Social Media Strategies
Social Media Strategies
8.3
(6 ratings)
5 Weeks
·Cohort-based Course
Create your presence, develop content that works and learn to advertise and measure your success on the main social media platforms
Social Media Strategies
8.3
(6 ratings)
5 Weeks
·Cohort-based Course
Create your presence, develop content that works and learn to advertise and measure your success on the main social media platforms
Get notified about the next cohort
Hosted by
Anke Audenaert
Course overview
Develop Your Social Media Marketing Strategy in 4 weeks
A 4-week-long hands-on course to help you profile your brand on social media, develop your content roadmap and effectively interact with the people interested in what you have to offer. At the end of this course, you will have a blueprint for your social media marketing success.
If you want to learn how to be effective with social media marketing, then this course is for you
01
The aspiring social media marketer
02
The marketer or salesperson who wants to become more effective with social
03
The business owner who needs to put their brand on the map
Key outcomes
Lay your social media foundation
Preparation builds confidence. Define your target audience, select the best social media channels for you and decide on your tone of voice.
Establish your social media presence
Create your social media profiles, plan your content, create content your customers want and manage your content calendar
Build a following
Successfully engage followers, effectively advertise to reach beyond your initial customer base.
Measure and optimize for success
Use the right metrics and reports to evaluate and optimize your social media marketing.
8.3
(6 ratings)
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Meet your instructor
Anke Audenaert
Founder and CEO at Aptly
- Founder of JumpTime (sold to OpenX)
- Adjunct Professor, UCLA Anderson School of Management
- An instructor to millions of digital marketers and marketing analytics students around the world
Course syllabus
01
Building your social media strategy foundation
Learn to understand your customer and prepare your social media presence
02
Establish your social media presence
Content is critical! Build a content strategy utilizing valuable industry frameworks
03
Build a following
Strategies for building a following, interacting with your customers and implementing advertising
04
The metrics that matter in social media
Learn to focus on the data that matters to your unique goals; how to use the metric tools; and how to measure what is and what is not working
Course introduction
See you in class!
Learning is better with cohorts
Active, not passive
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you
Frequently Asked Questions
I work full-time, what is the expected time commitment?
Will there be a student community?
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