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Pricing, Packaging, and Licensing for AI and Software-Enabled Solutions
Cohort-based Course
Create a sustainably profitable pricing model for your solution by aligning value, economics, and relationships.
Pricing, Packaging, and Licensing for AI and Software-Enabled Solutions
Cohort-based Course
Create a sustainably profitable pricing model for your solution by aligning value, economics, and relationships.
Previously at Capital One, SAS, NashBio
Course overview
Design a sustainably profitable business model for your solution
The whole enchilada of pricing and licensing! This course paints a detailed picture, diving deep into the "hard stuff." Our courses are engaging, easy to follow, and dare we say...fun. You'll complete group activities, build Profit Stream™ Canvases, share ideas with peers, and maybe even argue (in a healthy way!) about monetization models.
Over the course of eight weeks, the Profit Stream™ Design approach will change your business' game. Less feelings of cash flushing down the toilet, and more "whoa, we're making MONEY!" Expand your ability to design sustainably profitable solutions.
Who is this course for
01
Product Managers who manage new or exiting products that are enabled by AI or software seeking assistance for pricing, packaging & licensing
02
Chief Product Officers who need to (re)design business models that generate profitable, sustainable software-enabled solutions
03
Software & AI Startup Entrepreneurs that need the skills to develop profitable, sustainable business models including pricing and licensing
Prerequisites
Basic business knowledge
Familiarity with basic financial modeling, customer relationships, and market segmentation
Fundamental Product Management awareness
Aware of how products are developed from ideation to delivery and familiar with basic pricing, packaging, and licensing concepts
What you’ll get out of this course
Apply systems thinking to design a sustainability profitable business model.
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.
Evaluate value exchange models and pricing choices that best fit your solution.
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.
Construct a customer ROI model including total cost of ownership to accelerate sales and marketing.
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.
Identify the most significant opportunities to improve pricing and licensing for sustainable growth and profitability.
Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.
What’s included
Live sessions
Learn directly from Jason Tanner in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Software Profit Streams™ Book
Your course reference for deeper and further learning and application.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Jan
12
Live Session 1
Course Introduction, Applications Overview and Applying the Canvas
Week 2
Jan
19
Live Session 2
Industry and Solution Lifecycles and Customer Benefit Analysis
Week 3
Jan
26
Live Session 3
Defining the Solution and Choosing the Value Exchange Model
Week 4
Feb
2
Live Session 4
Pricing Strategy and Pricing Structure
Week 5
Feb
9
Live Session 5
Pricing Specifics and Pricing Policies
Week 6
Feb
16
Live Session 6
Buyer Psychology. Customer ROI and Solution ROI
Week 7
Feb
23
Live Session 7
Profit Engines, Roadmapping and Customer Licenses
Week 8
Mar
2
Live Session 8
Solution Licenses, Compliance, Application Details and Course Wrap Up
What people are saying
David McFarlane
Cody Wanberg
Meet your instructor
Jason Tanner
Co-Author: Software Profit Streams™ Designing a Sustainably Profitable Business
Product leader, consultant and educator for companies large and small including SAS, Capital One, NashBio, and InsurePay. Certified Scrum Trainer, MBA and Marine Officer. Passionate about helping companies build sustainably profitable AI and software-enabled solutions!
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Pricing, Packaging, and Licensing for AI and Software-Enabled Solutions
Course schedule
2-4 hours per week
Tuesdays - December 16th through February 10th
12:00pm - 2:00pm EST
Live, interactive, and recorded group sessions to learn and apply concepts and frameworks. Our curriculum is developed based on accelerated learning with short introductions to content followed by immediate practice.
Weekly Projects
1-2 hours per week
Extend the value of live sessions by leveraging templates, worksheets, and other content individually or with others in your organization. Profitability is a team sport!
How to Price AI-enabled Offerings for Sustainable Growth
How to choose the best pricing model for your offering
A system to make the right business model decisions
Avoid common AI pricing pitfalls
Get the free recording
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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