Design a content strategy that powers all your marketing efforts — and generates faster business results.
VP of Marketing at SparkToro
You're sick of your content team playing second fiddle to the rest of marketing.
You want a sustainable marketing strategy that's not reliant on ads.
You already have a company blog and you want that content to do more for your brand.
You're not a Content Marketer. You're the CEO of your brand's content.
Build your own content engine that ensures ongoing production. And without breaking the bank.
Develop a content plan that serves as the base for your marketing strategy.
Ultimately, page views and search rank are vanity metrics. Measure the true value of your content investment.
Think beyond the traditional keyword research strategy and learn to uncover new opportunities on a repeatable basis.
Leverage content across your marketing team, learn to hire SEO and content agencies, and manage leadership's expectations.
Marketing teams don't need brand new content all the time. Repurpose and distribute so you can spend your budget wisely.
Amanda Natividad is VP of Marketing for audience research startup, SparkToro. In her 9-year marketing career, she has managed B2C and B2B marketing teams across consumer packaged goods, SaaS, and agency side. Earlier in her career, she built Fitbit's B2B content program.
Amanda has spoken at marketing events like Demand Curve's Growth Summit, and guest lectured at Columbia Business School and Cornell University. She is also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.
SEO is a component that serves content marketing. And content marketing is in service to your entire marketing strategy — and your business. Shift your mindset to this, and you'll uncover more revenue opportunities with your content.
Think beyond the traditional keyword research strategy for your content. Create a repeatable framework for ideas that put your business front and center with your target audience. Develop an outline for a topic that will define your marketing strategy for the next few months.
In 2020, 65% of Google searches ended without a click. But it's not just Google — social media platforms reward content that stays in-platform. Learn to repurpose your content by optimizing for this zero-click behavior.
Page views, search rank, and time spent on page are all nice — but they tell you nothing about the quality of your content. Learn alternative key performance indicators and how to communicate them up and out.
Aside from the four 90-minute interactive sessions, you will have access to recorded videos, and Amanda's marketing templates. (Some topics: how to write better case studies; writing and promoting high-quality newsletters; and more.)
This course focuses on content creation and content management, not SEO fundamentals.
There are other resources that can teach you this for free. This course will teach you what to do next with the blog you already have.
You'll learn best practices and frameworks that apply to becoming successful in new content channels. But we won't go into detail on strategizing and launching specific channels like YouTube and podcasts.
Each session will involve interactive lecture and breakout groups. Most of the coursework will be done during class.
Students can also join two optional bonus sessions! One pre-course meet & greet, and one Ask Me Anything (AMA) with Amanda.
You will also get short videos and separate reading to do on your own time — with forever-access to the material. All will be additive, not required, for full understanding of the course concepts.
Sign up to be the first to know about course updates.