Are you sick of:

- Creating blog posts that never get read

- Writing the same POV and opinion pieces over and over again

- Not ranking for competitive keywords

- Not growing your followers or traffic or getting press/links or earned media

- Getting passed over for promotions

- Feeling stuck creatively

The best way to get traction in your content marketing program and career is to stand out.

Research is one way to do that, but less than half of content marketers conduct their own research. There’s a gap ready and waiting for you.

I've done dozens of original research projects throughout my career, of all levels of complexity, and they not only elicit results that leadership loves, they have become my primary portfolio pieces.

Join this cohort-based course to learn *exactly* how to incorporate original research into your strategy, and why original, hard-to-create content is the way forward for impactful marketing. Research is a proven tactic to increase traffic, backlinks, social mentions, earned media, and thought leadership.

At the end of the 8-day course, you will have a:

- topic, both decided and vetted

- full project plan and timeline

- solid start on your data collection

- network of other content professionals