I’m Ann Conway, founder of Amplify, a customer experience design consultancy that helps complex organizations translate deep research into strategy and growth. Over the past decade, I’ve led design research and innovation work with Fortune 500 brands — specializing in designing for customer loyalty and drive behaviors in the shopping journey.

In the past year, we've thoughtfully integrated AI into every step in our design process — from accelerating research ops to deepening our insights to improving our strategic storytelling.

The result has been incredible: put simply, we can produce more and better work. And more importantly, we haven't lost our role leading the process, our human judgment, or our professional rigor.