Product Marketing Bootcamp with Archita
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Product Marketing Bootcamp with Archita
2 Weeks
·Cohort-based Course
Are you ready to shatter the status quo and build product marketing plans that redefine customer engagement and propel your business?
Hosted by
Archita Fritz
20 years in Fortune 500, Private Equity, Startup | Kellogg Business School
Last chance to enroll
5
days
0
hours
20
mins
Course overview
Go from confused and overwhelmed, to clear, as you navigate strategy buy-in.
Are you struggling to breathe new life into mature products?
Is your product losing its competitive edge?
Do you find it challenging to deeply understand your customers' needs and preferences?
Are you facing hurdles when launching new products or expanding into new markets?
Do you struggle to measure the success and impact of your product marketing efforts?
In this bootcamp style class we will dive deep into the art and science of product marketing.
This course includes teaching, peer feedback and discussion, feedback from Archita, case study reviews, real live product marketing teardowns, and templates and resources. By the end of the course, participants will have a solid understanding of how to create a unified product marketing strategy and acquire a comprehensive framework of development a successful go to market strategy.
Who is this course for
01
You are a product manager who wants to improve the lack of effective product positioning & messaging that fails to resonate.
02
You are a marketing leader seeking practical strategies to improve go to market plans and successful product launches.
03
You are a founder/business development leader wearing multiple hats struggling to understand and effectively analyze growth opportunities.
What you’ll get out of this course
Comprehensive Product Marketing Understanding
Gain a deep understanding of product marketing fundamentals, covering key concepts, strategies, and best practices in the field.
Advanced Strategies and Tactics
Learn advanced product marketing strategies and tactics to elevate your approach and drive impactful results in your organization.
Effective Positioning and Messaging
Master the art of crafting compelling product positioning and messaging that resonates with your target audience and sets your offerings apart from the competition.
Market Research and Competitor Analysis
Acquire insights into conducting effective market research and competitor analysis, enabling you to make informed decisions and identify opportunities for growth.
Go-to-Market Excellence
Discover how to create and execute successful go-to-market plans for new products or features, ensuring a smooth and impactful product launch.
What people are saying
Marco L
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Meet your instructor
Archita Fritz
Archita Sivakumar Fritz is a marketing and strategy consultant with over 20 years of experience in B2B, across manufacturing, MedTech, Life sciences, and SaaS. Archita has successfully launched new products, scaled businesses within new geographies, and led digital and content strategy transformations for Fortune 500, Private Equity and Non-Profit organizations.
Archita has experience in quality management, FDA/ISO compliance, and customer experience management, allows her to provide unique insights and perspectives.
As the founder of Ready, Set, Bold Consulting, Archita specializes in helping businesses create bold strategies that are tailored to their unique needs, so they can not only survive but thrive in today’s ever-changing market.
Join an upcoming cohort
Product Marketing Bootcamp with Archita
Cohort 1
$475 USD
Dates
June 14 - 22, 2023
Payment Deadline
June 12, 2023
Don't miss out! Enrollment closes in 5 days
Course syllabus
01
Module 1: Product Marketing Assessment Audit
Introduction to course framework and pre-course assessment review. We will review the results of a pre-course product marketing assessment that you will complete. Through peer and teacher feedback we will identify your most critical product marketing challenges we are looking to solve.
02
Module 2: Product Marketing and Business Alignment
Understanding the Role of Product Marketing, review key concepts and frameworks in product marketing, identify target customers and market segmentation
We will do this through:
- Interactive exercises to analyze target customer profiles
- Group discussions to explore different market segmentation strategies
- Case study review
03
Module 3: Crafting a compelling value proposition
We will define and refine your current value proposition, share best practices for conducting competitive analysis and positioning and dive deep into examples of effective messaging and storytelling for product marketing.
We will do this through:
- Individual exercises
- SWOT Analysis feedback
- Real world guest lecture
04
Product launch strategies and tactics
Learn frameworks to plan and execute on successful product launches. Develop aligned go to market plans and strategies, all while driving cross-functional collaboration for launch success.
We will do this through:
- Group simulation exercise and product marketing launch plan tear down
- Cross functional collaboration brainstorm and real world lecture
05
Marketing Campaign Development and Execution
Learn how to design effective marketing campaigns, select right channels and tactics and measure/analyze campaign performance and post product launch metrics.
We will do this through:
- Collaborative group activity developing a marketing campaign plan for a simulated product
- Interactive discussion on channel selection and campaign optimization
06
Bonus, cheat sheets and more
Aside from the three 90-minute interactive sessions, you will have access to recorded videos, and Archita's marketing templates. (Some topics: how to write better case studies; checklists for aligning marketing goals with overall business objectives, stakeholder analysis, measure the success of marketing campaigns; and more.)
Course schedule
4 hours per week
Wednesday, June 14th
6:00 - 7:30 PM CET
Module 1&2
Each session will involve interactive lecture and breakout groups. Most of the coursework will be done during class.
Wednesday, June 21
6:00 - 7:30 PM CET
Module 3 & 4
Each session will involve interactive lecture and breakout groups. Most of the coursework will be done during class.
Thursday, June 22
6:00 - 7:30 pm CET
Module 5
Each session will involve interactive lecture and breakout groups. Most of the coursework will be done during class.
Thursday, June 22 Mixer + AMA
1 bonus session: 7:30 - 8:30 PM
Students can also join an optional bonus session! Ask Me Anything (AMA) with Archita and guests. We will also celebrate graduation and have a networking mixer with everybody in the course.
Self Paced Lessons
3 hours total
You will also get short videos and separate reading to do on your own time — with forever-access to the material. All will be additive, not required, for full understanding of the course concepts.
20 min 1:1
At your own time
Schedule 20 mins post session 1:1 with Archita ($350 value for FREE). Ask her anything and she will help.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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Join an upcoming cohort
Product Marketing Bootcamp with Archita
Cohort 1
$475 USD
Dates
June 14 - 22, 2023
Payment Deadline
June 12, 2023
Don't miss out! Enrollment closes in 5 days