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The Persona & Journey Map Bootcamp

4 Weeks

Cohort-based Course

Join the author of The Persona and Journey Map Playbook, for a master class on personas & journey maps.

The Persona & Journey Map Bootcamp

4 Weeks

Cohort-based Course

Join the author of The Persona and Journey Map Playbook, for a master class on personas & journey maps.

Hosted by

Andrew Schall

Andrew has over 20 years of experience as a UX leader, researcher, & strategist.

Andrew Schall

Andrew has over 20 years of experience as a UX leader, researcher, & strategist.

Course overview

Boost Your UX Skills with The Persona & Journey Map Bootcamp

Join Andrew Schall, author of The Persona and Journey Map Playbook, for an engaging and practical four-week masterclass on personas and journey mapping. It is designed for professionals who want to elevate their UX design, research, and strategy skills.

Each bootcamp includes four live Zoom sessions, 1:1 coaching during office hours, a FREE copy of The Persona & Journey Map Playbook, and a certificate of completion. Cohorts are limited to 20 participants for a personalized experience.

Upgrade your UX expertise—become a master of personas and journey maps.

Who is this course for

Designers who want to elevate their user-centered design process with practical techniques for creating impactful personas & journey maps.

Researchers who want to turn data into user artifacts that shape impactful designs and experience strategies.

Product Leaders who want to learn how to align their teams and make data-driven decisions to deliver impactful products.

Designers who want to elevate their user-centered design process with practical techniques for creating impactful personas & journey maps.

Researchers who want to turn data into user artifacts that shape impactful designs and experience strategies.

Product Leaders who want to learn how to align their teams and make data-driven decisions to deliver impactful products.

What you’ll get out of this course

Practical Guidance

Step-by-step instruction on creating detailed, effective personas and journey maps that resonate with your stakeholders.

Expert Insights

Opportunities to engage with and ask questions of a leading expert in personas and journey maps.

1:1 coaching is available during weekly office hours.

Real-world Examples

Examples designed to bridge the divide between theory and practice, making the process engaging and accessible.

Hands-On Experience

You will work collaboratively with attendees in your cohort to apply the concepts you have learned.

Innovative Approaches

New methods and approaches to ensure that your user artifacts are grounded in reality and offer tangible benefits.

What’s included

Live sessions

Learn directly from Andrew Schall in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

7 live sessions • 18 lessons

Week 1

Sep 15—Sep 21

Understanding the Foundations

3 items

Sep

Live Session 1

Mon 9/153:30 PM—5:00 PM (UTC)

Week 2

Sep 22—Sep 28

Crafting Personas

6 items

Sep

Live Session 2

Mon 9/223:30 PM—5:00 PM (UTC)

Sep

Optional: Office Hours

Wed 9/242:30 PM—3:30 PM (UTC)

Optional

Week 3

Sep 29—Oct 5

Oct

Optional: Office Hours

Wed 10/12:30 PM—3:30 PM (UTC)

Optional

Mapping the User Journey

5 items

Sep

Live Session 3

Mon 9/293:30 PM—5:00 PM (UTC)

Week 4

Oct 6

Strategies for a Successful User Artifact Program

4 items

Oct

Optional: Office Hours

Mon 10/62:30 PM—3:30 PM (UTC)

Optional

Oct

Live Session 4

Mon 10/63:30 PM—5:00 PM (UTC)

Meet your instructor

Andrew Schall

Author of the book, The Persona & Journey Map Playbook

Andrew Schall has over 20 years of experience as a UX leader, researcher, and strategist. He has collaborated with renowned organizations such as Mayo Clinic, Citibank, Harley Davidson, The New York Times, National Institutes of Health, Office Depot, and Southwest Airlines. He currently leads a rockstar team of UX researchers at ServiceNow focusing on creating the next generation of AI-powered tools for employee experiences.

Andrew previously served as the Senior Director of Experience Design Research at Mayo Clinic, where he led a team dedicated to revolutionizing healthcare experiences. At Mayo, he pioneered a new strategy for creating personas and journey maps to deeply understand user needs and guide product and service experience roadmaps.

Andrew loves to share his knowledge and insights with the UX community. He co-authored the book Eye Tracking in User Experience Design and contributed to the book Measuring the User Experience. As the Director of Publications for UXPA, he oversees the Journal of User Experience and UX Magazine. Andrew is an experienced instructor teaching courses in user experience and Human-Computer Interaction (HCI). He is an adjunct faculty member at the Maryland Institute College of Art (MICA) and has previously taught courses at Brandeis University, University of Washington, and Cornell University.

Join an upcoming cohort