Social Media Strategies
Create your presence, develop content that works and learn to advertise and measure your success on the main social media platforms
This course is no longer available.
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Course overview
Develop Your Social Media Marketing Strategy in 4 weeks
A 4-week-long hands-on course to help you profile your brand on social media, develop your content roadmap and effectively interact with the people interested in what you have to offer. At the end of this course, you will have a blueprint for your social media marketing success.
If you want to learn how to be effective with social media marketing, then this course is for you
01
The aspiring social media marketer
02
The marketer or salesperson who wants to become more effective with social
03
The business owner who needs to put their brand on the map
Key outcomes
Lay your social media foundation
Preparation builds confidence. Define your target audience, select the best social media channels for you and decide on your tone of voice.
Establish your social media presence
Create your social media profiles, plan your content, create content your customers want and manage your content calendar
Build a following
Successfully engage followers, effectively advertise to reach beyond your initial customer base.
Measure and optimize for success
Use the right metrics and reports to evaluate and optimize your social media marketing.
See what people are saying
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JD
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Meet your instructor
Anke Audenaert
Anke Audenaert
Founder and CEO at Aptly
- Founder of JumpTime (sold to OpenX)
- Adjunct Professor, UCLA Anderson School of Management
- An instructor to millions of digital marketers and marketing analytics students around the world
Course introduction
See you in class!
Learning is better with cohorts
Active, not passive
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you