Archita Sivakumar Fritz is a marketing and strategy consultant with over 20 years of experience in B2B, across manufacturing, MedTech, Life sciences, and SaaS. Archita has successfully launched new products, scaled businesses within new geographies, and led digital and content strategy transformations for Fortune 500, Private Equity and Non-Profit organizations.

Archita has experience in quality management, FDA/ISO compliance, and customer experience management, allows her to provide unique insights and perspectives.

As the founder of Ready, Set, Bold Consulting, Archita specializes in helping businesses create bold strategies that are tailored to their unique needs, so they can not only survive but thrive in today’s ever-changing market.