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Positive Impact Marketing Foundations

9.3

(9 ratings)

·

3 Days

·

Cohort-based Course

Create marketing strategies that capture hearts and minds. Craft an unforgettable brand in only 4 days.

Hosted by

Fab Giovanetti

Award-winning author, entrepreneur, and founder of Alt Marketing School

Course overview

Your fast-track ticket to become irresistible

When you add a little personality, authenticity and empathy into the mix, you create a bond with your audience that’s hard to break.


That’s the secret (hot) sauce of positive impact marketing.


Marketing should be fun because let’s be real, life’s too short to not have fun. Plus, you are having fun, your marketing is just so much better. True story.



Who is this intensive for

01

You are an upskilling marketer new to positive impact ready to add purpose, value and psychology-driven strategies to your toolkit

02

You are a new marketer ready to dive deep into the industry, looking to get hands-on experience by building marketing foundations

03

You are a purpose-driven brand or founder looking to create a proven roadmap to stand out in your audience's mind

What you’ll get out of this experience

Unlock timeless strategies to speak directly to your audience's hearts

Master the secrets of behavioural economics and use them to narrow in on your audience's needs and drives

Make your audience fall in love with what you stand for

Learn everything from psychology-driven strategies to building your personalised roadmap, to identify your own unique space in your audience's mind

Become an irresistible storyteller with purpose-driven copywriting frameworks

Use purpose-driven copywriting to share brand stories that are so irresistible, your audience will become your ultimate superfans

Free resource

Uncovering What Makes your Audience Tick

FREE TASTER MARKETING CLASS + WORKSHEET


Learn how to use buyer psychology with 4 proven principles to help you unlock your customers' minds and tap into their hearts ❤️ - in 30 minutes or less


(because those social media posts will not schedule themselves)

ACCESS THE CLASS FOR £0
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We're not just here to teach you marketing, we're here to help you unlock your marketing superpowers

Learn about our experience

9.3

(9 ratings)

See what people are saying

        When you're in a very early stage of your startup, it's hard to find the time to think about marketing, because you have so many things to do. When you are going through the course, you're not only committed to go to the sessions but also you're having a great time.
Charly Sturm

Charly Sturm

Chief Executive Officer, Rehub Forge
        Adding to my list of qualifications… I have successfully completed Alt Marketing School's course on the fundamentals of digital marketing Forever thankful to Fab for this opportunity, she is an amazing teacher!
Maria Romanenko

Maria Romanenko

Presenter, journalist, & writer from Ukraine
        The course is perfect for beginners and people looking to bring all of their knowledge together. It follows a plan from start to finish, and when you go through it you put it all together in the Brand Bible. You can action those lessons rather than learning things separately and not knowing how it all plays together.
Stephanie Dominguez

Stephanie Dominguez

Nutritionist and entrepreneur
        My name is Demola Adeola and I am the Senior Talent and Community Manager at Girls Talk London.  I joined the course to get some insight into Marketing psychology and how best to connect with the market.  Fab is so amazing and cool. She simplifies everything!
Ademola Adeola

Ademola Adeola

Senior Talent & Community Manager, Girls Talk London
        Hey, I'm a songwriter called Ivy. I loved learning with Fab and getting stuck in with the modules. Marketing is very new to me, so it was all great to learn from scratch! The course is friendly, fun, informative and engaging. Fab really cares about her students and that shows throughout the course and beyond.
Ivy Ash

Ivy Ash

Online creator
        My name is Emily and I am a finance intern who just graduated but I am always up for learning new things. Especially digital marketing with the rise of technology and how we communicate has changed, it's very important to understand those aspects. I loved the marketing psychology (anything to do with psychology I am intrigued!)
Emily Khai

Emily Khai

Finance Intern, Pearson plc
        I LOVED this course! Even though it was 4 days, there was much to learn and gain. I could dive deeply into my target audience in great detail and figure out how I wanted to present myself for my personal brand. This course was not just theory; it was filled with exercises and actionable steps to take during and after the course.
Marie Stella

Marie Stella

Social media manager
        Loved going through this course hosted by Fab! It was really playful and reminded me of my mission and why I'm creating what I'm creating in my business. So thankful for the experience and the attendees of the course as well.
Flaminia Buda

Flaminia Buda

Founder Nomad Haven
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By the end of this experience, you'll have more marketing tricks up your sleeve than a magician at a Vegas show.


You'll learn everything from psychology-driven strategies to building your proven roadmap, all designed to make your brand unforgettable.


Welcome to our school

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Choose the right platforms, make marketing fun, sustainable, and effective.

Free resource

Uncovering What Makes your Audience Tick

FREE TASTER MARKETING CLASS + WORKSHEET


Learn how to use buyer psychology with 4 proven principles to help you unlock your customers' minds and tap into their hearts ❤️ - in 30 minutes or less


(because those social media posts will not schedule themselves)

ACCESS THE CLASS FOR £0
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Craft a strong vision people will want to root for, get expert feedback and implementation for a fraction of the price of working with an agency

Your intensive experience schedule

6 hours of guided workshops

  • Monday, Tuesday, Wednesday

    Workshop + office hours (1pm OR 5pm UTC)

    Join us live for three workshops, including an interactive lecture and breakout groups. You will do most of the coursework during class.


    Need more support? Each session ends with 30min office hours to discuss your work and get targeted support.

  • Friday: present your "brand bible"

    Hot seat session (1pm OR 4pm UTC)

    Together, we'll be working on crafting your brand bible. Present it to fellow students and get feedback in an interactive final session.


    Submit your work to our team of coaches to receive tailored feedback and suggestions.

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Be the first to know about upcoming cohorts

Positive Impact Marketing Foundations

Get reimbursed by your employer

Meet your teacher

Fab Giovanetti

Fab Giovanetti

Head teacher

Meet Fab, the award-winning author, entrepreneur, and founder of Alt Marketing School. With over 13 years of experience, Fab has helped more than 10,000 people to master the art of positive impact marketing.


Featured in The Next Web, Business Insider, Forbes among others, she was nominated one of the 50 digital women to watch in 2022 and 2023 - she is a keen speaker, writer, and published author, as well as guest lecturer across the UK.

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Be the first to know about upcoming cohorts

Positive Impact Marketing Foundations

Get reimbursed by your employer

Intensive experience syllabus

01

Get inside your audience's head with some good old psychology

  • Master the secret arts of behavioural economics and use them to create messaging and a buyer journey that actually works (no magic wand required).
  • Develop repeatable and effective market research practices that will make Sherlock Holmes shiver in fear.

02

Bring people into your vision through the power of storytelling

  • Become the hero of your brand story and craft a narrative that captures the hearts and minds of your audience.
  • Connect with your deeper mission and vision and learn how to tell your story memorably (like a great bedtime story that stands the test of time).

03

Build a brand that people will want to root for

  • We'll show you how to create marketing strategies that are all about building relationships (like a matchmaker for your brand).
  • Learn how to engage with your audience like a pro and build your brand story in public (like a Kardashian, but with less drama).

04

Bonus project presentation: refine (and showcase) your brand bible

  • It's time to put what you learned into practice and refine your brand bible (with some help from our expert coaches).
  • Learn from successful examples and present your work to your fellow students (like a boss). We'll bring the confetti!
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You're not just any ol' marketer, you're a marketing maven in the making


Let us help you take your marketing game to superhero levels

9.3

(9 ratings)

We are here to make marketing FUN! Check the feedback from our live sessions

        It was a very cool and interesting session, the materials we learnt will be very useful in the future. Fabiana was very nice and I loved her speaking!

        Informative, fun, communicative, easy going. Great energy, loved it!

        Wow, that was a great lesson! Thank you very much for so much information and examples and a lot of group work that was a little challenging but definitely good and educational.

        It was a lot of fun, very interactive and Fab explained it well. The group activities were really insightful. A lot of fun in general.

        Best session ever! Great speaker, very interesting! Amazing vibes and quality of explanation and choice of delivery! Great session.

        Was very interesting & a lot of fun, the fact that it was very interactive really helped my understanding.

        Super informative and nice, great energies and nice approach for questions. Was a fun lesson. Felt engaged throughout.

        It was very enriching. A class that really opened my mind creatively.

        It was a great session, with a lot of tips and a few points to do some training with myself. Thank you

        Very nice session. I like Fab - loaded with top energy and giving good exercises.

Marketing foundations experience

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Imagine being able to create a killer marketing strategy that makes your competition quake in their boots

Free resource

Uncovering What Makes your Audience Tick

FREE TASTER MARKETING CLASS + WORKSHEET


Learn how to use buyer psychology with 4 proven principles to help you unlock your customers' minds and tap into their hearts ❤️ - in 30 minutes or less


(because those social media posts will not schedule themselves)

ACCESS THE CLASS FOR £0

Frequently Asked Questions

How many students are part of each cohort?
What is the expected time commitment?
I am an employee - can I expense this course to my company? Yes you can, use the template below
Will there be a community attached to this course?
When do the sessions take place? Will there be recordings?
Will I do an assignment?
How long will I have access to the content?
What’s the refund policy?
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Be the first to know about upcoming cohorts

Positive Impact Marketing Foundations

Get reimbursed by your employer

9.3

(9 ratings)

Don't just take our word for it, hear from past students who've transformed their marketing game

        This course has made me finally get EXCITED about the potential of marketing rather than stressing about it all!

        Super excited for graduation but also sad as this course has been wonderful. So enriching and such a lovely cohort.

Student experience

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