Elite Product Leadership: Master the Essential Skillset

New
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9 Days - 2 Weeks

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Cohort-based Course

Become a top product leader. Master key skills via case studies & expert sessions. Learn communication, decision-making & team-building.

This course is popular

3 people enrolled last week.

Product Leader / Taught At

Microsoft
Meta
Google
Harvard Business School | Boston MA
University of Washington

Course overview

Becoming an Elite Product Leader: Skills to lead at the Top 1%

Leadership is complex and demanding. It is more art than science. And so is building products. When you combine the two, success is not guaranteed.


As a Product Leader aiming to improve, you likely face these common challenges:


1) Leadership theory is simple, but real-world application is tough. You’ve read the books and listened to the podcasts, but actual situations are complex, dynamic, and full of variables. What works in theory often doesn’t fit real-world contexts.

2) You may struggle to identify the critical skills needed to lead at the highest level. With so many competencies to develop, it’s unclear what to prioritize on your leadership journey.

3) Leadership advice is often contradictory. You hear 'take ownership' vs 'be inclusive,' 'listen to customers' vs 'customers don’t know what they want,' and 'craft a vision' vs 'adapt to uncertainty.' Navigating these mixed messages can be confusing.


With 20 years of experience building products and teams, I’ve had the privilege of learning from some of the most influential leaders in tech—Satya, Sundar, Mark, Bill, Larry, and others whose names you may not know. I’ve experienced both success and failure, and I’ve led high-performing teams through it all. Along the way, through mistakes, reflections, and insights from the best, I’ve identified three essential skills every top 1% Product Leader must master:


1) Communication

2) Decision Making

3) Team Building


What to Expect in this Course


Everything I will teach comes from real-world examples and proven practices that work in action.


Course Content

Through this course, you'll master key aspects essential for building strong leadership skills


* Storytelling: great product leaders can craft a compelling narrative around the product's purpose, aligning teams and inspiring customers

* Simplify complexity into clear, compelling messages.

* Deliver tough decisions with clarity and empathy.

* Master the balance between repetition and noise.

* Sell your vision confidently—up, down, and across the organization.

* Systems Thinking: ability to see the bigger picture, understanding how each part of the product, team, and market interconnects. Make holistic decisions that consider long-term consequences and scalability.

* Navigate uncertainty and make critical decisions with incomplete information.

* Shape your culture through smart, effective decision-making processes.

* Make tough, unpopular calls while keeping your team’s trust.

* Assess your team’s strengths—competence vs. motivation—and align them with the right challenges.

* Learn how to hire top talent.

* Turn around low-morale, dysfunctional teams and boost performance.

* Learn to manage high achievers and low performers

* Make excellence a habit that permeates your team and culture.


Course Structure


* We’ll begin by addressing the challenges you face.

* You’ll learn key concepts that elevate your thinking and build awareness.

* Explore real-life case studies and practical examples.

* Engage in hands-on exercises, both individually and in groups.

* Get access to tools, tactics, and templates that you can immediately apply in your role.


This is a highly interactive course, where you’ll actively discuss, practice, and apply what you learn.


Course Logistics


* The course runs for 2 weeks, with 6 hours of live Zoom sessions, all with Amit.

* There will be 2 AMAs where you can bring your real-world problems for feedback.

* A guest talk from a renowned Product Leader (you’ll recognize the name!).

* Two cohorts available: Weekday and Weekend, with timings suited for the US, India, and Europe.

* All sessions are recorded for future reference


This Course is NOT for

- People who are early in their career (less than 8 years of experience)

- Are looking for ways to become a manager

- People looking to break into product management


One Final Note:

The "Top 1%" is an aspirational mindset—a relentless drive to improve, be more effective, and always push beyond where you are today. There’s no published list of the top product leaders; it’s about striving for excellence.


Who is this course for

01

PM Leaders who are managing products and people. Career stage titles include Lead Product Manager, Group Product Manager, Director, VP.

02

Cross functional leaders in Design, Engineering, Data Science, Product Marketing and Operations, who aspire to amplify their leadership.

03

Founders of startups who are building products and want to learn how to scale their influence.

What you’ll get out of this course

Leading with Clarity

  • Building trust and credibility with C-suite and cross-functional teams.
  • Managing conflicting priorities and expectations.
  • Navigating organizational politics to achieve alignment.


Advanced Decision-Making Frameworks

  • Strategic decision-making in complex environments.
  • Balancing short-term wins with long-term vision.
  • Using data and intuition in high-stakes decisions.


Building and Leading High-Performing Teams

  • Creating a culture of accountability and excellence.
  • Leading through change and uncertainty.
  • Coaching and mentoring for team development.

 Driving Organizational Impact and Strategic Alignment

  • Translating business strategy into product roadmaps.
  • Measuring success: Key metrics and KPIs at the leadership level.
  • Cross-functional collaboration and breaking down silos.


This course includes

6 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Oct 22—Oct 27

    Oct

    23

    Class 1: Product Leadership with Amit Fulay

    Wed 10/2312:30 AM—2:00 AM (UTC)

    Oct

    24

    Optional: AMA / Office Hours

    Thu 10/2412:30 AM—1:30 AM (UTC)
    Optional

    Oct

    25

    Class 2: Product Leadership with Amit Fulay

    Fri 10/2512:30 AM—2:00 AM (UTC)

    Leading with Clarity

    4 items

    Advanced Decision Making Frameworks

    3 items

    Building & Leading High Performing Teams

    3 items

    Managing Yourself

    4 items

    Driving Organizational Impact & Strategic Alignment

    2 items

Week 2

Oct 28—Nov 1

    Oct

    30

    Class 3: Product Leadership with Amit Fulay

    Wed 10/3012:30 AM—2:00 AM (UTC)

    Oct

    31

    Class 4: Product Leadership with Amit Fulay

    Thu 10/3112:30 AM—2:00 AM (UTC)

    Nov

    1

    Guest Speaker Talk with an industry leader

    Fri 11/112:00 AM—1:00 AM (UTC)

Meet your instructor

Amit Fulay

Amit Fulay

Amit Fulay is a Vice President of Product at Microsoft. He leads the communications division, leading products like Microsoft Teams, Skype and GroupMe. He also serves on the Board of Directors at Nike Strength, a subsidiary of Nike, revolutionizing fitness equipment.


Prior to Microsoft, Amit led the Product Team for Facebook's News Feed. Feed is the heart of the Facebook app, delivering personalized and relevant content to over 2B users a day. Prior to Meta, Amit spent 8 years at Google leading their real-time communications team. He led the inception and launch of many products like Google Meet, Duo, Allo and WebRTC. Prior to Google, he led Product at a startup called Jambool that provided in-app payments platform for casual games. The startup was later acquired by Google.


Amit is passionate about helping Product Managers and Leaders. He has taught at University of Washington, Dartmouth and Haas School of Business.

A pattern of wavy dots

Join an upcoming cohort

Elite Product Leadership: Master the Essential Skillset

Cohort 1 (Weekday)

$800

Dates

Oct 23—Nov 2, 2024

Payment Deadline

Oct 21, 2024

Cohort 2 (Weekend)

$800

Dates

Nov 9—17, 2024

Payment Deadline

Nov 8, 2024
Get reimbursed

Bulk purchases

Course schedule

4-6 hours per week

  • Tuesday, October 22

    5:30 - 7:00pm PST

    Live Lesson

  • Wednesday October 23

    5:30 - 6:30pm

    AMA / Office Hours

  • Thursday, October 24

    5:30 - 7:00pm PST

    Live Lesson

  • Tuesday, October 29

    5:30 - 7:00pm

    Live Lesson

  • Wednesday, October 30

    5:30 - 7:00 pm

    Live Lesson

  • Thursday , October 31

    5:00 - 6:00 pm

    Guest Speaker

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?

I work full-time, what is the expected time commitment?

What’s the refund policy?

A pattern of wavy dots

Join an upcoming cohort

Elite Product Leadership: Master the Essential Skillset

Cohort 1 (Weekday)

$800

Dates

Oct 23—Nov 2, 2024

Payment Deadline

Oct 21, 2024

Cohort 2 (Weekend)

$800

Dates

Nov 9—17, 2024

Payment Deadline

Nov 8, 2024
Get reimbursed

Bulk purchases

$800

9 Days - 2 Weeks