4.7 (69)
2 Weeks
·Cohort-based Course
What every early stage company needs to know about purpose, position, and personality to build the foundation for a distinctive brand.
4.7 (69)
2 Weeks
·Cohort-based Course
What every early stage company needs to know about purpose, position, and personality to build the foundation for a distinctive brand.
Course overview
Unlock your company's next level of growth by gaining clarity on what you do and why you do it. You can’t be everything to everyone, but you can be something great for someone. Join this two-week crash course to learn how.
01
Early stage startup founders who are just getting started (pre-seed to series A)
02
Growth marketers who want to add brand strategy to your skill set
03
Founding teams at any stage looking to better (re)position your product
Narrow in on your target audience using the concentric circle model
You can't be everything to everyone, so be something great for someone. Define who that someone is for the next 18 months.
Choose the category in which to play
If you don't define your category, someone else will do it for you — and not in a way you'll necessarily like.
Define your foil (what you're up against) in your customers' minds
Startups worry too much about other startups and not enough about the old way of doing things, which is often what loses when you win.
Craft your purpose and use it to make company decisions
Brand is a lens through which to make decisions and your company's purpose is your north star. Articulate one that will make people want to root for you.
Live sessions
Learn directly from Arielle Jackson in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Startup Brand Strategy
10 live sessions • 7 lessons
Apr
24
Apr
25
Apr
25
Apr
27
Apr
28
May
2
May
2
May
4
May
4
May
5
4.7 (69 ratings)
Josh Kopelman
Camille Ricketts
Jay Trinidad
Irving Fain
Vanessa Coleman
Joseph Kitonga
Brett Berson
Jinal Jhaveri
Sola Lawal
Chase Mohseni
Arielle picked up product marketing on the job at Google, where she helped grow Gmail in its early days. At Square, she was one of the first marketers who led the launch of new hardware products and distributed them though >30k retail doors. She then joined a seed stage startup called Cover which hit >1M users in a matter of months before being snapped up by Twitter.
Since then, she's worked with hundreds of early stage companies — including Patreon, Loom, Front, Bowery, eero, and even Maven — on their foundational messaging. Now, she's turned the brand strategy work she does at First Round Capital and through her own consulting practice into a cohort-based course. Arielle has a masters in psychology and is more interested in what makes people tick than in attribution modeling.
6-10 hours per week
Introductory session
10:00am - 11:00am PT
The first Monday.
4 workshops
10:00am - 12:00pm PT
Workshops are on Tuesdays and Thursdays from 10:00am to 12:00pm PT to allow for people from as many timezones as possible to attend.
Pre-work / homework
2-4 hours per week
Refine your work with feedback from your instructors and fellow students.
4 office hours
10:00am / 4:00pm PT
Optional office hours follow each of the 4 workshops.
Graduation
10:00am - 10:30am PT
Wrap up on the final Friday.
Active learning, not passive watching
This is a crash course that's taught live and interactively. Workshops aren't simply lectures — there will be live examples, breakout rooms, discussions, and Q&A.
Connect and learn with a cohort of peers
Surround yourself with like-minded people who want to learn and grow alongside you. Get feedback from your peers and instructors to refine your thinking.
Accountability and feedback
Trying to do this on your own is tough. This course keeps you honest and forces you to do the work in a supportive community with expert guidance.
Sign up to be the first to know about course updates.