Develop Your Social Media Marketing Strategy in 4 weeks

Create your presence, develop content that works and learn to advertise and measure your success on the main social media platforms

Develop Your Social Media Marketing Strategy in 4 weeks
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A 4-week-long hands-on course to help you profile your brand on social media, develop your content roadmap and effectively interact with the people interested in what you have to offer. At the end of this course, you will have a blueprint for your social media marketing success.

See what people are saying

        The course is extremely helpful and is taught in a very engaging way. Anke is a superb instructor who believes in clearing the concepts through real-life examples, making learning easy and effective.
RC
RC
        Very informative course. I enjoyed the videos and practical examples throughout the course. Lectures were presented in an enthusiastic way. Lots of practical advice and tips given.
CT
CT
        Super love this course! It's clear, concise and the assignments are challenging but it really sharpens your understanding of the topic as well as practice doing the lessons yourself.
JD
JD
        I have learned a lot from this course, understanding the unique characteristics of the platforms as well as how to target your audience... the customer journey is something that meant a lot to me and yes thanks once again for all the information shared :)
J
J
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Social Media Strategies

If you want to learn how to be effective with social media marketing, then this course is for you

01

The aspiring social media marketer

02

The marketer or salesperson who wants to become more effective with social

03

The business owner who needs to put their brand on the map

Key outcomes

Lay your social media foundation

Preparation builds confidence. Define your target audience, select the best social media channels for you and decide on your tone of voice.

Establish your social media presence

Create your social media profiles, plan your content, create content your customers want and manage your content calendar

Build a following

Successfully engage followers, effectively advertise to reach beyond your initial customer base.

Measure and optimize for success

Use the right metrics and reports to evaluate and optimize your social media marketing.

Meet your instructor

Anke Audenaert
Anke Audenaert
Founder and CEO at Aptly
  • Founder of JumpTime (sold to OpenX)
  • Adjunct Professor, UCLA Anderson School of Management
  • An instructor to millions of digital marketers and marketing analytics students around the world

Course syllabus

01

Building your social media strategy foundation

Learn to understand your customer and prepare your social media presence

02

Establish your social media presence

Content is critical! Build a content strategy utilizing valuable industry frameworks

03

Build a following

Strategies for building a following, interacting with your customers and implementing advertising

04

The metrics that matter in social media

Learn to focus on the data that matters to your unique goals; how to use the metric tools; and how to measure what is and what is not working

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Social Media Strategies

Course introduction

See you in class!

Learning is better with cohorts

Learning is better with cohorts
Active, not passive

This course focuses on live workshops and hands-on projects

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community

Learn with a cohort of peers

Surround yourself with like-minded people who want to grow alongside you

Frequently Asked Questions

I work full-time, what is the expected time commitment?
Will there be a student community?
What’s the refund policy?
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Social Media Strategies