Elite Product Leadership in the Age of AI

4.6 (38)

·

3 Weeks

·

Cohort-based Course

Level up from mid-level manager to the most influential product leader at your organization.

Product Leader / Taught At

Microsoft
Meta
Google
Harvard Business School | Boston MA
University of Washington

Course overview

Becoming an Elite Product Leader: Skills to Lead at the Top 1%

Update: April 1, 2025

I have opened the next Cohort for May 3rd and 4th. On popular demand, I am doing this cohort on the weekend. The feedback from 100+ students who've taken the course so far has been fantastic.


I have added a bonus section on AI - how to learn, how to build and how to setup teams in this new era.


It will be 10 hours of content over the weekend and I guarantee that you'll transform into a more effective leader. Sign up now!


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If you are a middle manager or a senior IC, you aspire to become a leader with more influence and impact. 


Unfortunately, no one teaches you how to become an elite product leader. There is no handbook, no training.


Satya, Sundar, Larry, Bill, Fidji and many others. I have learnt from some of the most successful tech leaders out there. Through my journey, I have collected a range of learnings, insights & observations on what the top 1% leaders do. 


You know what inspirational product leadership looks like. There are leaders whose ideas always inspire, they create clarity, their teams are high-performing and motivated and they are decisive. Maybe you’re doing some of this already, but you’re not sure what it takes to get to the elite level.   


Leadership is complex and demanding. It is more art than science. And most of the time, leadership theory is simple but its application is challenging. 


This course draws from my 15+ years of experience in Product leadership roles. Over the course of my career, I have built 0 to 1 products and teams for Google Meet, Wallet and Duo. I have worked on successful, scaled products like Microsoft Teams & Facebook’s News Feed under visionary leadership.


I am excited to share my practical learnings with you. No fluffy theory, straight from the arena. 


You will leave with a deeper awareness of your leadership style and gaps. And some handy tools and frameworks to start elevating your game. 


WHAT WILL YOU LEARN IN THIS COURSE

In this intense bootcamp, you’ll learn how to master the skills that are essential to operate at an elite product leadership level. This is a highly interactive course with fast paced lessons, real world case studies, live discussion and Q&A. 


Over the course of 6 hours of live instruction, you’ll learn how to navigate the most common leadership challenges you face:


1. Communicate for Impact 

• Craft a compelling narrative and get buy-in from your CEO, Board and stakeholders 

• Set an effective communication cadence with your team and partners

• How to be effective in meetings and how to build your personal brand. 


2. Decision Making 

• Create clarity even in the face of ambiguity and impartial information 

• How to make tough and unpopular decisions. 

• Fostering transparency in decision making across the org.


3. Managing Teams and Managing Yourself 

• How to handle tricky situations like layoffs, re-orgs, pivoting / sunsetting products. 

• How to hire the right talent. How to play to the strengths of the people on your team

• How to build a culture of excellence and optimism. 

• How to manage your time, emotions and energy. 



Who is this course for

01

PM Leaders who are managing products and people. Career stage titles include Lead Product Manager, Group Product Manager, Director, VP.

02

Cross functional leaders in Design, Engineering, Data Science, Product Marketing and Operations, who aspire to amplify their leadership.

03

Founders of startups who are building products and want to learn how to scale their influence.

What you’ll get out of this course

Leading with Clarity

  • Building trust and credibility with C-suite and cross-functional teams.
  • Managing conflicting priorities and expectations.
  • Navigating organizational politics to achieve alignment.


Advanced Decision-Making Frameworks

  • Strategic decision-making in complex environments.
  • Balancing short-term wins with long-term vision.
  • Using data and intuition in high-stakes decisions.


Building and Leading High-Performing Teams

  • Creating a culture of accountability and excellence.
  • Leading through change and uncertainty.
  • Coaching and mentoring for team development.

 Driving Organizational Impact and Strategic Alignment

  • Translating business strategy into product roadmaps.
  • Measuring success: Key metrics and KPIs at the leadership level.
  • Cross-functional collaboration and breaking down silos.


What’s included

Amit Fulay

Live sessions

Learn directly from Amit Fulay in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

6 live sessions • 8 lessons

Week 1

Aug 19—Aug 24

    Aug

    19

    Class 1: Intros, Manifesto, Communication Skills

    Tue 8/193:00 PM—4:30 PM (UTC)

    Aug

    21

    Class 2: Advanced Decision Making

    Thu 8/213:00 PM—4:30 PM (UTC)

    Course Resources

    8 items

Week 2

Aug 25—Aug 31

    Aug

    26

    Class 3: AI Enhanced Leadership

    Tue 8/263:00 PM—4:30 PM (UTC)

    Aug

    28

    Class 4: Building Teams & Managing Self

    Thu 8/283:00 PM—4:30 PM (UTC)

Week 3

Sep 1—Sep 4

    Sep

    2

    Capstone Project & Guest Speaker

    Tue 9/23:00 PM—4:00 PM (UTC)

    Sep

    5

    Optional: AMA with Amit

    Fri 9/53:00 AM—4:00 AM (UTC)
    Optional

Bonus

    How to build with AI as a Product Leader

    0 items

4.6 (38 ratings)

What students are saying

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Meet your instructor

Amit Fulay

Amit Fulay

Amit Fulay is a Vice President of Product at Microsoft. He leads the communications division, leading products like Microsoft Teams, Skype and GroupMe. He also serves on the Board of Directors at Nike Strength, a subsidiary of Nike, revolutionizing fitness equipment.


Prior to Microsoft, Amit led the Product Team for Facebook's News Feed. Feed is the heart of the Facebook app, delivering personalized and relevant content to over 2B users a day. Prior to Meta, Amit spent 8 years at Google leading their real-time communications team. He led the inception and launch of many products like Google Meet, Duo, Allo and WebRTC. Prior to Google, he led Product at a startup called Jambool that provided in-app payments platform for casual games. The startup was later acquired by Google.


Amit is passionate about helping Product Managers and Leaders. He has taught at University of Washington, Dartmouth and Haas School of Business.

Companies Students Represented From

Companies Students Represented From

Job Titles of Enrolled Students

Job Titles of Enrolled Students

What students are sharing about their experience

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Join an upcoming cohort

Elite Product Leadership in the Age of AI

Cohort 5 - Aug 2025

$1,050

Dates

Aug 19—Sep 4, 2025

Payment Deadline

Aug 19, 2025
Get reimbursed

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Elite Product Leadership in the Age of AI

Cohort 5 - Aug 2025

$1,050

Dates

Aug 19—Sep 4, 2025

Payment Deadline

Aug 19, 2025
Get reimbursed

$1,050

4.6 (38)

·

3 Weeks