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Building Your Brand Through Video Content
Learn how to authentically grow your personal brand and position yourself for monetization on Tiktok and Instagram
This course is no longer available.
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Course overview
Go All-In on Social Media
One video can change the trajectory of your business
You'll have the courage, the know-how, and a game-plan to start creating content that's personal to you
Who is this course for
01
You're an entrepreneur who's interested in growing a personal brand, exploring brand partnerships, and monetizing your audience
02
You're a founder looking for new, creative, inexpensive, and long-term solutions to advertising
03
This course is NOT for someone who wants a quick fix, is chasing after virality, and isn't willing to be bold and stay consistent.
You'll leave with the skills to:
Establish Brand Identity
Creating a cohesive strategy requires knowing your destination. You’ll discover your vibe, your style of content, and the creator you strive to be.
Build Community
The goal is to connect, not to sell. We’ll break down what it takes to cultivate a loyal and engaging audience that TRUSTS you
Position for Monetization
Start from Day 1 and strategize for the long-game. You’ll learn how to use each video to accumulate credibility, convey expertise, and draw people into your funnel
Think Long-Term
No more quitting after the 10th video. We’ll develop a framework for you to stay consistent and motivated.
Deliver Unique Content
Your personality is original. Your content doesn’t need to be. We’ll explore different ways to differentiate your content without reinventing the wheel
Meet your instructor
Anthony Park
Anthony Park
Building an audience can change the entire trajectory of your work as it did for me.
Being one of the largest content creators currently practicing real estate, I've realized that there is such an untapped opportunity where expertise meets genuine content.
The purpose of this course is to equip you to leverage your experiences and build an authentic, marketable, and monetizable business as I've done for brands and top-performing teams.
Course syllabus
3 lessons • 2 projects
Week 1
- 📄
✅ Download the workbook
Complete by May 1 - ✍️
👋🏼 Say Hi!
Submit by May 1 - 📄
30 Questions
Complete by May 2 - 📄
Download My Content Notion Template
Complete by May 3 - ✍️
📸 Submit Your Videos!
Submit by May 4
Start Here: Orientation
Welcome to Maven! This syllabus is where you’ll find guides and worksheets to build your course efficiently and effectively.
Make sure to introduce yourself before our first workshop!
Workshop 1: Identification
Welcome to Day 1 of Workshops! Anthony will share advice on how to successfully and authentically build an audience and what you can expect in your journey. In this session, you will:
Define your brand
Identify the opportunity in the market
Learn to position yourself for long-term monetization
✅ Please download the workbook
Workshop 2
Day 2 of workshops is where we start narrowing in on your content by:
Discussing ideas for brainstorming
Creating a content plan for the next month
Identifying Creators, ideas, and processes to make content creation more efficient
Please get started on sections 4 and 5 of the workbook.
Optional: AMA/Office Hours
Use this time to get feedback from your peers and myself and to ask me any questions you have regarding content.
🎉 Final Workshop: Time to Share!
Congrats! In our final day of class, we'll go over the videos you've created, giving feedback and guidance on what you can do moving forward.
Course schedule
May 1st - 5th (5-8 hours)
Tuesday, Wednesday, Friday
12:00pm - 1:00pm EST
Our live workshop will run for an hour where you'll learn, apply and discuss in small breakouts.
Application
1-3 hours
You'll take what you learn and put it into practice. Yes, you'll be creating videos!
Thursday Office Hours/AMA
12:00pm - 1:00pm EST
This where you can ask any questions you have, get personalized feedback from myself and your peers, or just practice filming.
Learning is better with cohorts
Active learning, not passive watching
This is a crash course that's taught live and interactively. Workshops aren't simply lectures — there will be live examples, breakout rooms, discussions, and Q&A.
Connect and learn with like-minded people
Take advantage of the interactions with other students and the judgement-free space to experiment, test, and fail. Get feedback from your peers and instructors to refine your thinking.
Accountability and feedback
The hardest part of building a brand is being consistent. This course keeps you honest and forces you to do the work in a supportive community.