Channel Strategy Crash Course
1 Day
·Cohort-based Course
How to choose your marketing channels (without spending on paid marketing).
1 Day
·Cohort-based Course
How to choose your marketing channels (without spending on paid marketing).
Get notified about the next cohort
Hosted by
Amanda Goetz
CMO @ Nue Life, Founder/CEO House of Wise, CMO @ Teal, Head of Brand The Knot
Course overview
Over the past 2 years I grew a CBD business to $1m in sales + love from the Kardashians w/o paid marketing.
In 2022 resources are tight. This course will give you the frameworks you need to set your brand strategy, marketing goals and create your channel strategy plan.
01
Founders and small business owners who want to grow without spending thousands of dollars on paid marketing.
02
Early-stage startup marketers building their channel strategy.
03
Marketing leaders who want to establish a strong brand identity.
With marketing, everything must be tied to a quantitative definition of success. Set up your OKRs to align your team and resources accordingly and get more budget allocated when you see something is working!
You can't be everywhere and budgets are limited. Learn how to select your marketing channels based on brand goals and needs.
Learn how I tapped into the power of community to build House of Wise.
Learn the tools and frameworks to create a successful marketing launch or campaign through an omnichannel approach.
Create an octopus and not a swordfish - sign up to find out what the hell that means.
Nik Sharma
Tissam Essafi
Kevin Prentiss
Vlada Lotkina
Founder, CEO
Amanda Goetz is the founder and visionary behind House of Wise, a community-led commerce brand founded to change the narrative around wellness for women.
Amanda faced a lot of headwinds as she built in the regulated CBD world and had to learn how to grow without FB or Google. She unlocked new growth strategies out of necessity and excited to share them with others.
Former Head of Brand Marketing of the largest global wedding company, The Knot Worldwide, Amanda Goetz led PR, social, community, brand, partnerships, and product marketing strategies across the company’s international family of leading lifestyle brands, including The Knot and WeddingWire.
15+ years as a marketer and single mom of 3. Join me to learn all the things I wish I had known when I was just starting out.
5-8pm EST
Create the frameworks you need to set your marketing goals and determine the best channels to meet those goals in a 2.5 hour workshop with Q&A, live over zoom.
This course will give you tangible takeaways to guide you in where to spend your time, energy and money.
The workshop will be recorded so you can watch again if you have to miss a section or just want a refresh on the material.
Unlock access to all of Amanda's contacts and resources for future needs.