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Building Your Brand Through Video Content
5 Days
·Cohort-based Course
Learn how to authentically grow your personal brand and position yourself for monetization on Tiktok and Instagram
Building Your Brand Through Video Content
5 Days
·Cohort-based Course
Learn how to authentically grow your personal brand and position yourself for monetization on Tiktok and Instagram
Course overview
Go All-In on Social Media
One video can change the trajectory of your business
You'll have the courage, the know-how, and a game-plan to start creating content that's personal to you
Who is this course for
01
You're an entrepreneur who's interested in growing a personal brand, exploring brand partnerships, and monetizing your audience
02
You're a founder looking for new, creative, inexpensive, and long-term solutions to advertising
03
This course is NOT for someone who wants a quick fix, is chasing after virality, and isn't willing to be bold and stay consistent.
You'll leave with the skills to:
Establish Brand Identity
Creating a cohesive strategy requires knowing your destination. You’ll discover your vibe, your style of content, and the creator you strive to be.
Build Community
The goal is to connect, not to sell. We’ll break down what it takes to cultivate a loyal and engaging audience that TRUSTS you
Position for Monetization
Start from Day 1 and strategize for the long-game. You’ll learn how to use each video to accumulate credibility, convey expertise, and draw people into your funnel
Think Long-Term
No more quitting after the 10th video. We’ll develop a framework for you to stay consistent and motivated.
Deliver Unique Content
Your personality is original. Your content doesn’t need to be. We’ll explore different ways to differentiate your content without reinventing the wheel
Building Your Brand Through Video Content
Meet your instructor
Anthony Park
Building an audience can change the entire trajectory of your work as it did for me.
Being one of the largest content creators currently practicing real estate, I've realized that there is such an untapped opportunity where expertise meets genuine content.
The purpose of this course is to equip you to leverage your experiences and build an authentic, marketable, and monetizable business as I've done for brands and top-performing teams.
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Building Your Brand Through Video Content
Course syllabus
01
Setting Expectations
The hardest part about creating content is managing expectations and staying consistent. We’ll talk about what it means to build slowly and intentionally without chasing viral videos along with what we can expect and how to overcome common obstacles.
02
Brand Identification
The number of Creators grows by the thousands and only those who stand out will be able to garner attention. With a little research and an introspective look at yourself, we’ll discover the image you want to create and the type of content that best fits your strengths
03
Positioning for Monetization
Like any business, you need to know what your destination and your audience is. We’ll cover monetization goals, your ideal customer, and opportunistic content creation.
04
Community Building
The difference between an audience and a community is buy-in. Your viewer needs to relate with you, trust you, and be curious about your life. That’s how a viewer becomes a customer.
05
Framework for Brainstorming
Staying consistent is the foundation for building a successful online presence and ideation is half the battle. We’ll talk about setting schedules and finding ideas for content
06
Content Strategy
Content is less about being wildly different as it is about doing 1% differently. We’ll explore original series, repurposing trending content and styles, and the macro and micro approach that I used to attract eyeballs and get personal.
07
Application and Feedback
A session dedicated to reviewing your content and getting feedback from your peers and myself.
Course schedule
May 1st - 5th (5-8 hours)
Tuesday, Wednesday, Friday
12:00pm - 1:00pm EST
Our live workshop will run for an hour where you'll learn, apply and discuss in small breakouts.
Application
1-3 hours
You'll take what you learn and put it into practice. Yes, you'll be creating videos!
Thursday Office Hours/AMA
12:00pm - 1:00pm EST
This where you can ask any questions you have, get personalized feedback from myself and your peers, or just practice filming.
Learning is better with cohorts
Active learning, not passive watching
This is a crash course that's taught live and interactively. Workshops aren't simply lectures — there will be live examples, breakout rooms, discussions, and Q&A.
Connect and learn with like-minded people
Take advantage of the interactions with other students and the judgement-free space to experiment, test, and fail. Get feedback from your peers and instructors to refine your thinking.
Accountability and feedback
The hardest part of building a brand is being consistent. This course keeps you honest and forces you to do the work in a supportive community.