A weekend sprint for people ready to cultivate a space people never want to leave.
If you've got some strong opinions, here's a bit of good news:
The best communities are built by jerks.
It takes guts to go where they are and talk with them on their terms. It's much easier to hope they come to you.
By building for the ones that matter, you're committing to ignoring the masses.
Taking care of a community means you're on the hook to preserve the culture you've built.
Even you. Even me. Even the most stoic or professional folks: they're all dealing with stuff, and you're going to have to navigate the murky waters.
You're going to start by choosing a unique community model to kick off as your strategic starting point, tying it directly to your business goals.
Next, you're going to design a community identity that cannot be replicated, along with a social identity that attracts just the right people.
Here, you will construct member pathways that optimize for retention, along with breaking down participation cycles to understand how to activate your power users.
Lastly, we'll examine common community platforms along with their pros and cons, working to pick the one that serves your specific community needs.
Along the way we'll be talking EQ, communication, and the superpower that is jerkiness.
"Community building" is not a new trend; it's been around since the beginning.
Brands are just now catching on, and often doing it very wrong.
Your community will be your greatest brand advocates.
Products and services can be duplicated. Community cannot.
A sticky community means more money, time, and attention.
You won't have to wonder if it's working. You can just ask.
An Aspiring Community Leader who wants a full-launch framework
A Founder ready to create loyal, engaged brand advocates
A jerk (like me) who wants to unlock their members' full potential
The companies that build community will always be ahead of those who don't.
It is a superpower to make people valued and connected. I have that superpower, and it's teachable.
Communities have been my focus for almost 20 yrs. I've worked with both founding teams and fortune 1000 companies on their launch plans, and I have a long track record of scaling engaged communities.
Information will come fast, bypassing the endless-research-overanalyzation part.
We will put pen to paper, share work, get feedback, and make rapid improvements.
The pace of a sprint results in lots of energy, fewer zoom comas.
On Saturday we'll cover the foundation of community + brass tacks decisions. We'll look at several case studies of both successful and failed communities.
On day two we'll discuss how to work emotional intelligence into community building as well as two frameworks for preserving quality as you scale.
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