This course teaches the two skills that now define elite product leaders: AI Product Strategy and AI Product Leadership at scale. Led by Amit Fulay (ex-Google, ex-Microsoft; built and priced large-scale AI products), the program focuses on real-world decision making—not prompting or agent management.
You’ll learn how to define AI product strategy for your organizations, how to price and package AI features, evaluate investments, and drive adoption and growth through detailed case studies, including a full Microsoft Copilot pricing example. You’ll also build the leadership skills required to run modern product teams: clear communication, fast decisions, organization design, managing yourself, and enabling teams to build AI products quickly and confidently.
If you want to become a high-impact product leader in the age of AI, this course is for you.
Become an Elite Leader: by mastering the human-centric skills that remain irreplaceable, while leveraging AI for the new age.
Lead with clarity in chaotic, fast-moving AI environments
Build trust with C-level, cross-functional, and skeptical teams
Make faster, higher-confidence decisions with simple leadership frameworks
Price and package AI products using real case studies (e.g., Copilot)
Evaluate investments, costs, and ROI across subscriptions and consumption models
Position and grow AI products in competitive markets
Redesign processes, workflows, and team structures for AI development
Enable teams to ship AI features quickly while embracing experimentation
Integrate AI into existing product roadmaps without slowing the org down
Product Leader at Microsoft, Meta, Google & Startup. Taught at Haas, UW, HBS.
PM Leaders who are managing products and people. Career stage titles include Lead Product Manager, Group Product Manager, Director, VP.
Operators Moving Into AI Strategy Roles. Founders, GMs, and functional leaders who need to understand the business and product side of AI.
Live sessions
Learn directly from Amit Fulay in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
3 live sessions • 8 lessons
Jan
12
Jan
16

Learn which parts of product work are now owned by AI—like synthesis and analysis—and what that means for how you lead.
Rediscover the irreplaceable skills—judgment, influence, storytelling—that separate leaders from doers in the AI age.
Leave with a high-signal framework to upgrade your role, and stay future-proof, no matter how fast AI evolves.
Live sessions
4 hrs / week
Mon, Jan 12
4:00 PM—5:30 PM (UTC)
Fri, Jan 16
4:00 PM—5:30 PM (UTC)
Mon, Jan 19
4:00 PM—5:30 PM (UTC)





Save 25% until Monday
$2,000
USD
2 cohorts