Build a distinctive community in 2 days


A weekend sprint for people ready to cultivate a space people never want to leave.


April MacLean, Senior Community Manager | HubSpot

with

April MacLean, Senior Community Manager | HubSpot

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If you've got some strong opinions, here's a bit of good news:


The best communities are built by jerks.

Why jerks?

Because it takes guts

It takes guts to go where they are and talk with them on their terms. It's much easier to hope they come to you.

Because you're not for everyone

By building for the ones that matter, you're committing to ignoring the masses.

Because you're gonna have to get tough

Taking care of a community means you're on the hook to preserve the culture you've built.

Because humans are irrational

Even you. Even me. Even the most stoic or professional folks: they're all dealing with stuff, and you're going to have to navigate the murky waters.

We will cover

01

Community as a growth engine

You're going to start by choosing a unique community model to kick off as your strategic starting point, tying it directly to your business goals.

02

Community building blocks

Next, you're going to design a community identity that cannot be replicated, along with a social identity that attracts just the right people.

03

Community participation mapping

Here, you will construct member pathways that optimize for retention, along with breaking down participation cycles to understand how to activate your power users.

04

Community platforms

Lastly, we'll examine common community platforms along with their pros and cons, working to pick the one that serves your specific community needs.

05

PS

Along the way we'll be talking EQ, communication, and the superpower that is jerkiness.

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"Community building" is not a new trend; it's been around since the beginning.


Brands are just now catching on, and often doing it very wrong.

But Why Build Community?

Your gospel: farther, faster

Your community will be your greatest brand advocates.

Competitive advantage

Products and services can be duplicated. Community cannot.

ROI where it counts

A sticky community means more money, time, and attention.

Continuous improvement

You won't have to wonder if it's working. You can just ask.

Take this course if you're

01

An Aspiring Community Leader who wants a full-launch framework

02

A Founder ready to create loyal, engaged brand advocates

03

A jerk (like me) who wants to unlock their members' full potential

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The companies that build community will always be ahead of those who don't.

Meet your instructor

April MacLean, Senior Community Manager | HubSpot
April MacLean, Senior Community Manager | HubSpot

It is a superpower to make people valued and connected. I have that superpower, and it's teachable.


Communities have been my focus for almost 20 yrs. I've worked with both founding teams and fortune 1000 companies on their launch plans, and I have a long track record of scaling engaged communities.

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Join an upcoming cohort

Community Building for Jerks- 2 day bootcamp

CBJ-1
$649 USD
Dates
June 25 - 26, 2022
Application Deadline
June 22, 2022

What people are saying

        Damn! I've never worked so hard, so fast, but the progress was incredible. I have an entire plan of action and first the time, clarity.
Raj
Raj
Founder, Thrv.health
        Because April has the ability to deliver hard truths wrapped in kindness, it allowed me to complete a process in 2 sessions that I wouldn’t have completed in a year, even if someone gave me all the information.
Diane
Diane
InovAID
        April has changed everything for me and my business, for the better. She has helped me gain clarity and create clear guidance on my next steps.
Lee
Lee
Founder, Thames Valley
        I had started and failed two communities by the time I enrolled. I assumed I just didn't have a knack for it. Turns out, I skipped the most important parts. Forever grateful for this experience.
Linda
Linda
Creator, Circular Board

The sprint method

The sprint method
Uncomfortably effective

Information will come fast, bypassing the endless-research-overanalyzation part.

Live iteration

We will put pen to paper, share work, get feedback, and make rapid improvements.

Highly engaging

The pace of a sprint results in lots of energy, fewer zoom comas.

A pattern of wavy dots
Join an upcoming cohort

Community Building for Jerks- 2 day bootcamp

CBJ-1
$649 USD
Dates
June 25 - 26, 2022
Application Deadline
June 22, 2022

Course schedule

3-6 hours per day
  • Saturday, June 25th
    12:00pm - 2:30pm EST

    On Saturday we'll cover the foundation of community + brass tacks decisions. We'll look at several case studies of both successful and failed communities.

  • Sunday, June 26th
    12:00pm-2:30pm EST

    On day two we'll discuss how to work emotional intelligence into community building as well as two frameworks for preserving quality as you scale.

Frequently Asked Questions

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A pattern of wavy dots
Join an upcoming cohort

Community Building for Jerks- 2 day bootcamp

CBJ-1
$649 USD
Dates
June 25 - 26, 2022
Application Deadline
June 22, 2022

Cost

$649 USD