stakeholders see a repeatable way to measure ROI, the team ships ideas without waiting on a backlog, and you leave with artifacts that speak the language of decision makers.

What you will be able to do

> Connect real buyer signals to concrete actions across your stack

> Personalize at scale while staying credible and empathetic

> Translate vague requests into scoped workflows with clear success criteria

> Stitch data and tools into a

Design fast experiments with guardrails, quantify lif