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The Persona & Journey Map Bootcamp
Cohort-based Course
Join the author of The Persona and Journey Map Playbook, for a master class on personas & journey maps.
The Persona & Journey Map Bootcamp
Cohort-based Course
Join the author of The Persona and Journey Map Playbook, for a master class on personas & journey maps.
Course overview
Boost Your UX Skills with The Persona & Journey Map Bootcamp
Join Andrew Schall, author of The Persona and Journey Map Playbook, for an engaging and practical four-week masterclass on personas and journey mapping. It is designed for professionals who want to elevate their UX design, research, and strategy skills.
Each bootcamp includes four live Zoom sessions, 1:1 coaching during office hours, a FREE copy of The Persona & Journey Map Playbook, and a certificate of completion. Cohorts are limited to 20 participants for a personalized experience.
Upgrade your UX expertise—become a master of personas and journey maps.
Who is this course for
01
Designers who want to elevate their user-centered design process with practical techniques for creating impactful personas & journey maps.
02
Researchers who want to turn data into user artifacts that shape impactful designs and experience strategies.
03
Product Leaders who want to learn how to align their teams and make data-driven decisions to deliver impactful products.
What you’ll get out of this course
Practical Guidance
Step-by-step instruction on creating detailed, effective personas and journey maps that resonate with your stakeholders.
Expert Insights
Opportunities to engage with and ask questions of a leading expert in personas and journey maps.
1:1 coaching is available during weekly office hours.
Real-world Examples
Examples designed to bridge the divide between theory and practice, making the process engaging and accessible.
Hands-On Experience
You will work collaboratively with attendees in your cohort to apply the concepts you have learned.
Innovative Approaches
New methods and approaches to ensure that your user artifacts are grounded in reality and offer tangible benefits.
This course includes
7 interactive live sessions
Lifetime access to course materials
18 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
The Persona & Journey Map Bootcamp
Course syllabus
Week 1
Understanding the Foundations
Feb
17
Live Session 1
Week 2
Crafting Personas
Feb
24
Live Session 2
Feb
24
Optional: Office Hours
Week 3
Mapping the User Journey
Mar
3
Live Session 3
Mar
3
Optional: Office Hours
Week 4
Strategies for a Successful User Artifact Program
Mar
10
Live Session 4
Mar
10
Optional: Office Hours
Meet your instructor
Andrew Schall
Author of the book, The Persona & Journey Map Playbook
Andrew Schall has over 20 years of experience as a UX leader, researcher, and strategist. He has collaborated with renowned organizations such as Mayo Clinic, Citibank, Harley Davidson, The New York Times, National Institutes of Health, Office Depot, and Southwest Airlines. He currently leads a rockstar team of UX researchers at ServiceNow focusing on creating the next generation of AI-powered tools for employee experiences.
Andrew previously served as the Senior Director of Experience Design Research at Mayo Clinic, where he led a team dedicated to revolutionizing healthcare experiences. At Mayo, he pioneered a new strategy for creating personas and journey maps to deeply understand user needs and guide product and service experience roadmaps.
Andrew loves to share his knowledge and insights with the UX community. He co-authored the book Eye Tracking in User Experience Design and contributed to the book Measuring the User Experience. As the Director of Publications for UXPA, he oversees the Journal of User Experience and UX Magazine. Andrew is an experienced instructor teaching courses in user experience and Human-Computer Interaction (HCI). He is an adjunct faculty member at the Maryland Institute College of Art (MICA) and has previously taught courses at Brandeis University, University of Washington, and Cornell University.
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The Persona & Journey Map Bootcamp
Course schedule
Live Session Tuesdays
7:30pm - 9:30pm EST
Weekly live learning sessions.
Office Hours Wednesdays
8:00pm - 9:00pm EST
Feel free to drop in with questions about the course or anything you want to chat about.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Stay in the loop
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Be the first to know about upcoming cohorts