Community Building for Jerks- Prelaunch
4.6 (10)
2 Days
·Cohort-based Course
A weekend sprint for people ready to create a space people can't live without. October 8th & 9th, 12pm-230pm EST
Community Building for Jerks- Prelaunch
4.6 (10)
2 Days
·Cohort-based Course
A weekend sprint for people ready to create a space people can't live without. October 8th & 9th, 12pm-230pm EST
Hosted by
Course overview
It's time to build a community. Do you know how?
If you've got some strong opinions, here's a bit of good news: The best communities are built by jerks.
Community is the future of competitive advantage
Brand communities see higher LTV, greater retention, and higher product adoption.
Take this course if you're
01
An Aspiring Community Designer who wants a prelaunch framework
02
A Founder ready to create loyal, engaged brand advocates
03
A Community Manager who is struggling with engagement & looking for fresh strategy
Why jerks?
Because it takes guts
It takes guts to go where they are and talk with them on their terms. It's much easier to hope they come to you.
Because you're not for everyone
By building for the ones that matter, you're committing to ignoring the masses.
Because you're gonna have to get tough
Taking care of a community means you're on the hook to preserve the culture you've built.
Because humans are irrational
Even you. Even me. Even the most stoic or professional folks: they're all dealing with stuff, and you're going to have to navigate the murky waters.
Community Building for Jerks- Prelaunch
We will cover
01
Community as a growth engine
You're going to start by choosing a unique community model to kick off as your strategic starting point, tying it directly to your business goals.
02
Community building blocks
Next, you're going to design a community identity that cannot be replicated, along with a social identity that attracts just the right people.
03
Community Positioning
Here, you will work through some mental models and hands-on exercises to clarify your community's unique vantage point.
04
Community platforms
Lastly, we'll examine common community platforms along with their pros and cons, working to pick the one that serves your specific community needs.
"Community building" is not a new trend; it's been around since the beginning.
Brands are just now catching on, and often doing it very wrong.
But Why Build Community?
Your gospel: farther, faster
Your community will be your greatest brand advocates.
Competitive advantage
Products and services can be duplicated. Community cannot.
ROI where it counts
A sticky community means more money, time, and attention.
Continuous improvement
You won't have to wonder if it's working. You can just ask.
Companies that build community will always be ahead of those who don't.
Meet your instructor
April MacLean
Founder, Wondry
It is a superpower to make people valued and connected. I have that superpower, and it's teachable.
Communities have been my focus for almost 20 yrs. I've worked with both founding teams and fortune 1000 companies on community strategy, including Sony Music, Infuse, HubSpot, and Late Checkout.
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Community Building for Jerks- Prelaunch
What people are saying
Raj
Diane
Lee
Linda
The sprint method
Uncomfortably effective
Information will come fast, bypassing the endless-research-overanalyzation part.
Live iteration
We will put pen to paper, share work, get feedback, and make rapid improvements.
Highly engaging
The pace of a sprint results in lots of energy, fewer zoom comas.
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Community Building for Jerks- Prelaunch
Course schedule
3-6 hours per day
Saturday, October 8th
12:00pm - 2:30pm EST
On Saturday we'll cover the foundation of community + brass tacks decisions. We'll look at several case studies of both successful and failed communities, and start assembling your pre-launch roadmap.
Sunday, October 9th
12:00pm-2:30pm EST
On day two we'll work through finding your community's unique position and do a live walk-through of common community platforms
Frequently Asked Questions
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