Maximize Impact with your Marketing Plans
Unlock the potential of your marketing plans! Learn how to align with business goals & collaborate across departments for maximum impact.
20 years in Fortune 500, Private Equity, Non Profit | Kellogg Business School
Are you tired of seeing your marketing efforts not gain the full momentum you seek? Have you been struggling to gain cross-departmental buy-in for your marketing strategy?
Did you know: companies with highly effective cross-functional communication are 3.5 times more likely to outperform their peers.
It's time to break down those silos and start working together towards an enterprise mindset.
This course includes teaching, peer feedback and discussion, feedback from Archita, and templates and resources. By the end of the course, participants will have a solid understanding of how to create a unified business plan that supports cross-functional collaboration and drives marketing success.
You are a marketing manager & you are frustrated with the constant buy in you need from many departments, yet dont get the results you seek.
You are a marketing leader and often feel like you have to justify your teams impact to the rest of the organization.
You are a department head and often are unable to articulate how marketing's effort tie into larger business objectives.
First we will review the results of your pre-course "Cross departmental alignment" assessment and utilize peer review to identify your core problem that needs solving.
Review current state impact and growth potential with and without synergies on marketing and business goals.
Identify goals specific to your need that will drive better synergies between the departments critical to your marketing plan success. eg. KPI's, metrics and communication corridors
Start building a unified business plan that translates your marketing plan to drive the success of your marketing initiatives
Archita Sivakumar Fritz is a marketing and strategy consultant with over 20 years of experience in B2B, across manufacturing, MedTech, Life sciences, and SaaS. Archita has successfully launched new products, scaled businesses within new geographies, and led digital and content strategy transformations for Fortune 500, Private Equity and Non-Profit organizations.
Archita has experience in quality management, FDA/ISO compliance, and customer experience management, allows her to provide unique insights and perspectives.
As the founder of Ready, Set, Bold Consulting, Archita specializes in helping businesses create bold strategies that are tailored to their unique needs, so they can not only survive but thrive in today’s ever-changing market.
Apr 11 - 20, 2023
Apr 9, 2023
Module 1: Assessment Review
Introduction to course framework and pre-course assessment review. We will review the results of a pre-course cross departmental assessment that you will complete. Through peer feedback we will identify your most critical collaboration problem to solve for.
Module 2: Marketing and Business Alignment
An interactive group exercise where we will review case studies and best practice examples of tying in marketing objectives to business goals. We will also define the best communication corridors to drive sustainable engagement with your marketing plans.
Module 3: Evaluate KPI's and Establish Communication Corridors
Business reviews, scorecards, quarterly reviews: how best to turn marketing KPI's into metrics that matter for the overall business.
Start your unified business plan
Utilizing the learnings of the last three modules we will start developing your unified business plan that you can engage your key stakeholders with the very next day.
Bonus, cheat sheets and more
Aside from the four 90-minute interactive sessions, you will have access to recorded videos, and Archita's marketing templates. (Some topics: how to write better case studies; checklists for aligning marketing goals with overall business objectives, stakeholder analysis, measure the success of marketing campaigns; and more.)
3:00 PM to 4:30 PM CET
Each session will involve interactive lecture and breakout groups. Most of the coursework will be done during class.
2 bonus sessions
Students can also join two optional bonus sessions! One pre-course meet & greet, and one Ask Me Anything (AMA) with Archita and guests. We will have two guests that will join us and will share best practices they have implemented successfully in large Fortune 500 comp
3 hours total
You will also get short videos and separate reading to do on your own time — with forever-access to the material. All will be additive, not required, for full understanding of the course concepts.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Apr 11 - 20, 2023
Apr 9, 2023