Cohort-based Course
In 5 weeks, master practical cross-cultural skills to build trust, reduce friction, and thrive in global teams.
Cohort-based Course
In 5 weeks, master practical cross-cultural skills to build trust, reduce friction, and thrive in global teams.
Previously worked at or with
Course overview
🌍 In today’s global business world, cultural miscommunication leads to lost deals, broken trust, and daily friction.
🛠️ This course gives you practical tools and real-world strategies to decode cultural nuance, adapt your style, and build stronger relationships — whether in meetings, emails, or feedback moments.
🎯 Through live, interactive sessions, you’ll learn to avoid costly misunderstandings, earn credibility with international clients, and lead confidently across cultures.
📚 You’ll walk away with:
✅ Actionable frameworks like the Culture Map, Ladder of Inference, and Feedback Framing Grid
🧩 Case studies from real multicultural teams and global client situations
🗺️ A clear step-by-step process to build trust, adapt your style, and succeed in cross-cultural communication
🙋♂️ Why learn from me?
✒️I’m a published author, trainer, and coach with 20+ years of experience in global B2B sales, leadership, and key commercial roles.
🌐 I’ve worked closely with international teams and clients, and have trained professionals from 25+ countries—helping them close cross-border deals, lead multicultural teams, and thrive in diverse business environments.
🎓 My programs combine real-world experience with practical frameworks, so you walk away with tools you can apply immediately in your daily work.
Mini Case Proof
✅ Learners I’ve coached have used these frameworks to resolve miscommunications, build global trust, and increase effectiveness with teams and clients across cultures—from Brazil to Germany to Singapore.
🔹Let’s turn culture from a barrier into your superpower.
01
👩💼 Managing global clients remotely?
Learn to decode cultural signals, build trust, and close deals more effectively across borders.
02
👨👩👧 Leading multicultural teams?
Gain skills to navigate cultural differences, resolve friction, boost collaboration and performance.
03
🌐 Working with diverse stakeholders worldwide?
Adapt your style, avoid costly misunderstandings, and strengthen long-term relationships.
Basic intercultural contexts and English ensures you can fully engage, follow discussions, and apply course concepts effectively.
Essential for growth, this mindset allows you to improve communication skills and adapt across cultures.
Helps you relate course concepts to real-world scenarios for effective learning and practical application
Decode and Adapt to Cultural Communication Styles
Recognize and adjust to diverse communication preferences, enabling you to tailor your message for international clients and colleagues — reducing friction and improving everyday interactions.
Customize Virtual Meetings, Emails & Calls Across Cultures
Adapt meetings, emails, and calls to align with cultural expectations, increasing clarity, engagement, and professionalism in remote or hybrid global environments.
Navigate Cross-Cultural Feedback, Disagreements & Silence
Develop strategies for giving and receiving feedback, handling disagreements, and interpreting silence — so you can manage difficult conversations with clarity and confidence.
Build Trust and Collaboration in Multicultural Teams
Apply cultural intelligence to foster trust-based relationships, reduce tension, and lead effective collaboration across global teams and client partnerships.
💡 Want a taste of what’s inside?
Join my free Lightning Lesson for a hands-on preview of the course experience.
Sign up here → for the first lightening lesson (free enrollment) on July 23rd or
Sign up here → for the second lightening lesson on August 27
Live sessions
Learn directly from Amaro Araujo in a real-time, interactive format.
🎁 Bonus: AKA bonus Session Just for You
AKA session: To ask questions, bring your struggles or challenges; get feedback, and apply course insights to your real-world challenges.
📚 Real Case Studies
Work with real case studies from global business to build confidence and apply insights to your cross-cultural situations.
💬 Group Discussions & Breakouts
Join dynamic group discussions and breakout sessions to share experiences, reflect, and learn with peers in real-time.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
📦 Practical Templates & Real-World Tools
Templates, best practices, and case studies to apply cross-cultural skills in real work scenarios.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
5 live sessions • 3 lessons
Sep
3
Sep
10
Sep
17
Sep
24
Sep
30
Isabel M.
Marco De Sierra
Thomas Reus
Julia Peters
Published author & business leader helping others grow with clarity & courage
Hi, I’m Amaro — an international sales executive, coach, and lifelong learner with over two decades of experience in global business development, negotiation, and people-first leadership.
Originally from Portugal and based in the Netherlands since 2007, I speak six languages and have worked across cultures, industries, and continents. My journey has included launching my own export business, leading multinational sales teams, and navigating both failure and success with resilience and curiosity.
Alongside my business career, I’m a passionate public speaker and writer. I regularly publish on LinkedIn, contribute to Quora, and coach individuals and teams on sales, productivity, communication, and personal growth.
What drives me is helping others unlock clarity, confidence, and momentum — whether in their careers, businesses, or everyday challenges. I created this course to share the real-world tools and mindsets that have made a difference in my life and those I’ve mentored.
Let’s grow together — with honesty, courage, and a few good laughs along the way.
Author, KAM, BDM, Sales Manager, Coach
Career highlights
Managed a €140M business portfolio with international scope and strategic impact.
Closed a single deal worth €30M — one of the biggest commercial wins in my career.
Progressed through multiple roles at Shell, changing functions nearly every 2 years.
Ran my own export office before transitioning into corporate sales leadership.
Trained in negotiation, conflict resolution, coaching, leadership, and communication.
Fluent in 6 languages with strong cross-cultural experience and global relationship-building.
Be the first to know about upcoming cohorts
5 Weekly Live Sessions + Bonus Q&A
Wednesday's
6:00pm - 7:00pm CET
One hour a week to learn, chat, and tackle real-world cases — with replays if life gets in the way.
Across 5 sessions, you’ll:
🔹 Decode cultural identity
🔹 Uncover miscommunication traps
🔹 Adapt style across cultures
🔹 Build trust in global teams
🔹 AKA - Ask Me Anything
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Be the first to know about upcoming cohorts