Create your presence, develop content that works and learn to advertise and measure your success on the main social media platforms
A 4-week-long hands-on course to help you profile your brand on social media, develop your content roadmap and effectively interact with the people interested in what you have to offer. At the end of this course, you will have a blueprint for your social media marketing success.
The aspiring social media marketer
The marketer or salesperson who wants to become more effective with social
The business owner who needs to put their brand on the map
Preparation builds confidence. Define your target audience, select the best social media channels for you and decide on your tone of voice.
Create your social media profiles, plan your content, create content your customers want and manage your content calendar
Successfully engage followers, effectively advertise to reach beyond your initial customer base.
Use the right metrics and reports to evaluate and optimize your social media marketing.
Learn to understand your customer and prepare your social media presence
Content is critical! Build a content strategy utilizing valuable industry frameworks
Strategies for building a following, interacting with your customers and implementing advertising
Learn to focus on the data that matters to your unique goals; how to use the metric tools; and how to measure what is and what is not working
This course focuses on live workshops and hands-on projects
You’ll be learning in public through breakout rooms and an engaged community
Surround yourself with like-minded people who want to grow alongside you